We Want To Build A Car Says BMW M Boss

M1 Hommage - a nice idea, anyhow...
M1 Hommage - a nice idea, anyhow...
The head of product development at BMW M division has told Inside Line that he wants to develop a bespoke car ‘in-house’ as AMG has done with the SLS.

“From an engineering perspective we have the skills and we'd love to do it," said Albert Biermann. "We've discussed it several times but we've never been able to make the business case.

However the boss’s comments suggest the more likely direction for the M division is working with the types of powertrain we’re soon going to have to stop calling ‘alternative’.

"Our job is to sell emotion and fun, using the technology that's socially acceptable at the time. Whether that's a combustion engine or an electric motor, we don't care."

Biermann also commented on the M5 swapping its V10 for a twin-turbo V8: "It's about employing the right technology at the right time and we're on a steep learning curve with turbos. We're getting damn close to matching the response of a naturally aspirated engine but with much lower fuel consumption. We cannot just keep adding power. M is not selling horsepower; that's not what we're about."

Sigh… anyone else remember ‘the good old days’?

Comments (110) Join the discussion on the forum

  • dwilkie 24 Oct 2011

    I do kind of agree actually, for me an M-Car has always been about the complete package, not just brute power. The Power option was always Merc, or maybe Audi!

  • RobCrezz 24 Oct 2011

    A new mid engined "M1" would be great, turbo 6 pot with electric motor...

  • TheRoadWarrior 24 Oct 2011

    The good old days?

    Sounds like the man speaks a lot of sense to me.

  • TheForceV4 24 Oct 2011

    "We cannot just keep adding power. M is not selling horsepower; that's not what we're about."

    I dont see why not. Sad times if this is how it pans out.

  • PhilJames 24 Oct 2011

    "We cannot just keep adding power. M is not selling horsepower; that's not what we're about."

    M has always been about selling horsepower (or miss selling torque) that's all it's been about.
    (apart from selling a status badge to some of course)

View all comments in the forums Make a comment