After teasing us with sketches and studio shots of the new Moke-inspired concept car, Mini has finally revealed it in the metal at the Detroit motor show.
The Beachcomber gets removable doors (including the side-hinged boot hatch and a 'spare tyre' that's actually used for storage.
What's most significant about the concept, however, is not the beach-bum bling or the silly name (and silly tyres).
The production car will get proper doors, a conventional roof-hinged rear hatch, and loses the spare tyre-style extra boot.
The new Crossman is based on an extended version of the Mini Clubman platform, but will be four-wheel drive, courtesy of Mini's new 'ALL4' 4x4 system.
The supermini-sized Crossman SUV (think Vauxhall Corsa on stilts for a size comparison) will cost around £17k when it goes on sale in the autumn.