BMW M Performance: more than M Sport + horsepower


Dr Friedrich Nitschke, boss of BMW's M Division has gone on record in a new video to defend his departments plans to create the new BMW M Performance Automobiles sub-brand.


Nitschke points out that the new brand, whose first products will be performance diesel versions of the X6 and 5-series, has its conceptual roots in the 80s with cars like the E12 and E28 M535i. He also reckons that the cars will be aimed at customers looking for "more emotionality and more performance, but don't want to lose the everyday usability of their cars".

Critics have suggested that these cars will be little more than M Sport models with added horsepower, but Nitschke refutes this, saying that M Performance Automobile products will "benefit from the full expertise of BMW GmbH; infusing power transfer with excellent dynamics."

 

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  • Dave Dax builder 18 Jan 2012

    "Critics have suggested that these cars will be little more than M Sport models with added horsepower, but Nitschke refutes this, saying that

    • *M Performance Automobile products will "benefit from the full expertise of BMW GmbH; infusing power transfer with excellent dynamics.""***
    I thought all BMW's were supposed to be that way!!!

    ( From a bit of a BMW fanboy)

  • glm1977 18 Jan 2012

    makes sense to a degree - but if you really wanted good dynamics, you probably wouldn't have bought a car like the X6 in the first place....

    so on that basis, it still sounds like a way for BMW to charge for 'value added' M features.

  • Mr Whippy 18 Jan 2012

    Today's "every day usability" simply isn't going to be compatible with a fun sports car that most people would be happy with.

    I get his point, but it's basically saying he can do everything in one package, which we know is not possible.

    There is a blend of compromises and they are saying they can meet them all.


    Which makes me assume when they say sporty, they mean stiff with sharp steering so people think it's sporty, job done.

    The 320Si was the last car that I actually felt BMW wanted to make a true sports/drivers car with. Not the most powerful, but lots of attention to detail for a fun driving experience!

    Dave

  • E38Ross 18 Jan 2012

    So this M car diesel isn't actually a full on M car? It's a new sub-brand? As like the old M535i?

  • E38Ross 18 Jan 2012

    Dave Dax builder said:
    "Critics have suggested that these cars will be little more than M Sport models with added horsepower, but Nitschke refutes this, saying that

    • *M Performance Automobile products will "benefit from the full expertise of BMW GmbH; infusing power transfer with excellent dynamics.""***
    I thought all BMW's were supposed to be that way!!!

    ( From a bit of a BMW fanboy)
    They are, but the non M cars aren't a patch on the M cars, not sure if you've driven an M version of a model you've also driven a non-M?

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