Museum wrongs righted with new Jag display

Last year we brought you the depressing announcement that Jaguar's Browns Lane museum was to close permanently with no relocation planned.

New gallery spans Jaguar's entire history
New gallery spans Jaguar's entire history
Now we've got better news after Jaguar unveiled a special display at the Coventry Transport Museum to house some of the finest cars from its heritage fleet.

'The Jaguar Story - A History of Design and Technical Innovation' to use its full title, is split into five sections covering the 90-year history of SS and Jaguar.

The Early Years runs from the 1920s until the 1940s, but it's in The Post War Boom and Glamorous 50s that the really interesting stuff emerges; this section includes the XK120 that broke the production car speed record in 1953 (at 172.4mph), plus both C and D-types. The Swinging 60s is of course dominated by the E-type, and it features again in Growth and Consolidation (70s-00s) as a V12.

The XJS, perhaps unsurprisingly, isn't quite as celebrated in the new gallery, just the solitary 4.0-litre six-cylinder car on display. Presumably the attention of most visitors will be torn away by the stunning XJR15 and XJ220.

Nope, there aren't any shots without an E-type...
Nope, there aren't any shots without an E-type...
Both generations of XK are at Coventry, and the first F-type produced (a non-S V6) brings it up-to-date.

A few of Jaguar's motor show concepts are also on show, including the fabulous original F-type design study and the C-X75. The traditional saloons such as the Mk II, original S-type and Mk X feature too, giving a comprehensive overview of Jaguar history.

Furthermore, Jaguar has a display of 10 its key cars at the Heritage Motor Centre in Gaydon, although that represents a small part of the 140 cars on its heritage fleet, so the latest permanent Coventry addition is important.

P.H. O'meter

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Comments (26) Join the discussion on the forum

  • MotorsportTom 11 Aug 2013

    Cotic said:
    Possibly, but it is still free admission. Unlike the shockingly expensive (and for me quite disappointing) Haynes museum.
    I used to live in Coventry and so ended up usually going to the museum a couple of times a year at least.

    Like you say for free it's an incredible couple-few hours wandering about and definitely interesting no matter what you're interested in. The thrust simulator is also very good imo and you don'y appreciate the size of landspeed record cars until you see them up close.

    I haven't been to the Haynes museum but I was put off by the price and sadly hearing that it's quite disappointing is definitely the final nail in the coffin sadly

  • Cotic 08 Aug 2013

    School boy said:
    I was disappointed by the museum, they are on the right track but it was a bit lackluster. Maybe they need more investment. Good luck to them.
    Possibly, but it is still free admission. Unlike the shockingly expensive (and for me quite disappointing) Haynes museum.

  • Matt Bird 06 Aug 2013

    MissChief said:
    Mueseum? Was the spell check having a long lie and coming in late on a Monday?
    Quite possibly! PH sub-editing wrongs have now been righted, perhaps we should visit the to ensure 'museum' is always correct in future.

  • DonkeyApple 06 Aug 2013

    MikeGalos said:
    DonkeyApple said:
    Massively out sold the E-Type. About 140k v 70k. OK, they were in production for longer but that also tells you something.
    That the worldwide auto industry produced very few decent cars in the mid 1970s through late 1980s so having a terrible car with the same brand name as a no longer produced great car would get you sales?
    You have to remember that the 70s were a dire economic time, unlike the roaring 60's. from fuel crisis to strikes etc etc.

    You also have to remember why the Etype was no longer made. No one wanted them. You couldn't give them away.

    So much of the iconic history of the Etype has been painted by people who were never there and so much about the XJS has been also written by those same people who will never understand why the Etype isn't still being made today.

    As such any sale of a top end, thirsty GT is far more impressive than in the 60's. and without anywhere near the iconic status or racing pedigree etc.

    The XJS is the better car. wink

  • AmitG 05 Aug 2013

    toppstuff said:
    Jaguar should never try and forget the XJS. It is good that one is included in the collection.

    The XJS was very important. They made them for 21 years and pushed out more than 115,000 of them.

    It was ( is?) an unfashionable car at times, maybe even still today, but I think history will be kind to the XJS. I think they look better now than ever, the shape has aged well.

    Maybe I like them because they are unfashionable ! smile
    yes A future classic IMHO

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