BMW ConnectedDrive: PH Ad Break


A video entitled 'Big Business. Thanks to BMW ConnectedDrive' seems fairly innocuous. Perhaps a trader is using the internet in their BMW to check stocks, or maybe a property developer wants to research an area en route.

Both viable, but perhaps a tad predictable. So instead BMW has decided in all its wisdom to imply that ConnectedDrive can help the armed robbery division of your 'Big Business'. Seriously.

It's all by implication. However, the combination of one driver, three men disguised as clowns and a quick check using ConnectedDrive of the bank's opening times make the intentions rather blatant. It's all rather last minute for a robbery to our eyes though, which rather suggests a lack of planning...

See here.

 

 

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Comments (28) Join the discussion on the forum

  • Hellbound 19 Sep 2013

    Time for someone at BMW to give the green light to a new series of short films.

  • andyps 19 Sep 2013

    BMW have obviously changed target markets from those who run the banks to those who more blatantly just take the big money out of the system.

    Or is this the first strand in undermining the forthcoming new Jag which could replace the Mk2 as the getaway car of choice?

  • edinph 19 Sep 2013

    I know this is supposed to be humorous, but to me it says " BMW's are driven by oiks" Not a good message.

  • Ved 19 Sep 2013

    edinph said:
    I know this is supposed to be humorous, but to me it says " BMW's are driven by oiks" Not a good message.
    Didn't quite see the logic in that either. I dare say the ad will get pulled like that suicide one done recently by another manufacturer.

    Anyway, I have a smart phone for this sort of thing, not a car.

  • Devil2575 19 Sep 2013

    To me it says BMWs have internet access.

    That is all.

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