Gone very quiet

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Discussion

Terminator X

15,204 posts

206 months

Thursday 16th May
quotequote all
classicaholic said:
Google used to be a good search engine but now its just ads - mostly for something you are not looking for and usually not UK based, It takes ages to find anything you really are looking for now, anyone know of a better UK based search engine, I am fed up of google.
Duck duck go. Zero ads.

TX.

classicaholic

1,755 posts

72 months

Thursday 16th May
quotequote all
Terminator X said:
classicaholic said:
Google used to be a good search engine but now its just ads - mostly for something you are not looking for and usually not UK based, It takes ages to find anything you really are looking for now, anyone know of a better UK based search engine, I am fed up of google.
Duck duck go. Zero ads.

TX.
Thanks, that seems good, I also did a few searches with our key words and we came up top instead of irrelevant paid ads.

skwdenyer

16,699 posts

242 months

Thursday 16th May
quotequote all
classicaholic said:
Terminator X said:
classicaholic said:
Google used to be a good search engine but now its just ads - mostly for something you are not looking for and usually not UK based, It takes ages to find anything you really are looking for now, anyone know of a better UK based search engine, I am fed up of google.
Duck duck go. Zero ads.

TX.
Thanks, that seems good, I also did a few searches with our key words and we came up top instead of irrelevant paid ads.
Since DuckDuckGo also sells ads, that may just be because they haven’t sold your keywords yet smile

Personally I find DuckDuckGo’s results rather frustrating and much more prone to being skewed by sites practicing keyword spamming and old fashioned spammy meta tags. But if searching for something niche, I often use multiple search engines to cover the bases.

TownIdiot

257 posts

1 month

Thursday 16th May
quotequote all
I know we are well off topic here

But in respect of SEO you can actually search your own company and not come top.

Most customers just click the first few links, adverts or not, and if you aren't in there competing you are effectively out of the game.

Would love to be told I'm wrong.

Forester1965

1,852 posts

5 months

Thursday 16th May
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People are far thicker than you imagine. They will enter financial details on a site that to someone switched on is obviously not what the thick people think it is. It's very depressing.

Si1295

368 posts

143 months

Friday 17th May
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Dave_V6 said:
Organic is all but dead & you know it


When's the funeral?

ETA: The last thing you want to be doing is using an SEO service on a commission basis, I've heard plenty of stories of it going great for 6-12months til the website is relegated to purgatory with a manual penalty or you're on the rank & rent model which means you'll never own the website. For highly competitive services/products you have to box clever

Edited by Si1295 on Friday 17th May 10:14

Dr Interceptor

7,826 posts

198 months

Friday 17th May
quotequote all
GardeningEcomm said:
Surprise surprise the good weather has boosted our sales by +50%
Demand still well down on this time last year though
Glad it's finally picked up!


sayerbloke

303 posts

218 months

Friday 17th May
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Si1295 said:

]
Sorry, but how do you get that data, please? 🙂. If it’s a long story but you’re still happy to share (and so this post doesn’t go even further off track!) I’m happy to receive response by email!

Si1295

368 posts

143 months

Friday 17th May
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sayerbloke said:
Sorry, but how do you get that data, please? ??. If it’s a long story but you’re still happy to share (and so this post doesn’t go even further off track!) I’m happy to receive response by email!
It depends on the platform you use. That shop is using WooCommerce and RankMath is pulling the traffic source data. I assume you’d be able to do similar (minus attributing it to the order) through GA4 &/or Tag Manager Note: I have no idea how the tracking works or if it passes GDPR. Probably something I should check now I’ve given it a thought

Frimley111R

15,719 posts

236 months

Saturday 18th May
quotequote all
Forester1965 said:
People are far thicker than you imagine. They will enter financial details on a site that to someone switched on is obviously not what the thick people think it is. It's very depressing.
Our company name is very close to that of a big pensions company. Every day people ask us about their pension and many send in all their details and even ID documents! If the internet taught us anything, it's how thick the majority of people can be.

Dave_V6

10,304 posts

207 months

Tuesday 21st May
quotequote all
Si1295 said:
Dave_V6 said:
Organic is all but dead & you know it


When's the funeral?

ETA: The last thing you want to be doing is using an SEO service on a commission basis, I've heard plenty of stories of it going great for 6-12months til the website is relegated to purgatory with a manual penalty or you're on the rank & rent model which means you'll never own the website. For highly competitive services/products you have to box clever
Let's have some context....

Time period on those sales? A day, a week?

C P A W?

"Google Shopping" sales, you don't have ANY paid campaigns running as well?

You don't run Ads at all?



DSLiverpool

14,805 posts

204 months

Tuesday 21st May
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Ah you guys are so complicated smile what happened to selling a related item cheap on Amazon and popping a leaflet / QR code in with it. Not FBS obviously.

(Only half serious but we’re actually doing this at the minute with great results until we get caught)


a311

5,837 posts

179 months

Tuesday 21st May
quotequote all
ninepoint2 said:
a311 said:
The latest round of TSB closures included my local branch. Problem is there are only two building societies left the next closest TSB is a 50 min round trip away.

Still need to make cash deposits but more so get cash for a float for the till. Going to have to look at what alternatives are available and ask around.

In the last 4 years We've had a Natwest, HSBC, and recently Halifax beaches close all nice old Georgian buildings. One became a weed farm, one a bar. Go back a decade and there's another 3 that have closed.
I can't remember the last time I used cash, here or abroad, is your business based on a demographic that are wary of electronic transactions?, if not why don't you opt to just take card payments, lots are doing that now IME. I guess there are costs to that, but dealng with all the implications of cash every day must mean these costs make life much more bearable?
Buisness is a pub/bar I'd say we're about 30:70 cash to card at the minute.

I'd quite happily go full card payment as it would be easier to pass some on the transaction fees to customers. As it stands we're paying anywhere between 6 and 10k per annum on card fees.

Went to a bar in Edinburgh recently first drinking establishment that I've came across that was strictly card only.

Si1295

368 posts

143 months

Wednesday 22nd May
quotequote all
Dave_V6 said:
Let's have some context....

Time period on those sales? A day, a week?

C P A W?

"Google Shopping" sales, you don't have ANY paid campaigns running as well?

You don't run Ads at all?
Those sales were within a 16 hour time period and I'll admit I cherry picked a run which had no "direct" source. CPAW is the verification checks when a customer pays by card, blank means it's a PayPal transaction.

No ads, no links built or bought, no paid campaigns, just Google Shopping through the free option. 2 orders contained items which can only be bought through that site (spare products for something else the company sells) and the £550 order is drop shipped (not super saturated, but there's more than enough people selling them online).

My view on it all is that sales/leads are water. You can turn the tap on (PPC), cart it from a local well (email campaigns) or dig for a water source (SEO) and, with the st show that side of the business is currently, there's more than enough coming from the water source I dug a couple of years ago biglaugh If I was dying of thirst I'd have no issue with turning the tap on.

To add a tip to the thread, I've had good results for category pages from putting a price in the meta title e.g. Mowers from £299 - [Website Name] to use one of the thread users as an example. A rough guesstimate is 20% of sales is for the cheapest option.

Edited by Si1295 on Wednesday 22 May 06:21


Edited by Si1295 on Wednesday 22 May 06:22


Edited by Si1295 on Wednesday 22 May 06:23

Mr Whippy

29,120 posts

243 months

Wednesday 22nd May
quotequote all
monkfish1 said:
GardeningEcomm said:
I'm curious to know where ecommerce will end up?
I think the power that Google/Meta/Amazon have over the market is quite frightening.
Unsurprisingly they seem happy to ratchet up the costs.
Something i ponder often.

I dont have any answers, but they cant keep taking more and more indefintely.
I do use Amazon for convenience, but only buy from Amazon if I can help it.

Or a few genuinely good resellers like Military 1st (sell Klean Kanteen stuff, pretty sure I went direct last time though)

Meta, how? Do people genuinely go on Facebook and click adverts to buy stuff?

Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.


All this ‘power’ is a few regulatory moves away from being nerfed.
Or if these tech giants get all aggressive over protecting walled gardens… ie, Google/meta/amazon/Microsoft/apple are all arguably increasingly advert businesses… that regulations will subdue their ability to do what they have been doing which is pretty terrible subversive spying/profiling of unaware internet users.

TownIdiot

257 posts

1 month

Wednesday 22nd May
quotequote all
Mr Whippy said:
Meta, how? Do people genuinely go on Facebook and click adverts to buy stuff?

Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.

Definitely yes and yes to these two

In massive numbers

Dave_V6

10,304 posts

207 months

Wednesday 22nd May
quotequote all
Si1295 said:
Those sales were within a 16 hour time period and I'll admit I cherry picked a run which had no "direct" source. CPAW is the verification checks when a customer pays by card, blank means it's a PayPal transaction.

No ads, no links built or bought, no paid campaigns, just Google Shopping through the free option. 2 orders contained items which can only be bought through that site (spare products for something else the company sells) and the £550 order is drop shipped (not super saturated, but there's more than enough people selling them online).

My view on it all is that sales/leads are water. You can turn the tap on (PPC), cart it from a local well (email campaigns) or dig for a water source (SEO) and, with the st show that side of the business is currently, there's more than enough coming from the water source I dug a couple of years ago biglaugh If I was dying of thirst I'd have no issue with turning the tap on.

To add a tip to the thread, I've had good results for category pages from putting a price in the meta title e.g. Mowers from £299 - [Website Name] to use one of the thread users as an example. A rough guesstimate is 20% of sales is for the cheapest option.
Thanks for the honest reply.

skwdenyer

16,699 posts

242 months

Wednesday 22nd May
quotequote all
Mr Whippy said:
I do use Amazon for convenience, but only buy from Amazon if I can help it.

Or a few genuinely good resellers like Military 1st (sell Klean Kanteen stuff, pretty sure I went direct last time though)

Meta, how? Do people genuinely go on Facebook and click adverts to buy stuff?

Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.


All this ‘power’ is a few regulatory moves away from being nerfed.
Or if these tech giants get all aggressive over protecting walled gardens… ie, Google/meta/amazon/Microsoft/apple are all arguably increasingly advert businesses… that regulations will subdue their ability to do what they have been doing which is pretty terrible subversive spying/profiling of unaware internet users.
Google - sponsored links = paid ads. Usually the top few results. Yes a lot of people click on them.

Yes, people click on FB ads. Ad blockers don’t filter those out if you use the FB app (one of the many reasons FB want you to use the app).

Re the big players, the expected price of a whole class of services is now free, from search engines to software. Those things are paid for, of course, by ads. Some people *are* willing to pay to remove the ads - see Netflix, Youtube Premium, etc - which is tantamount to acknowledging there has to be a cost somewhere for the service.

Dave_V6

10,304 posts

207 months

Wednesday 22nd May
quotequote all
TownIdiot said:
Mr Whippy said:
Meta, how? Do people genuinely go on Facebook and click adverts to buy stuff?

Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.

Definitely yes and yes to these two

In massive numbers
Sadly, as above, YES & YES!

You only have to look at Google's profits each quarter.

As for regulation, not a chance.

Google will win the DOJ case, too many people in power either have shares or have family who work in these places.

Not corrupt.......much.

Forester1965

1,852 posts

5 months

Wednesday 22nd May
quotequote all
Here's an example of consumer behaviour on Google.

In the financial advice world, someone rings their pension company and asks for some advice. The pension company say they can't give advice and you need a financial adviser. They say they can't recommend a specific adviser but if the person goes on the internet and looks on Unbiased.co.uk they can find one (Unbiased is a directory for finding IFAs).

The person goes on to Google, types in 'Unbiased co uk' (try it), and the top result will almost certainly* (*not always) be a lead generator (not Unbiased, though they do advertise and they appear top on organic). People a happily click on the advert, enter their details and off they go, none the wiser they've never visited the place the pension company told them to go.