RE: First ever standalone AMG showroom opens in China
Tuesday 24th April 2012
Mercedes has opened its first-ever AMG showroom in Beijing - in a luxury shopping centre.
First ever standalone AMG showroom opens in China
Mercedes picks Beijing to push its AMG arm as a more separate brand
But what's so different about this store from the 195 other AMG dealers in 18 countries across the globe? Well, the key is that it's the first standalone AMG store, the 370sq metres of AMG space not attached in any way to the 'normal' Merc Franchise.
To mark the opening of the store, the new G63 super-SUV made its debut there and, aside from using it for similar product launches, the idea behind the AMG centre is to offer a showroom where potential customers can learn about AMG's products, its Driving Academy and its motorsports programmes.
That Mercedes should choose China to launch its new AMG branding offensive is surely proof, if you ever needed it, that China is now the place where car manufacturers think they shift the most high-end product.
Discussion
Cupramax said:
PILCH 23 said:
I hate reading all of this cr@p about China.
Chinas greed for high end product is what may well save the UK's specialist manufacturers and get our economy going...You have to wonder why he opened the thread to read it, if he hates it so much....
Justices said:
Oh dear.. We've had our own standalone AMG showroom in Hong Kong for a while now. Next door to the McLaren and Rolls dealer.
Does that not have the same address as the Mercedes-Benz Excellence Center, though?I'm sure as an HK resident you're better-placed to know than me, but that story came from a Mercedes source originally, and I think the point they're trying to make is that the Beijing one is nowhere near a Merc dealer. Or maybe I'm completely misreading the situation...
BMW have already done this with ///M in Singapore
http://www.bmwblog.com/2011/09/26/world%E2%80%99s-...
http://www.bmwblog.com/2011/09/26/world%E2%80%99s-...
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