Hot on the heels of Nissan GB's advertising attack on Porsche, Audi and BMW, Lexus is using the South African market to tear into is prestige German rivals.
In an online campaign that highlights the steep prices of the optional-extra gadgets and gizmos on Audi, BMW and Mercedes cars, Lexus uses a combination of pie charts and Venn diagrams to explain its points. Look closely (or not so closely) and you might see a certain familiarity to the shapes of the graphs...
And we might forgive Lexus a little cheekiness - it's having a hard time in the US at the moment, where the 'runaway throttle' debacle means it is on the verge of losing its number one slot in the luxury segment to Mercedes-Benz.
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