Subaru Plug into Autotrader

They're still bothered by grey imports

By PH Staff / Monday, 9 August 2004 / Loading comments

Subaru continues its fight against imports with its latest offensive being to place its used car stock on the Auto Trader website.

One third of Subaru’s 90 dealers have already signed up for the scheme which links their stock to the site.

Subaru is one of only a handful of brands to use the Auto Trader site. Most vehicles are advertised on the web by large dealer groups or smaller traders.

"We believe this gives us a distinct advantage as it distances our cars from dubious ‘grey’ imports and cars of uncertain history," said Subaru National Fleet and Used Car Manager, Harvey France.

Since Subaru began the pilot programme in March with a small number of dealers the scheme has grown extensively and is currently registering 450,000 views per month.