New TVR confirmed
Discussion
A V8 powered cossie engine in a lightweight composite construction..Rear wheel drive..470bhp..F1 techs...And a competitive price tag...f
king mental...Hats off to Mr.E.....
Oh and i also love the fact that TVR DNA is still in there which means it will scare the st out of old folk...Make children cry and pitbulls whimper like puppies...
king mental...Hats off to Mr.E.....Oh and i also love the fact that TVR DNA is still in there which means it will scare the s
t out of old folk...Make children cry and pitbulls whimper like puppies...
Definitely good for us TVR older model custodians too 
Les Edgar is building credibility back into the brand, on top of selecting Gordon Murray & Cosworth for the design of the new car he's already invested a healthy slice of money in the newly formed TVR Parts business.
Edgar is very clear TVR Parts has been specifically created to support what are being refereed to as the heritage models, there's nothing new with this approach as ultimately it makes very good business sense.
Porsche, Aston Martin & Mercedes Benz have for a long time all understood the value in their brand heritage and how it can support the marketing, sales & resale values of their new products.
Its no secret that all these companies have powerful brand development engine rooms that are actively involved in positively influencing the stratospheric rise in the values of their heritage models.
Just look at whats happened to 911 values in the last few years, it's not a supply & demand thing either as Porsche produced these cars in pretty big numbers. A significant influencer that secretly lives behind it all is a lot of hard work from the powerful Porsche branding department.
All the above car producers do it because it makes very good business sense to build on their brand heritage, its well accepted the results of building any brand is to add value to the next product for very little investment.
Put simply creating a strong brand adds pure margin.
In the case of TVR... get ready to see the heritage models surge in value when the new car is finally launched
Les Edgar is building credibility back into the brand, on top of selecting Gordon Murray & Cosworth for the design of the new car he's already invested a healthy slice of money in the newly formed TVR Parts business.
Edgar is very clear TVR Parts has been specifically created to support what are being refereed to as the heritage models, there's nothing new with this approach as ultimately it makes very good business sense.
Porsche, Aston Martin & Mercedes Benz have for a long time all understood the value in their brand heritage and how it can support the marketing, sales & resale values of their new products.
Its no secret that all these companies have powerful brand development engine rooms that are actively involved in positively influencing the stratospheric rise in the values of their heritage models.
Just look at whats happened to 911 values in the last few years, it's not a supply & demand thing either as Porsche produced these cars in pretty big numbers. A significant influencer that secretly lives behind it all is a lot of hard work from the powerful Porsche branding department.
All the above car producers do it because it makes very good business sense to build on their brand heritage, its well accepted the results of building any brand is to add value to the next product for very little investment.
Put simply creating a strong brand adds pure margin.
In the case of TVR... get ready to see the heritage models surge in value when the new car is finally launched
To survive TVR needs to start all over again. Most car enthusiasts have never heard of TVR. In Europe they are rarely seen on the roads. In the UK it's another story. Car peeps know their history. On the Continent ... not so.
To get a piece of the market dropping a new TVR there isn't enough. The TVR brand is just a 3 letter name with a strange history.
Better try starting up with an angry MX5 which is a Boxter rival. Then make money and get a serious position in the market and grow. It's not 2004 anymore. Eleven years ago!
This story smells like another empty episode in the ongoing TVR saga. But then: crossing fingers this might actually lift off.
To get a piece of the market dropping a new TVR there isn't enough. The TVR brand is just a 3 letter name with a strange history.
Better try starting up with an angry MX5 which is a Boxter rival. Then make money and get a serious position in the market and grow. It's not 2004 anymore. Eleven years ago!
This story smells like another empty episode in the ongoing TVR saga. But then: crossing fingers this might actually lift off.
dinkel said:
To survive TVR needs to start all over again. Most car enthusiasts have never heard of TVR. In Europe they are rarely seen on the roads. In the UK it's another story. Car peeps know their history. On the Continent ... not so.
To get a piece of the market dropping a new TVR there isn't enough. The TVR brand is just a 3 letter name with a strange history.
Better try starting up with an angry MX5 which is a Boxter rival. Then make money and get a serious position in the market and grow. It's not 2004 anymore. Eleven years ago!
This story smells like another empty episode in the ongoing TVR saga. But then: crossing fingers this might actually lift off.
I think that linking Murray and Cosworth to the brand are key in both allying fears of the past models and also adding new brand kudos. Journos will not be in a hurry to rubbish a product linked to Murray or an engine fettled by the legendary Cosworth. To get a piece of the market dropping a new TVR there isn't enough. The TVR brand is just a 3 letter name with a strange history.
Better try starting up with an angry MX5 which is a Boxter rival. Then make money and get a serious position in the market and grow. It's not 2004 anymore. Eleven years ago!
This story smells like another empty episode in the ongoing TVR saga. But then: crossing fingers this might actually lift off.
I don't subscribe to the 'it needs to be cheap' view as I think investing huge sums to build a product to target the lower end of the market is commercial suicide. If they can find the sweet spot of delivering a product within the current prestige sports car range (£50-£100k) and nip in the bud the b
hing that UK car journos would have been salivating to deliver then they can succeed. I think we all know that it's going to be incredibly hard but these two titanic names will generate lots of positive media coverage, silence those who want to slag it off and also attract the kind of people who have c£80k to spend on a toy. There are plenty but they want to also buy kudos and cache with their toy and not forever have people ask if they are kit cars or look down their noses because of how they are built etc.
I echo most of the views made here already.
One quick point to make is that I think Smolenksi did the very best he could, and possibly better than others could have. People forget there was a recession to contend with and things were quite dire when he took control.
Moving on, I think Les and his team need a smart (and production-cost effective) modular chassis which can underpin at least 3 different composite body-shells.
They need a £30-40k 'back to basics' roadster to blow Ginetta and Lotus out of the water. I'd see this as their car to attract younger owners, track day enthusiasts, Chimaera drivers of old etc. Little in the way of creature comforts, just a well-handling, rwd sports car with an entry level of tune to their V8 proposition.
The second would be their cash cow - a £60-70k rival which builds on where the Sagaris left off. Mental, at least 400bhp, well equipped enough to tempt the odd 'daily driver' away from F-Types, GTRs, Turbos etc.
Finally, a 'halo' car like the Typhoon - top level of tune to the engine, as insane styling as you can get, the best quality interior and very limited numbers. There's surely a few affluent TVR fans who would drop circa £100k for something that special... but probably not more than 50 a year or so!
2p
One quick point to make is that I think Smolenksi did the very best he could, and possibly better than others could have. People forget there was a recession to contend with and things were quite dire when he took control.
Moving on, I think Les and his team need a smart (and production-cost effective) modular chassis which can underpin at least 3 different composite body-shells.
They need a £30-40k 'back to basics' roadster to blow Ginetta and Lotus out of the water. I'd see this as their car to attract younger owners, track day enthusiasts, Chimaera drivers of old etc. Little in the way of creature comforts, just a well-handling, rwd sports car with an entry level of tune to their V8 proposition.
The second would be their cash cow - a £60-70k rival which builds on where the Sagaris left off. Mental, at least 400bhp, well equipped enough to tempt the odd 'daily driver' away from F-Types, GTRs, Turbos etc.
Finally, a 'halo' car like the Typhoon - top level of tune to the engine, as insane styling as you can get, the best quality interior and very limited numbers. There's surely a few affluent TVR fans who would drop circa £100k for something that special... but probably not more than 50 a year or so!
2p
The 1000-1500 cars per year quoted in the ph article is too much imo. They'll have great success with new money if they keep it exusive.
A british contender (in relation to price) to the Nissan gtr (as mentioned above) would be amazing. If they go into a scrap with the F type and Astons I think they'll get a bloody nose.
If Caterham/Noble/Lotus can make it work theres no reason tvr can't.
A british contender (in relation to price) to the Nissan gtr (as mentioned above) would be amazing. If they go into a scrap with the F type and Astons I think they'll get a bloody nose.
If Caterham/Noble/Lotus can make it work theres no reason tvr can't.
AOK said:
They need a £30-40k 'back to basics' roadster to blow Ginetta and Lotus out of the water. I'd see this as their car to attract younger owners, track day enthusiasts, Chimaera drivers of old etc. Little in the way of creature comforts, just a well-handling, rwd sports car with an entry level of tune to their V8 proposition.
The second would be their cash cow - a £60-70k rival which builds on where the Sagaris left off. Mental, at least 400bhp, well equipped enough to tempt the odd 'daily driver' away from F-Types, GTRs, Turbos etc.
However, both Ginetta 'road cars' (G40 / G60) touch these two price points. Can't see why LE would rebuild a brand to take on one he already has unless he thinks that isn't a problem and potential buyers will always pick the TVR brand over Ginetta or he's quitting road cars to focus on the racing side. All good stuff though.The second would be their cash cow - a £60-70k rival which builds on where the Sagaris left off. Mental, at least 400bhp, well equipped enough to tempt the odd 'daily driver' away from F-Types, GTRs, Turbos etc.
Gassing Station | General TVR Stuff & Gossip | Top of Page | What's New | My Stuff