Time For Tea: Atom Cup Pitstop

Waiting at a red light can be pretty darn tedious, no? You see it turn to amber, the taxi in front of you makes it through but you do the right thing and jam on the anchors, condemning yourself to what feels like a 43-year wait while seemingly every other possible road on the junction gets to flow freely through in front of your very eyes. Yeah, we love traffic lights, us...

Red light spells... well, a pit stop, actually
Red light spells... well, a pit stop, actually
Still, a red light isn’t always such a bad thing. For example, it gives the Ariel AtomCup boys a perfect excuse to dive out of a crowd of bystanders and execute a full pit stop. Eh? Yep, you read it right – and slap bang in the middle of London, no less.

It’s a ballsy bit of work, and a very neat publicity stunt for the one-make race series – one we can’t help but be won over by. The looks on the faces of the confused bystanders alone is worth the watch. Note, too, the way the crowd grows as people are drawn like moths to a flame as the whole thing takes place. 30 seconds is all the ‘stop’ takes, and the crew actually finishes way before the lights change. Top work.



P.H. O'meter

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Comments (31) Join the discussion on the forum

  • PaulMoor 08 Mar 2013

    Dion20vt said:
    Good Ad! Can't help but think how many takes it took to get the timing spot on with them being first in line at a red light. Must have been holding the traffic up behind!!

    The F1 boys' -3 second pit stops are safe for now! biggrin
    By the looks of the video he went very slowly (Look at the sodding gap) to ensure that he would not go through on green and was at the front.

  • Zumbruk 08 Mar 2013

    RenOHH said:
    Nice video, but NASCAR sucks little green toads down 100ft of hosepipe.

  • Zumbruk 08 Mar 2013

    mybrainhurts said:
    Can't help thinking I'd have felt like an utter tit if I'd been driving it...
    You soon get used to being stared at in an Atom.

  • nutta29 08 Mar 2013

    • Bravo

  • nutta29 08 Mar 2013

    brav. good to see a new race championship thinking 'out of the box'

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