Remember that video we posted a couple of weeks back with a suavely dressed bloke spouting-off about the Ferrari 458 Italia? Dany Bahar was his name and, as of October 1st he'll be the new Chief Exec of Group Lotus, replacing Mike Kimberley who retired in July.
Alternatively, instead of seeking a quieter parish, it may be that Bahar is part of a grander scheme to put Lotus back into the limelight with a return to F1. Reports have suggested the Lotus Group could be planning to purchase the BMW Sauber team, in a deal largely funded by the Malaysian government, although it's also deemed possible the factory instead intends to officially back the Litespeed/Team Lotus F1 application being pursued by former Toyota technical chief Mike Gascoyne. Either way, only one slot remains open in the 2010 World Championship.
With a high profile background in global F1 and sports marketing - before Ferrari he was head of Corporate Projects Business for Red Bull, setting up Red Bull Racing and Scuderia Toro Rosso among other things - Bahar sounds just the man to implement such a scheme.
And we can't wait to hear what those plans are!