Aston Martin: UK's coolest brand

Aston Martin: the UK's coolest brand
Aston Martin: the UK's coolest brand
As if you didn't already know, Aston Martin has been named as Britain's coolest brand by a bunch of brandsters.

If you're in business, a brand is one of your most important assets. And the Coolbrands council, an initiative from the Superbrands organisation, is said to consist of the country's most knowledgeable people on this topic.

The council judges which brands have created a cool reputation, and includes DJ and MTV presenter Trevor Nelson, designer Ben de Lisi and Dazed and Confused Editor, Nikki Bidder. Superbrands also joined forces with YouGov, an Internet-based research agency, to ask consumers which brands they rate as cool.

Chairman of the CoolBrands council Stephen Cheliotis said: "With ever-evolving trends and interpretations of what is cool, this vital step forward makes the consumer knowledge and experience a fundamental part of the programme."

And according to blogger Diego Rodriguez, it's all in the starter button (see link below).

Comments (7) Join the discussion on the forum

  • widjit 25 Sep 2006

    "Coolbrands council, an initiative from the Superbrands organisation,

    ..

    Superbrands also joined forces with YouGov"

    Ermm... surely anything chosen by this group of bandwagon chasing muppets with no imagination or otehr reason for being has just become seriously uncool.

    Shame cos the V8 is just abouyt the most gorgeuos car on sale today.

  • Xaero 25 Sep 2006

    Who/What is Coolbrands coucil/company etc? who pays them for doing this sort of job?

    I declare Banana's are the best fruit with my best fruit organisation, now who's going to pay me for this information?

  • mnewlyn 25 Sep 2006

    ""Ermm... surely anything chosen by this group of bandwagon chasing muppets with no imagination or otehr reason for being has just become seriously uncool. ""

    absolutely spot on.

  • loudv8 25 Sep 2006

    Astons were cool before this and will remain so (well, the 20th Century ones, anyway )

  • petrol_noggin 25 Sep 2006

    The day someone decides the car they buy on the basis of it being cool/uncool based on the coolwall/ coolbrands council/ some car owners on an internet forum, is the day that they should consider buying a Kia Rio, or on the same level, ingest some cyanide.

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