Loeb WTCC teaser: Time For Tea?


After seemingly failing to notice it had one of the best all-round racing drivers in a generation on its payroll for the last decade Citroen is belatedly capitalising on the Loeb effect and hyping his forthcoming WTCC entry heavily indeed.

'What do you mean leave the Lambo at home?'
'What do you mean leave the Lambo at home?'
A game in which we'll happily be complicit in this instance, even if this video of Loeb shaking down his C-Elysee WTCC at Paul Ricard spends rather too much time on the contrived build-up and not enough on the car itself. And, while we're here, Loeb's coolness may be weapons grade but even he's treading a fine line with that DS3 Cabrio and lurid green Oakleys combo. Maybe the Aventador was in for a service or something.

And the race car? Certainly sounds good and Loeb looks comfortable enough at the wheel. But seeing as it takes much from his DS3 WRC car that's probably not a huge surprise. Will his participation raise the profile of the series here too? It took a decade to get around to it but Citroen's going the right way about making that happen.

See the vid here.

 

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Comments (17) Join the discussion on the forum

  • tadaah 13 Aug 2013

    patmahe said:
    Renaultsport seem to do ok smile

    If Citroen are to succeed, the halo (road) car needs to be a fire breathing monster. Like the Impreza was for Subaru and they should have an iteration strategy to release madder and madder versions through its lifecycle. Who cares how many they sell, as long as it gets the headlines and raises their image to a builder of awesome cars.
    Only problem is that Subaru sell almost no cars now so the Impreza was a disastrous halo car (although a very good car in itself). I would hazard a guess that Citroen sell many times more cars right now per year than Subaru ever did....and thats whilst they are supposedly not doing very well

    e.g 2011 UK sales figures: Subaru 2500, Citroen 68000

  • Bahnstormer 12 Aug 2013

    That is a good looking machine. Will be interesting to see how they do in WTCC !

  • patmahe 12 Aug 2013

    PascalBuyens said:
    I think they do try to cash in on it, with their VTS models (Saxo, C4), and the DS3 racing thingies, which are "as close as" to the rally cars they use as you can get in my opinion, but the thing with Citroen is that it'll always struggle a lot from the "it's a French car" stigma...
    Renaultsport seem to do ok smile

    If Citroen are to succeed, the halo (road) car needs to be a fire breathing monster. Like the Impreza was for Subaru and they should have an iteration strategy to release madder and madder versions through its lifecycle. Who cares how many they sell, as long as it gets the headlines and raises their image to a builder of awesome cars.

  • PascalBuyens 12 Aug 2013

    loader said:
    Couldn't agree more I have never understood why Citroen never cashed in with a storming performance hatch with so much rallying success. Chances missed I feel. Someone at Citroen should be shot for missing this opportunity.
    I think they do try to cash in on it, with their VTS models (Saxo, C4), and the DS3 racing thingies, which are "as close as" to the rally cars they use as you can get in my opinion, but the thing with Citroen is that it'll always struggle a lot from the "it's a French car" stigma...

  • LaurasOtherHalf 12 Aug 2013

    confused

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