RE: Ferrari Has A Record Year
Wednesday 13th February 2008
Ferrari has announced record end-of-year results for 2007, thanks in part to strong sales of the F430 and 599GTB Fiorano.
Ferrari Has A Record Year
Strong sales mean bumper profits for Ferrari
The firm's board of directors, chaired by Luca di Montezemolo, met yesterday to review the balance sheet for the financial year ended 31st December 2007.
Ferrari sales have been up in most regions and in Britain they increased by 8.2 per cent.
The company’s turnover increased from £1,076million in 2006 to £1,240million last year – a jump of 15.3 per cent.
Ferrari said the results were ‘unprecedented even in our long and successful history’.
Trading profit of £197million represented a 45.4 per cent increase on the previous year’s figure.
A total of 6,465 road cars (i.e. non-track use cars) were delivered, an increase of 14 per cent on 2006.
The company said in a statement: ‘We have been receiving very positive signals from all of our markets too. In fact, we recorded unprecedented levels of growth in the emerging markets.
‘Sales to the Asia-Pacific region rose by 47.2% on last year’s figure while the Middle East was up by 32.3%. ‘
'The trend was positive too, however, on more traditional markets such as the United States (+7.7%), Great Britain (+8.2%) and Germany (+5.9%).’
The company allocated a total of £222million for ‘investments and research and development’ that didn’t include Formula 1.
Discussion
Twincam16 said:
zaktoo said:
Twincam16 said:
Sellouts...
Yeah, that huge, lumbering, ugly, inefficient, pointless SUV thing they made just to part money from their customers was cynical and completely out of keeping with their racing traditions, wasn't it? Oh, wait....
williamp said:
What they done mention in the press release is the amoung of crap they sell to the masses: caps? T-shirts? Ferrari laptops? It all helps with the profit. I wonder if their cars are actually that profitable.
I don't understand why they do that. Spend decades building up an exclusive brand, and then do a Burberry and risk pissing it all away.Surely "only cars and flags" would be a better long term strategy.
John
williamp said:
What they done mention in the press release is the amoung of crap they sell to the masses: caps? T-shirts? Ferrari laptops? It all helps with the profit. I wonder if their cars are actually that profitable.
This is what irks me a bit. For some reason nowadays, products can be exquisitely made and unimaginably expensive without being the slightest bit exclusive at all.williamp said:
What they done mention in the press release is the amoung of crap they sell to the masses: caps? T-shirts? Ferrari laptops? It all helps with the profit. I wonder if their cars are actually that profitable.
You bet they are. When there are mobs of people lining up with cash in hand ready to buy, and they don't have enough cars to meet demand, you can be absolutely positive that they are not trying to price their cars to just break even. Even the new front-engined, V8 Ferrari is already said to be priced above the F430 when it comes out, contrary to the rumor that it was going to be an entry-level model. Ferrari CEO, Luca di Montezzemolo, already stated that there's no such thing as an entry-level Ferrari and that an entry-level Ferrari is a used Ferrari.Miguel
DucatiGary said:
Mannginger said:
You laugh but I'm sure I heard plans being whispered about a Ferrari SUV.
i heard the same thing.http://www.autoexpress.co.uk/news/autoexpressnews/...
Just imagine a bright red Cayenne........bet that's put you right off your lunch.
Racefan_uk said:
chrisbr68 said:
Dont forget the £50 million they were probably given by McLaren - should bump it up a nice but 
Apart from the fact that the 50 million went to the FIA, not Ferrari.Mannginger said:
You laugh but I'm sure I heard plans being whispered about a Ferrari SUV. Now that really would be a mistake (Other than I'm sure that financially it'll be a complete success as loads of people queue up to buy into the brand.)
Perhaps I missed how that would be a mistake then...unless my definition of 'business' and yours differ?PhantomPH said:
Mannginger said:
You laugh but I'm sure I heard plans being whispered about a Ferrari SUV. Now that really would be a mistake (Other than I'm sure that financially it'll be a complete success as loads of people queue up to buy into the brand.)
Perhaps I missed how that would be a mistake then...unless my definition of 'business' and yours differ?Perhaps they will be giving away free bottles of orange tan with every SUV?
FourWheelDrift said:
PhantomPH said:
Mannginger said:
You laugh but I'm sure I heard plans being whispered about a Ferrari SUV. Now that really would be a mistake (Other than I'm sure that financially it'll be a complete success as loads of people queue up to buy into the brand.)
Perhaps I missed how that would be a mistake then...unless my definition of 'business' and yours differ?Perhaps they will be giving away free bottles of orange tan with every SUV?
IMHO the 'heritage' ship sailed a looooong time ago. It's a business, plain and simple. I hope they make the SUV...and I hope it's bloody successful - that way Ferrari have increased coffers for development of the next generation of supercars.
Anyone who thinks otherwise, is deluded...and I hope not in charge of a company of their own!!!
P~
rillychilly said:
If ferrari make an SUV and the day comes when I could actually afford a ferrari (NOT an SUV), I will make a point of not buying a ferrari. For goodness sake, have some respect for your heritage, the fact that they have already even considered it is an abomination....
Yeeeeees, because an SUV is what has damaged the heritage....
etc....
Edited by PhantomPH on Wednesday 13th February 12:29
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