Just four points behind teammate Nico Rosberg, there's a real possibility of Lewis Hamilton claiming his second world championship in 2014. He will surely be spurred on by a fantastic British GP win.
So going off the back of that Silverstone performance, Mercedes asked Twitter to #AskLewis and the result is this video. Of course the questions have been chosen in advance (so there's nothing about Nicole Scherzinger, for example, or Mr Rosberg) but that's not to say it's without interest. Lewis talks about how remote control cars got him into karting, his love for the Macau circuit and why he prefers an early night to wild parties.
We'll let the man himself tell all though, and it's really worth sparing a few minutes to see it. Lewis has never proved universally popular but here he comes across as insightful, engaging and affable. Oh, and Suzi Perry conducts the interview. Watching it now?