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1971 Silver Mercedes-Benz 350SL

Warwickshire , United Kingdom


A fully electric Mercedes-Benz R107 SL by SLSHOP

The worlds first fully electric Mercedes-Benz R107 SL
From a distance, the styling remains sublime. Those distinctive lines, that iconic shape, the way the light dances on the chrome. It’s unmistakably a classic Benz.
Look closer and there’s quality in the detail. Every crease, every curve, every panel and every join is set exactly as Mercedes-Benz intended. The finish, the material, the craftsman’s touch… It’s undeniably an SLSHOP classic Benz.
Pull the chrome door handle, sidle yourself across the leather and find a comfortable position, reach for the luxurious padded door pull… wait for the reassuring thud as one of Stuttgart’s all time greats envelops you in a luxurious cocoon. Strap yourself in, focus on the horizon and turn the key…
Nothing… Observe the silence and depart in electrified opulence.
Welcome to SportLine Zero. A modern take on a classic look.
What began as our dream can now be your reality – the order books are open. Even before the ink dried on our electric car brochure we began seeing enquiries from around the world, interested parties who had caught wind of the SportLine Zero project and wanted to be involved.
Electric Vehicles have now moved out of the shadows and firmly into the limelight, and as daily drivers, they are certainly here to stay. Many capital cities around the world are now increasing the restrictions on emissions, so why let that impact your classic car enjoyment?
At the time of writing there are 21 towns with low emissions zones, including London and Edinburgh. Worldwide the trend is increasing, with European cities embracing clean air zones and pushing petrol heads out of key cities. We don’t believe this should be the end of classic car enjoyment in these places, we believe it presents an opportunity to make the ultimate statement of style, sophistication and forward thinking.
As with our SportLine collaborations, a SportLine Zero project is a joint undertaking between SLSHOP and yourself. This is not an off the shelf product, this is a custom build, finished to your specification. Everything can be set to your exact requirements, from the finish of the cabin, to the paint and chrome, down to the way the car handles and accelerates. Choose from a range of standard SL or SportLine touches, the finest materials and set your own palette when it comes to colour.
It doesn’t just have to be an R107, either.
Picture the delicate lines of Paul Bracq’s Pagoda drifting silently along the lawn at your local Rotary Club show, electric motor humming along giving an air of dignity while packing more acceleration than even the 280SL ever managed.
Or the sweeping, curvaceous lines of that 1950s fashion icon, the 190SL. A timeless shape that’s stylistically future proof, freed from the shackles of its ancient four-cylinder engine and instead using electric power to bring beauty to the world?
We have the expertise and the know how to build your dream classic electric Mercedes-Benz, whether that’s an R107, a W113 Pagoda, a W121 190SL or something else. We have donor cars ready and waiting, the only limit is your imagination…
Should it be Nautic Blue, Classic White, Impala Brown or Icon Gold? Will you follow our lead on the subdued acceleration or would you like to be a bearer of traffic light surprises?
Whatever path you choose for your electric SL, we are excited to start working on your very own SportLine Zero.


  • TypeAuto


  • TypeElectric


  • Doors2
  • ColourSilver
  • Body typeConvertible

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The SL Shop

The SL Shop, Warwickshire , United Kingdom

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