Speaking at a Frankfurt press conference, he was referring to Porsche's recent absorption by the VW empire - but he could equally have been speaking about the array of new metal on the Porsche stand.
Leading the charge is the latest iteration of the iconic 911 Turbo, which has now been around for 35 years and sold almost 80,00 units according to Macht.
The Panamera also gets its first public outing, and we've got our first chance to drool over two versions of the latest 911 GT3 in 'RS' and 'Cup' guises, as well as the 911 Sport Classic - a limited edition of 250 cars featuring a new double-dome roof and a fixed ducktail spoiler reminiscent of the 1973 Carrera 2.7 RS.
In spite of the high profile corporate shenanigans surrounding the Porsche brand, Macht had a relatively upbeat message about the company's financial status.
Global sales have dropped to 75,200 over the last financial year, down 24 percent, but it's been mainly low-end Boxster/Cayman sales that have been hit - so revenues of 6.6bn Euros show 'only' a 12 percent fall.
With an eye on the future, Porsche also took the wraps of a Cayenne Hybrid SUV - expect a production model in showrooms next year, says Macht.