Aston Martin's Geneva show stand centres around the revised Vantage range, topped-off by the show debut of the production version of the V12-powered Vantage Zagato, of which 150 units will be made and sold at a whisker below £400,000 once you add in all the various taxes.
By comparison the 'base' V8 Vantage seems a positive bargain at £84,995.
Treated to the biggest update since 2008, the 'basic' Vantage gets a raft of tweaks inspired by its more focused 'S' cousin.
The 4.7-litre 426hp V8 and six-speed manual are still there, but the six-speed Sportshift automated manual is now replaced by the seven-speed Sportshift II from the Vantage S. The Vantage's chassis also gets quicker steering (15:1 compared to 17:1), bigger brakes (380mm two-piece ventilated cast-iron front discs and six piston calipers as well as hill-start assist) and wider tyres.
There are visual tweaks, too, including a lower bumper - complete with an aerodynamic splitter - that houses a larger air intake. At the rear there's a new (working) diffuser and what Aston calls 'race-derived' side sills.