PH2: Is Ducati up for sale?


Italian superbike manufacturer Ducati could be up for sale this summer - either that or the firm's private equity owners could float the company.

Bloomberg news service reports that Ducati Motor Holding's owners are looking for an 'industrial partner' to sell the company to - and raise 1bn euros (£837m) in the process.


Ducati boss Andrea Bonomi also told the Financial Times on Sunday that several companies in the US and Europe are looking at buying the famous Italian marque. Among the companies in the frame include Volkswagen and possibly even BMW, though VW declined to comment on the matter and BMW is said to be not 'currently' interested in acquiring Ducati.

Harley-Davidson is also on the shortlist of suitors, but given that Harley has recently rid itself of the Buell and MV Agusta brands, it seems unlikely that it would be keen to add a new marquee to its portfolio right now.

Even if Ducati can't find an outright buyer, however, those plans to sell shares in the company to the general public mean that Ducati could soon find itself in new ownership one way or another.

 

 

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  • sprinter1050 16 Feb 2012

    IanUAE said:
    In fact Chilli or "Captain Ditherer" as he is known should buy Ducati, this way he then actually OWN a motorbike.
    Captain Ditherer biglaugh
    Mind you- if he can't decide on even 1 bike what chance is there of him deciding on a Factory full of the feckers...

  • IanUAE 16 Feb 2012

    sprinter1050 said:
    shout Calling Mr Chilli- our man in the Middle East wink
    In fact Chilli or "Captain Ditherer" as he is known should buy Ducati, this way he then actually OWN a motorbike.

  • J B L 16 Feb 2012

    robm3 said:
    Gixer_fan said:
    It'll probably be bought up by some private equity consortium - then leveraged up to the max...
    Yep, and because all the Senior Management at Ducati will have Preferred and/or Sweet Equity they'll get big payouts too...
    I don't know how much more leverage you'd get out of a motorcycle company already bought for 1 Bn € !?

  • robm3 16 Feb 2012

    Gixer_fan said:
    It'll probably be bought up by some private equity consortium - then leveraged up to the max...
    Yep, and because all the Senior Management at Ducati will have Preferred and/or Sweet Equity they'll get big payouts too...

  • Fleegle 16 Feb 2012

    They can sell it to the Pakistani's for all I care

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