Hyundai at the Nurburgring


There’s been a lot of good news coming out of the offices of Hyundai and Kia lately. Teasers of the forthcoming Pro_Cee’d GT suggest that it, and its Hyundai sister car, might be the first truly mouthwatering performance hatches to come out of both companies. Both will boast 200hp 1.6-litre turbos, both will offer enormous warranties, and both promise to be the best-handling cars of their respective brands yet.

Goodbye to all that? We can only hope...
Goodbye to all that? We can only hope...
The news only got better with the appointment of Peter Schreyer as CEO of Kia and head of both companies’ design departments. Schreyer’s past efforts have included the first Kia Cee’d you might actually enjoy looking at, as well as the original Audi TT and the previous VW Passat, and his appointment should ensure that both companies continue to produce genuinely appealing-looking cars.

And now Hyundai has announced that it’s to open a new test facility at the Nurburgring. Leaving aside for a second the debate over whether the ‘Ring is a relevant place to develop a car’s chassis, you can’t help but feel these latest announcements show that the Korean companies really are serious about producing cars which are both good to look at and great to drive. And frankly, at a time when so many companies are concentrating on pushing their tree-hugging credentials, we think that’s worthy of kudos. Whether these moves will yield models which serve as an antidote to the frankly dire yawn-boxes that both companies punted out in times past remains to be seen. But the promise of more choice for the enthusiastic driver, combined with those enormo-warranties, sounds good to us.  

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Comments (28) Join the discussion on the forum

  • iSore 21 Jan 2013

    Twincam16 said:
    VW buyers, yes, but the Genesis will be BMW money. Surely the Lotus badge carries more cache in that market than Hyundai?
    Well, more accurately BMW have wed themsleves down to Hyundai money. A basic 116i is about twenty grand?
    Hyundai have become a bit lost in the wake of the all conquering Kia machine. But, they're still another string in the bow to kill off all the hopeless European brands as well as a large chunk of Ford and GM.

  • irocfan 21 Jan 2013

    Twincam16 said:
    iSore said:
    You'd be surprised. Both Hyundai and especially Kia are doing just fine in Europe, particularly Germany where folk are getting pissed off with VW 'reliability' and looking for an alternative. It won't be long before the French start doing the same.
    VW buyers, yes, but the Genesis will be BMW money. Surely the Lotus badge carries more cache in that market than Hyundai?
    if the product is good enough people will buy it.... look at Audi, pretty much a joke in the 70s/early 80s vs now

  • Twincam16 20 Jan 2013

    iSore said:
    You'd be surprised. Both Hyundai and especially Kia are doing just fine in Europe, particularly Germany where folk are getting pissed off with VW 'reliability' and looking for an alternative. It won't be long before the French start doing the same.
    VW buyers, yes, but the Genesis will be BMW money. Surely the Lotus badge carries more cache in that market than Hyundai?

  • iSore 18 Jan 2013

    Twincam16 said:
    Secondly, given that people in Europe aren't exactly going to buy a Hyundai Genesis no matter how good it actually is simply because it's a Hyundai
    You'd be surprised. Both Hyundai and especially Kia are doing just fine in Europe, particularly Germany where folk are getting pissed off with VW 'reliability' and looking for an alternative. It won't be long before the French start doing the same.

  • 172 18 Jan 2013

    Carefull if you keep telling jokes all the time your throat may get a little horse
    Domf said:
    The Wookie said:
    Rumour has it that Tesco have expressed interest in purchasing the rights to the Hyundai Pony

    getmecoat
    Tesco Burgers Marinated in Red Rum

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