showroom appeal as ... a Nissan Leaf.
In fact the last thing the i3 actually needs to do is to drive like a BMW, assuming that means smoke its rear tyres and engage reverse gear with a long-arm to the left. What it has to do is prove that BMW's take on electric transportation is, much like its gasoline-powered equivalent, rather better than other offerings.
It was the carbon fibre that did it for me. If the i3 was just a lump of steel festooned with posh Duracells I would have stayed at home and done some oversteer, but ever since McLaren launched the MP4/1 in 1981 we have been promised that this remarkable material would eventually be used to make ordinary cars. It has taken 32 years to reach that point. Sitting in a military hangar at BMW's Maisach driver training site near Munich, the i3's bare CFRP body structure looks to me like a decent approximation of the future. This isn't quite the full carbon machine we've been waiting for - the powertrain sits on an aluminium rolling chassis containing some gorgeously complicated castings. But the whole thing is beautifully engineered.
full technical document released by BMW yesterday, comment on the aspects that caught my eye under the skin and tell you what it's like to drive on the smoothest section of asphalt in northern Europe. For 10 minutes.
Hurry up and weight
The DIN unladen weight of the i3 is 1,195kg. You can view this either as a triumph in the knowledge that a Nissan Leaf is 1,520kg, or a shame that something so physically small should need to breach a ton. The batteries sit under the floor, the motor is at the rear, as is the range-extending two-cylinder motor, should you opt for it. This engine is not connected to the drivetrain, it is merely used to provide energy for the batteries.
Weight distribution is a perfect 50/50 for the pure EV version, a little arse-heavy for the range-extender. Power output is rated at 170hp and torque is 184lb ft. BMW claims 0-62mph in 7.2 seconds and a little over 90mph flat out. The motor spins at up to 11,400rpm. Range in normal driving mode is somewhere between 80 and 100 miles. Using Eco-Pro adds another 12 miles, and the same again if you use Eco-Pro+. The range extender is not available at launch, but the nine-litre fuel tank allows the 650cc, 34hp motor to increase range to around 180 miles.
In cutaway form, the first observation is simple: this car must cost serious money to build. Those ally extrusions, the magnesium alloy hanger for the dashboard, the carbon - which is cooked in the US and then shipped back to Europe, the rather lovely aluminium lower suspension arms - all of it yells euros. The tyres are weeny, low-friction Bridgestones just 155 in section and 19 inches in diameter.
BMW will not release pictures of the cabin until 29 July, which is a crying shame because I think it's showroom gold. It re-casts the relationship between driver and controls in the cleverest way I've seen in years. People will sit in this car and want it. You push a chunky rotary control forwards to select Drive and then you roll in near-silence. The gearbox is carried over from the Mini E project, the rest of the powertrain is new.
Handling is sprightly and pretty agile, but I just can't tell you much more than that. Our friend from the chassis department confirmed that urban comfort was a priority over outright handling, and that the Bridgestone-only rubber was designed for minimal friction. The car is set to understeer, with the front still clinging on longer than the skinny footprint would suggest. The steering is a completely new electric system, shared with the new Mini, and is accurate and completely fitting for a car which feels too synthetic from behind the wheel.
As you'll read in the launch materials, BMW has effectively launched a whole EV motoring world on the back of its i brand, much of it linked into a SIM card located in the car which can communicate with either a web browser or a smart phone. Given that BMW took the time to actively monitor the behaviour of motorists using EVs with its Mini E program, you can't fail to be impressed by the rigour of its research.
But there are some fundamental aspects of intended i3 usage that bother me. BMW expects 90 per cent of owners to home charge but in a big cities how many people have off-street parking? It also intends to offer a kind of car-sharing service for those wanting to occasionally do a longer journey - the only trouble here is that the i3 is so damn funky that people will want to show it off to their friends. Having an i3 and not using it all the time is a bit like leaving the family hound at home when you holiday - somehow a bit wrong
And the emissions need some scrutiny too. When is the EU going to standardise some kind of lifetime CO2 measurement? BMW claims that the i3's emissions are zero in full electric mode, but they've actually nearer 80 g/km - that being the cost of generating the power you pull from your plug. BMW has cleverly offset the hugely energy-intensive CFRP process for the bodyshell by using hydro power for its plant in the US, but many of the raw materials come from Japan and the parts are then shipped to Europe. The i3 has emitted a fair quantity of CO2 before it even turns a wheel in silence. It makes me wonder if a Mini D, built, bought and used in the UK might still be a slightly greener choice over a 15-year lifetime. Someone clever should do the maths.
And so I find myself reaching the same conclusion with the i3 as I do everything else I've driven with batteries in the past 12 months. I love the way a new technology is forcing engineers to embrace new materials and thinking - the results are fascinating, but they are always blighted by, for want of a better phrase, the electricity itself. The hideous weight of the batteries, the limited range, the lack of infrastructure - I know this will begin to change, but just imagine an i3 with a 1.0-litre, 150hp motor that weighed 750kg and would do 100mpg. With a range of 600 miles. Now that would be something special.
Specialness is something that pervades all aspects of the i3 though. People will flock to it because the cabin, suicide rear doors and packaging are exceptional. It redefines urban chic. That it is powered by electric motors is almost incidental. I'm still trying to work out if BMW intended it to be that way.
Engine: electric motor with generator mode
Transmission: single speed, fixed
Power (hp): 170
Torque (lb ft): 184
Top speed: 94mph
Weight: 1,195kg (1,270kg with range extender)
Range: c. 100 miles (see text for further detail)
See the full BMW i3 press pack here - it's not shy on the detail mind...