Driven: Audi A1 Quattro


I love the motor industry: just when you think it has been standardised into a series of predictable formats, a car like the A1 Quattro comes along.

£40K, 256hp - big numbers for a small car
£40K, 256hp - big numbers for a small car
As we all know, the A1 shares its platform with the students' favourite the VW Polo. In having 256hp, it opens itself up to being described as a near-260hp Polo, which is actually a very cool association to foster.

But more bizarrely for a shopping trolley boasting the power-to-weight ratio of a Porsche 964, the narrative behind this car is actually as interesting as the finished product.

You see Audi has a strict hierarchy of fastness. Its normal cars are developed by certain teams, the hotter S models go to a group fed on slightly spicier food and the RS versions - the fastest of all - always go to the people at Quattro GmbH, who dine exclusively on Scotch Bonnets.

Harris goes all rally style in the baby Quattro
Harris goes all rally style in the baby Quattro
The A1 Quattro is a very hot little car. That 256hp from the 2.0-litre TFSI motor is supported by 258lb ft and Audi claims 0-62mph in 5.7sec. In fact it's about as potent as we'd expect an RS1 to be, and yet it has been nowhere near Quattro GmbH.

That's like BMW launching the 1 M Coupe and not consulting the boys at M. Ask Audi why this is the case and it says the team at Quattro have been busy on other projects (RS4, revised R8 etc) but it does seem strange that the company has circumnavigated its own, it has to be said hard-earned, performance heritage to launch one of its silliest cars for many years.

There are over 600 changes to the A1 to make this car, and herein lies another area of suspicion. Audi is making just 333 of these cars (no significance to the number, it just 'likes' it), all in left-hand drive, and yet it has made alterations to the body in white to swap the rear torsion beam from the standard car to a multi-link set-up that accommodates the rear running gear.

Dour interior at odds with mechanical mentalism
Dour interior at odds with mechanical mentalism
The fuel tank is now saddle-shaped to make way for the prop-shaft, there are new front suspension components and, naturally, a completely revised set of spring and damper settings and, flying completely in the face of other fast Audis, it comes with a manual gearbox only. It all rather looks like Audi blowing a raspberry at Quattro GmbH. To add insult, it also uses the Quattro badge in a markedly Ur-fashion.

And do those read like modifications that members of the board of Audi would okay for use in just 333 cars? Correct: we were not born yesterday. Homologating the new fuel tank alone probably absorbed the budget Lotus spent on the entire Evora project. There will surely be other 4WD A1s, some may even wear S and RS badges. One might even be an Allroad.

Ice drive proves little about A1's actual ability
Ice drive proves little about A1's actual ability
Now you might have noticed that I have avoided talking about the way the new A1 Quattro drives. I apologise for this, but there is a reason. I don't really know how it drives. I spent half an hour driving it like a wally on a frozen lake, during which time I deduced the following.

Despite weighing 1,300kg, it is surprisingly fast. The gear ratios seem quite long and throttle response is pretty sharp. The exhaust makes nice parpy sounds when power is cut suddenly.

The Haldex 4WD system still feels front-biased (because it is), but on small studs and a frozen lake it'll hold great big, all-four-wheels-pointing-in-the-same-direction slides that are immense fun. But don't actually give any indication of what the car will be like on the road.

Soundtrack good from twin exhausts
Soundtrack good from twin exhausts
The handbrake works.

After this I met Stig Blomqvist, who was quiet and heroic, just the way you want your heroes to be, but that didn't give me any better idea of what the A1 Quattro was like to drive.

Nor did a few thoroughly enjoyable laps on the ice in a revised RS5, with a new electromechanical steering which was so light at standstill I thought the wheel had come loose, and a few detail changes. And which was fitted with the optional sport differential.

The car was just brilliant on the lake, it didn't understeer at all and actually exposed the weaknesses of the A1's Haldex system which does occasionally make the wrong call and punt all motive forces to the front wheels, right at the moment you want all drive going to the rear. Does this alter my opinion of the RS5 on the road? A little bit, but I still don't rate it as a road car.

None of this really matters. Only 20 A1 Quattros will come to the UK costing £39,930 each. 14 have already gone. One will be kept by Audi UK for its historic fleet. In the context of what else is available for the money, the car is laughable. For those who want the ultimate Waitrose chariot, it is probably the most desirable car on sale, oozing with Audi detail, style and showroom pizzazz.

And it isn't the last fast A1 we're going to see. Happy days.



AUDI A1 QUATTRO
Engine:
1,998cc in-line four
Transmission: 6-speed manual
Power (hp): 256@6,000rpm
Torque (lb ft): 258@2,500rpm
0-62mph: 5.7sec
Top speed: 152mph
Weight: 1,300kg
MPG: 33.2mpg (NEDC combined)
CO2: n/a
Price new: £39,930

Revised RS5 tasted alongside A1
Revised RS5 tasted alongside A1
Harris eye view of the new A1 Quattro
Harris eye view of the new A1 Quattro

 

P.H. O'meter

Join the PH rating wars with your marks out of 10 for the article (Your ratings will be shown in your profile if you have one!)

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rate this article

Comments (95) Join the discussion on the forum

  • ge0rge 28 Aug 2012

    Im surprised its so heavy, subaru's and evo's from the early 00's weighed around 1300 for much larger cars..

  • Maldini35 20 Feb 2012

    Mr Gear said:
    Jesus Christ, there is a lot of st chat in this thread.

    Why can't people see that this is a fast and capable hot-hatch and nothing else?

    It's not a rally-rep. It's not a supercar, it is what it is, and because they are not making millions of them, you'll have to pay for the privilege of getting unique bits like 4WD on your Audi A1. It sounds like Audi are going to sell every one they make, so obviously there are enough buyers there.

    They probably wouldn't buy your Subaru Impreza or whatever you care to mention as an alternative anyway, so why does anyone care about "what they could have bought"?
    yes

  • Mr Gear 20 Feb 2012

    Jesus Christ, there is a lot of st chat in this thread.

    Why can't people see that this is a fast and capable hot-hatch and nothing else?

    It's not a rally-rep. It's not a supercar, it is what it is, and because they are not making millions of them, you'll have to pay for the privilege of getting unique bits like 4WD on your Audi A1. It sounds like Audi are going to sell every one they make, so obviously there are enough buyers there.

    They probably wouldn't buy your Subaru Impreza or whatever you care to mention as an alternative anyway, so why does anyone care about "what they could have bought"?

  • Maldini35 20 Feb 2012

    LuS1fer said:
    iphonedyou said:
    Nobody that wallows in their social standing will buy this to further that purpose. Because its a tiny little Audi that looks ostensibly like any other. So that line of reasoning is equally flawed.
    You're missing the point - that is exactly what it is but the "Emperor's New Clothes" means it will be seen as "the new Audi Quattro".
    Emperors new clothes???
    Again, I totally disagree. Who on earth will see this as 'the new Audi Quattro'?
    Maybe the new RS4 or TTRS Plus annouced a few days ago, but not this A1.

    This is in essence a PR generator to get people talking about Audi (& it's kind of worked...)
    The car itself will to appeal to wealthy enthusiasts who are less concerned with 'value'.
    Poseur wagons tend to be loaded with bling rather than performance focussed - e.g. the Aston Cygnet as has been mentioned previously.

    You're clearly not an Audi fan - fair enough - but your reasoning seems way off beam.





  • Dave Hedgehog 20 Feb 2012

    jakesmith said:
    Steve-B said:
    FFS -- why buy a CockMobile for £40K when for a lot of change you could have an Impreza WRX STI or better?

    Epic Fail of a CockMobile!
    Hard to think of a vehicle that falls more into cock-mobile territory than an Evo or Scooby in my opinion, this is pretty tasteful & discreet by comparison, for people in the know rather than people who want to get attention.
    exacty, as much as i loved my scoobys they where the ultimate cockmobile along with the evo

View all comments in the forums Make a comment