Instantly recognisable logos...

[Puggit]

wiggy001 said:

[quote=moanthebairns
hahaha I never noticed it was a face!!! Thanks for that!

OOh yeah, so it is!

That's poor work - I'd never noticed either.

Bad logo!

[Eric Mc]

I would argue that the current British Airways logo is anything but iconic. It's "recognisable" in the sense that people can read it and understand what it says but as a logo it is not yet rooted in people's consciousnesses.

BA has had three basic colour schemes since it came into being in 1974 - all of them reminiscent of each other but all a bit different (I'm not including the dopey "ethnic" tail fin logos that were a PR disaster in 1997).

This is the original scheme used between 1974 to 1984




This is the scheme used between 1984 and 1997



This is the current scheme which I think is quite attractive and harks back to the original one.



If you look closely at the original picture you will see the "Speedbird" logo just behind the cockpit windows. This to me always was THE iconic British airline image. It had been the logo of Imperial Airways from 1924 to 1940 and then BOAC from 1940 to 1974. It was decided to incorporate it in the first BA scheme on the formation of the new airline. Unfortunately, it was dropped with the revised scheme of 1984 being replaced by the red line on the fuselage which BA referred to as the "Speed Wing".
The current "tick" banner is supposed to be reminiscent of the original Speedbird and is referred to within BA as the Speed Mark.

So, for me, the iconic image/logo is

[simonrockman]

jesta1865 said:

simonrockman said:

Designed by a student for a small one-off fee (something like $100), although was later paid something substantial for it.

i was led to beleive that it was based on the graph sports people can see to see their performance follow as they start to train or something.

I think that story was made up after the fact. I used to know the head of marketing for Nike.

My favourite story was the film The Knights Tale, the armourer put a Nike tick on the armour she made and said "It's in case another knight recognises my work and wants to buy it". The founder of Nike is Phil Knight. He bought the armour from the movie but the logo and the line were not product placed.

[Sim89]

[Eric Mc]

Sim89 said:

That's so recognisable you're going to have to explain what it represents.

[Sim89]

Eric Mc said:

Sim89 said:

That's so recognisable you're going to have to explain what it represents.

The "Jumpman" logo is used by Nike to promote its Michael Jordan-related merchandise, including the famous and successful Air Jordan brand of basketball shoes.

http://en.wikipedia.org/wiki/Jumpman_(logo)

[Rebuker]

The biggest business so far in this list.

[Rebuker]

Though not quite as good at business as this:



and probably not as feared as this:



There, that's all of them offended

[Glassman]

[Promised Land]

[Glassman]

[RDM]

Glassman said:

Instantly recognisable.........sorry...haven't got a clue.

[Puff Puff]

A logo has no writing, like this:

[Ari]

Ok so it has the brand name, but I guaruntee everyone will know what the product they make is.

Rolex along with a few others (Coca Cola, Ferrari etc) are reckoned to have close to 100% brand awareness. Ie, ask anyone what Coca Cola is and thay'll know it's a drink.

Edited by Ari on Sunday 31st August 11:50

[motco]

I always wondered about the wisdom of using a finger-down-the-throat logo for a restaurant chain!

[Glassman]

[drivin_me_nuts]

... and perhaps the return of this one in a few years ..

[Funk]

Edited by Funk on Sunday 31st August 12:03

[Parrot of Doom]

[DrTre]

Dibble said:

Love the idea that the Nazis were into brand awareness.

Adolf: Right ve need somezing zat says who ve are und vot ve are about
Himmler: Vot about zis leetle picture of a doggie? It says ve are friendly und loyal
Hess: Nein, nein. Zat is too twee. Ve need somezing strong, somezing powerful. Somezing like zis picture of a mountain.
Adolf: Not bad Rudi, not bad...but does it really say corporate identity? Besides which ze Green Party <spit> already have ze Alps on their logo....I quite like zis obscure little symbol?
Heinrich: Ooo, zat is good Adie. Sort of says everything and nothing at the same time.
Rudolf: Ja, very enigmatic.
Adolf: Look I even got some merchandise knocked up viz it on, see vot you zink....a little purse, a keyring, a pen, a bumper schticker saying "My other car is a Volkswagen" und a stick on furry animal viz googly eyes. Heh heh, I like ze little furry thing..look at its googly eyes!!