It seems difficult to believe, given that the Hyundai brand in the UK only relatively recently began crawling out of the 'rubbish but very cheap' segment of the new car market, but according to US Hyundai boss John Krafcik it is no word of a lie.
Admittedly Hyundai does have a couple more high-end offerings than we get over in Blighty, namely the Equus luxury saloon, and Genesis saloon and coupe (whose latest R-Spec version offers a 429hp V8, an 8-speed ZF automatic transmission, and 0-60mph in 5.1secs), which could go some way ot explaining things.
There's also the fact that, among Black Card holders (average wealth $16.3m), Acura (7%), Ferrari (8%), Lexus (11%), Porsche (15%), Mercedes-Benz (21%) and BMW (22%) are all more popular motors. Even so...Hyundai as popular as a Bentley? Never thought we'd see the like, etc...
Don't believe us? Go and have a look in the Wall Street Journal, where we spotted the story (and that's a Murdoch paper, so it must be true...).