Aston Martin limits V12 Zagato to 101 cars


Aston Martin has revealed that the already limited production run for the forthcoming V12 Zagato is to be throttled back still further, with the company now planning to build just 101 examples rather than the 150 originally envisaged.


In fairness, Aston Martin only ever said they would build 'up to' 150 cars, so we presume the 101 figure is based on how many deposits they have actually taken for the £330K special.

But does this mean that Aston is having trouble flogging its super-exclusive supercar? Or is it that the 2,000 man hours required to build it (100 of which is spent in the paint shop alone) is just too much for Aston? Or maybe the buzz around the new Vanquish is sending customers in the direction of its new flagship instead of the Zagato.

If you're being really kind, you might even suggest that Aston is being extra careful to ensure the future exclusivity of the Zagato...

Comments (45) Join the discussion on the forum

  • s2000db 26 Jul 2012

    Or that it's just too expensive for what it is??

  • housen 26 Jul 2012

    i want this



  • whoami 26 Jul 2012

    s2000db said:
    Or that it's just too expensive for what it is??
    Correct.

  • mikey k 26 Jul 2012

    whoami said:
    s2000db said:
    Or that it's just too expensive for what it is??
    Correct.
    Or the Good Doctor over estimated the abilities of his marketing wizardry winklaugh

  • sunsurfer 26 Jul 2012

    Maybe it's just me but I have a sense that Aston Martin are treading water. They are not truly developing the cars we will all be talking about.

    I hope I'm wrong and they are generating the profits and employing the engineering wizards who are working on really exciting new cars.

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