Bertone ceases trading


The last PH Bertone news story was on the stunning Jet2+2 concept from Geneva last year, and the exciting possibility of a limited production run. Today the news is rather less auspicious with the design house reportedly having gone bust.

Jet 2+2 production even less likely now
Jet 2+2 production even less likely now
Despite generating 20m euros revenue in 2013 thanks to Chinese projects, the cumulative effects of redundancies, lawsuits from suppliers and additional court cases have proved too much for Bertone.

To see such an iconic design house cease trading is of course sad news for enthusiasts everywhere. As well as the legendary Bertone designs (Miura, Stratos, Countach), there were some lesser known stunners as well: Iso Grifo, Fiat X1/9, Cizeta V16T and Alfa Montreal to name just a few. We'll overlook the Fiat Punto Cabriolet and Daewoo Espero in this time of reverential reflection.

According to GTSpirit though, a rescue plan could be in place for Bertone. A Turkish firm has apparently expressed interest in buying it for $2.7 million and other Italian companies could be involved too. So there could be light at the end of a very dark tunnel for Bertone, any news of which we'll be sure to update you on. For now, here are some pictures of its greatest styling work. Enjoy.

[Sources: Autocar, GT Spirit. Stratos pic: LAT]












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Comments (50) Join the discussion on the forum

  • toppstuff 17 Mar 2014

    Hard to understand how this happened.

    The brand alone must be worth something. What a waste of a marvellous history.

    I would buy it if I had the cash. There has to be plenty of potential to life its value.

  • VladD 17 Mar 2014

    Very sad, some lovely designs came from them. I had a couple of X1/9s. frown

  • strummerville 17 Mar 2014

    Well hurrah for the wonderful pop up adverts! I have one asking £22.49 for a Volvo 262C Bertone from eBay (sorry, stopped typing for a second to close the adverts down as I can't see my words under the utterly beguiling advertising that now inflicts PH).

    Anyway, I forgot about the 262C - they were actually assembled by Bertone, not Volvo.

    As soon as I press 'submit' I'll be on a fresh page and the pop up ads will reappear. Oh Haymarket, you spoil us.

  • dc2rr07 17 Mar 2014

    'lawsuits from suppliers and additional court cases have proved too much for Bertone.'

    I hope these guys are pleased with themselves.

  • mdianuk 17 Mar 2014

    $2.7 million offer? Surely that would be a bargain if including the rare cars in their showroom?

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