Aston and Mercedes are officially cool


Aston Martin owners on PH will doubtless be insouciantly unconcerned by the fact that their brand beat 9997 others to finish third in the 2012 CoolBrands® list.

Now in its 11th year, this list is voted for by 3000 British consumers and a panel of 39 ‘key influencers’ including Millie Kendall MBE, Luke Peters, Plan B and David Harewood MBE.

Be they who they may, the list’s definition of ‘cool’ is a mix of innovation, originality, style, authenticity, desirability and uniqueness. Apple was the outright winner, with Mercedes-Benz holding up more motoring honour in 16th. Nike came 19th, followed suspiciously closely by the keyboard-inputting error Niko.

The top 20 CoolBrands® list 2012:

1. Apple  11. Sony
2. YouTube 12. Bose
3.  Aston Martin 13. Häagen-Dazs
4. Twitter  14. Selfridges
5. Google 15. Ben & Jerrys
6. BBC iPlayer 16. Mercedes-Benz
7. Glastonbury  17. Vogue
8. Virgin Atlantic 18. Skype
9. Bang & Olufsen  19. Nike
10. Liberty 20. Niko

Comments (117) Join the discussion on the forum

  • HighwayStar 28 Sep 2012

    Twincam16 said:
    I'd say queuing for days outside a shop to buy a PHONE is desperate and deluded, not cool.

    They cause hype because their near-religious followers are blindly uncritical and respond to idiots in blue T-shirts telling them to get excited.

    A phone cannot be cool. Nothing a phone is or does is cool. Fighter jets, mountain bikes, 200mph supercars, exclusive design-icon GTs, motorbikes, some watches, some clothes, SLR cameras, shoes if you're female, designer furniture - these are examples of cool objects, defined really by their propensity to make people go 'Ooh!' or 'Phwoar!' when they see them. Phones, computers, TVs, ereaders - no matter how well they're designed they can only ever be adequate or acceptable. People who get excited about them have something wrong upstairs.
    Well thank you for defining cool and telling everyone how to think. Twincam is incharge. Hail to Twincam's greater wisdom.

  • Twincam16 28 Sep 2012

    swerni said:
    Dave Hedgehog said:
    whats niko?
    Oh, do read the thread, it's already been explained. rolleyes

    For those who say Apple isn't cool are clearly deluded.
    How many brands have people queuing for days and camping out to be one of the first to own a new product release.
    How many brands can cause the hype they do.

    As to the comment about IOS6, that's geeky st and therefore is very uncool giving a st about functionality

    They are a lifestyle company that make things people want to own, not need to own.
    I'd say queuing for days outside a shop to buy a PHONE is desperate and deluded, not cool.

    They cause hype because their near-religious followers are blindly uncritical and respond to idiots in blue T-shirts telling them to get excited.

    A phone cannot be cool. Nothing a phone is or does is cool. Fighter jets, mountain bikes, 200mph supercars, exclusive design-icon GTs, motorbikes, some watches, some clothes, SLR cameras, shoes if you're female, designer furniture - these are examples of cool objects, defined really by their propensity to make people go 'Ooh!' or 'Phwoar!' when they see them. Phones, computers, TVs, ereaders - no matter how well they're designed they can only ever be adequate or acceptable. People who get excited about them have something wrong upstairs.

  • swerni 28 Sep 2012

    RudeDog said:
    swerni said:
    Queuing
    And

    swerni said:
    Camping
    Neither of those two activities are "Cool" IMO
    I've only been camping twice.
    Once while climbing Kilimanjaro amd one while trekking in Peru.

    Both of those were quite cool wink

  • Dave Hedgehog 28 Sep 2012

    swerni said:
    Dave Hedgehog said:
    whats niko?
    Oh, do read the thread, it's already been explained. rolleyes

    For those who say Apple isn't cool are clearly deluded.
    How many brands have people queuing for days and camping out to be one of the first to own a new product release.
    How many brands can cause the hype they do.

    As to the comment about IOS6, that's geeky st and therefore is very uncool giving a st about functionality

    They are a lifestyle company that make things people want to own, not need to own.
    i know its a typo but im not reading the whole thread

    ahhh its beko

    http://www.beko.co.uk/Appliances/Refrigeration


  • RudeDog 27 Sep 2012

    swerni said:
    Queuing
    And

    swerni said:
    Camping
    Neither of those two activities are "Cool" IMO

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