There is, in short, arguably more talent behind the wheel in DTM than in any other race series with the exception of F1.
Of course, a wealth of top-flight drivers does not necessarily a thrilling spectacle make. Stung by criticisms over the past few years that the series was becoming too expensive and that the cars were becoming too reliant on aero grip - to the detriment of entertaining racing - the DTM has been working hard to reduce costs and improve the racing.
The big change, however, is for 2012, with the cars moving to a coupe bodystyle instead of the previous saloon shape (although this is still essentially a silhouette formula - the coupe bodies clothing a carbon-fibre monocoque and steel-tube roll cage). And although the regs are more tightly controlled - control parts will be used in all non-performance areas - the rule-makers at the DTM are keen to stress that innovation will still be rewarded.
There is also a third manufacturer once again involved in the sport following Opel's pull-out at the end of the 2005 season - BMW is back in DTM for the first time since 1992. BMW's return is seriously big news for the DTM, as it means that the 'Big Three' German premium marques are once again duking it out in a direct fight on tracks in Germany, the UK, Austria, Holland and Spain.
BMW hasn't won a DTM title since Roberto Ravaglia took the crown in 1989 with an E30 M3, so the folks from Munich are going to be hungry for success on their return to the series.
BMW has also clearly got the respect of its rivals - Audi competition boss Wolfgang Ullrich certainly isn't counting them out: "BMW has been very intensively preparing for the DTM for more than a year," Ullrich tells Autosport. "And, just like Audi and Mercedes, [it has] developed a new car according to new regulations which are the same for everyone. In view of the touring car know-how that BMW has gathered in many years of work in the field [in championships such as the WTCC], we're expecting to meet with a very strong rival - and that's exactly our assessment of BMW right from the first race weekend on."
Given that the Audis are right on the pace with Mercedes, and that most observers reckon BMW won't settle for being also-rans, it looks as if the DTM could be set for a vintage season. Which is why we'll be heading to Hockenheim next weekend to see the dawn of a new-era of German touring cars. Should be exciting stuff, and you'll be able to read all about it here on PH.
DTM: A video history