Junior Jaguar And XF 'RS' Projects Confirmed

Hallmark: 'We want to be yay big'...
Hallmark: 'We want to be yay big'...
Jaguar has confirmed it will build a BMW 3 series rivalling 'junior executive' model as part of its ambitious plans to turn the company into a true global player.

In spite of its major success stories with the new XJ and XF, the firm's global brand director Adrian Hallmark reckons a lack of breadth in the current product range makes Jaguar a British outfit 'participating successfully in certain global markets', rather than the truly global company it could (and should) be.

A major development offensive is therefore underway for the current line up, aimed at targeting obvious holes in the brand's global coverage, and which includes the imminent arrival of a four-cylinder diesel option for XF in Europe. The diesel will open up a vast new market sector for that car (one where BMW makes 60% of its 5 series sales) - and the programme also includes the development of a 4x4 drivetrain targeting North America, plus a crucial petrol V6 option for the XJ in China.

In the North American snow belt, 70% of premium imports are sold with 4x4 reckons Hallmark, so the addition of a 4x4 system will be key to the marque's expansion plans there. In China, import taxes mean a V6 powered XJ will cost half what a V8 costs (although it's still pricey at the equivalent of £100k!), so that too seems an obvious move.

XF is getting the 'RS' treatment - official!
XF is getting the 'RS' treatment - official!
Sadly no details have been made available about the car that will effectively be an X-type replacement though, or about the nature of the 4x4 system under development. Perhaps some well-informed PHers might be kind enough to enlighten us via news@pistonheads.com? No names, no pack drill, etc... (Cough!)

Among the many snippets of heartening product news was confirmation that there's an 'RS' version of the XF in the works. Or to paraphrase the man himself 'I can confirm there is a project to transfer the upgrades from the XKR-S to the XFR, but we haven't confirmed it for production yet. But it would be great to see the XF with 550hp!'

Adrian was speaking at the start of a major JLR 'media offensive' to which PH was invited at the start of this week. It was aimed at filling our heads with positive thoughts about the technical prowess of a company that's working flat out on all fronts towards being the best in every area in which it competes.

A rare peak inside JLR's 'virtual' world
A rare peak inside JLR's 'virtual' world
A noble aspiration, we felt, and having sat through two days of fascinating seminars from engineers working on everything from the Evoque's ground-breaking (sic?) Magneride suspension to JLR's amazing 'Virtual Reality Cave' (more on that later) we would have understood if even the visiting Chinese press pack left feeling, like us, distinctly proud of a British success story.

Comments (68) Join the discussion on the forum

  • jagfan2 26 Apr 2011

    Nutkin said:
    jagfan2 said:
    Actually funny you should say that, as look who owns what was British steel then Corus, now http://www.tatasteelautomotive.com/en/ , who do most of the UK automotive steel body and chassis panels

    Engines are mainly produced in Brigend, Wales using UK sourced materials, as are most of the bodies, depending on how you count it (weight/value/volume/by component) most JLR vehicles are well over 50% UK sourced and assembled
    Erm the panels are made in finland.
    Alu ones may be, but thought steel ones were pressed in house, XType/Freeleander ones are at Halewood , fairly sure Solihull do there own to with UK sourced steel

  • Black S2K 08 Apr 2011

    PhilJames said:
    It does seem a bit doom and gloom when you look at it like that. There are plans for JLR manufacturing in China to support the growing Chinese market, but that's a completely new setup and will be supported by the British manufacturing plants, which will supply the Chinese assembly line with parts. It's to facilitate an expanding market nothing is moving anyware.

    You may well find the reason they are in those terratories is because the Chinese and Indian markets (eg) are getting so big, European production alone cannot cope with the increase, just like Japanese cars are made here for the European market.

    Chinese customers prefer to buy imported cars, according to a recent ex client (at VW).

    Ironically its British engineering Ratan Tata has turned to for his next gen Tata City car (Pixel). Which has more advanced engineering than any of the other city cars on the market. It's not all bad for us Brits wink
    Intelligent post. (TFFT!)

    Indeed there is a LOT that is engineered here, but 'tranplant' factories will increasingly become important.

    Anyway, I thought this thread was about Jaguar's new product portfolio; whether the new X-type is a rebodied Freeloader or off their own plank is still a moot point, I understand.

  • PhilJames 08 Apr 2011

    Hellbound said:
    GM, Volkswagen, Toyota, Mercedes Benz, Audi, Fiat and Skoda all manufacture cars in India at the moment. It's a massive market that's growing year on year. Don't hold your breath regarding Jaguar and Land Rover production remaining solely in the UK. Sooner or later manufacturing WILL go to China, India and South America. As long as we keep designing and building some of them I guess it doesn't matter.
    It does seem a bit doom and gloom when you look at it like that. There are plans for JLR manufacturing in China to support the growing Chinese market, but that's a completely new setup and will be supported by the British manufacturing plants, which will supply the Chinese assembly line with parts. It's to facilitate an expanding market nothing is moving anyware.

    You may well find the reason they are in those terratories is because the Chinese and Indian markets (eg) are getting so big, European production alone cannot cope with the increase, just like Japanese cars are made here for the European market.

    Chinese customers prefer to buy imported cars, according to a recent ex client (at VW).

    Ironically its British engineering Ratan Tata has turned to for his next gen Tata City car (Pixel). Which has more advanced engineering than any of the other city cars on the market. It's not all bad for us Brits wink

  • Slade Alive 07 Apr 2011

    jagfan2 said:
    Actually funny you should say that, as look who owns what was British steel then Corus, now http://www.tatasteelautomotive.com/en/ , who do most of the UK automotive steel body and chassis panels

    Engines are mainly produced in Brigend, Wales using UK sourced materials, as are most of the bodies, depending on how you count it (weight/value/volume/by component) most JLR vehicles are well over 50% UK sourced and assembled
    About as British as could be then. Wonder what the numbers would be for a facelift XJS given there was no Indian in them!

  • M666 EVO 07 Apr 2011

    jontysafe said:
    "Doomed us all!!" Tsch those city types
    Well, quite!

    We're all too busy spending our extortionate bonuses on fois gras, truffles and Chateau Le Fit to worry about mere trifles such as Jaaaaaaag and their existence...

    PS. If only that were true!.. I do love a Jaaaaaah though cool

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