Lotus Looks To Bob Lutz


The seemingly unretirable Bob Lutz is rumoured to be taking on an advisory role at Lotus. The move would be part of Lotus's five-year plan to turn itself from a niche track day specialist into a global premium sports car brand.

Motor industry website Automotive News Europe has reported that the former GM man has had formal talks with Lotus, though no official job offer from Lotus has yet been made.

Also in Lotus's sights is former senior BMW man Tom Purves. "The goal is to make a contribution to projects of the future - improving the quality, the product offerings and the operations of the company," he told Automotive News, "It's exciting, and there is no question it is a great brand and has a good future."

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  • Andy T 29 Jun 2010

    Oh dear...

  • MrTappets 29 Jun 2010

    Okaay. Is this good? I'm not quite sure what to think.

  • The Crack Fox 29 Jun 2010

    Lotus need someone to help them make a profit. Lutz was head of GM who made collosal losses. Hmmm.....

  • JohnGoodridge 29 Jun 2010

    The Crack Fox said:
    Lotus need someone to help them make a profit. Lutz was head of GM who made collosal losses. Hmmm.....
    So maybe they'll be paying him a colossal amount to do the opposite of his advice. (Lotus in expensive executive reverse psychology shenanigans...)
    wink

    This whole Lotus 'makeover' has me worried, too many big egos involved and rumours of messing with the core values of lightness and simplicity. I know they need to make a bob or two but dear God, please let it end well.

  • bing 29 Jun 2010

    JohnGoodridge said:
    The Crack Fox said:
    Lotus need someone to help them make a profit. Lutz was head of GM who made collosal losses. Hmmm.....
    So maybe they'll be paying him a colossal amount to do the opposite of his advice. (Lotus in expensive executive reverse psychology shenanigans...)
    wink

    This whole Lotus 'makeover' has me worried, too many big egos involved and rumours of messing with the core values of lightness and simplicity. I know they need to make a bob or two but dear God, please let it end well.
    What he ^^^^ said

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