Why do students get discount ?

Why do students get discount ?

Author
Discussion

sparkythecat

Original Poster:

6,858 posts

197 months

Wednesday 24th September 2008
quotequote all
The cinema thread got me thinking, why do retailers and service providers offer discounts to students?
What's the motivation for the businesses involved?

Vixpy1

42,352 posts

206 months

Wednesday 24th September 2008
quotequote all
Because they are poor. ahem

matc

4,664 posts

149 months

Wednesday 24th September 2008
quotequote all
Because they have no money and loads of spare time.....

BJG1

5,431 posts

154 months

Wednesday 24th September 2008
quotequote all
sparkythecat said:
The cinema thread got me thinking, why do retailers and service providers offer discounts to students?
What's the motivation for the businesses involved?
To encourage them to buy things?

D-Angle

4,368 posts

184 months

Wednesday 24th September 2008
quotequote all
Quick and simple way of directly targeting the youth market, I would have thought.
Advertisement

bobthemonkey

3,553 posts

158 months

Wednesday 24th September 2008
quotequote all
I guess the marketing reason is to build brand loyalty at an early age.

Vixpy1

42,352 posts

206 months

Wednesday 24th September 2008
quotequote all
bobthemonkey said:
I guess the marketing reason is to build brand loyalty at an early age.
and yet i never got a discount on Readers wives when i was at school scratchchin

welshbikerduck

1,448 posts

131 months

Wednesday 24th September 2008
quotequote all
Vixpy1 said:
bobthemonkey said:
I guess the marketing reason is to build brand loyalty at an early age.
and yet i never got a discount on Readers wives when i was at school scratchchin
hehe

tomTVR

6,909 posts

183 months

Wednesday 24th September 2008
quotequote all
Same reason as giving OAP's and doleys discounts, i.e. they shouldnt, they havent earnt it.

BJG1

5,431 posts

154 months

Wednesday 24th September 2008
quotequote all
tomTVR said:
Same reason as giving OAP's and doleys discounts, i.e. they shouldnt, they havent earnt it.
It's got nothing to do with earning it, it isn't subsidised, it is a business decision.

tomTVR

6,909 posts

183 months

Wednesday 24th September 2008
quotequote all
BJG1 said:
tomTVR said:
Same reason as giving OAP's and doleys discounts, i.e. they shouldnt, they havent earnt it.
It's got nothing to do with earning it, it isn't subsidised, it is a business decision.
Transport is isnt it? Free buses for OAP's must be surely.

fido

13,955 posts

197 months

Wednesday 24th September 2008
quotequote all
It's called Price Discrimination in Economics .. you're targetting a market which otherwise wouldn't be contributing to your profits. The marketing reason is a valid one for products like bank accounts etc. but not for supermarkets or cinemas. Vixpy, do you have a student discount scheme? wink

PurelyRetro

7,211 posts

146 months

Wednesday 24th September 2008
quotequote all
matc said:
Because they have no money and loads of spare time.....
He's right you know.

bobthemonkey

3,553 posts

158 months

Wednesday 24th September 2008
quotequote all
As a student myself, the discounts are pretty pitiful in all honesty. I guess I may save £20 over a year with them, mostly on stationary from Ryman's.

Some of the larger student discounts are actually the result of specific agreements between Government or institutions and their suppliers. This is how the massive discounts available to students on software come about. For example, you can get MS Office and Vista Ultimate for £100.

bobthemonkey

3,553 posts

158 months

Wednesday 24th September 2008
quotequote all
Vixpy1 said:
bobthemonkey said:
I guess the marketing reason is to build brand loyalty at an early age.
and yet i never got a discount on Readers wives when i was at school scratchchin
Wrong school then. All we got offered was Alter-boys weekly, and the staff always took that. Odd really.

sstein

6,237 posts

196 months

Wednesday 24th September 2008
quotequote all
I got a student discount on a pair of shoes without being a student. Don't know why, I think I was just bored in the shop and asked can I have a student discount while I was paying, the cashier just took off 10% without question...

paperbag Saved a tenner.

When I was at uni I never used the student discount at all either...

-

Stuart

Edited by sstein on Wednesday 24th September 23:36

BJG1

5,431 posts

154 months

Wednesday 24th September 2008
quotequote all
tomTVR said:
BJG1 said:
tomTVR said:
Same reason as giving OAP's and doleys discounts, i.e. they shouldnt, they havent earnt it.
It's got nothing to do with earning it, it isn't subsidised, it is a business decision.
Transport is isnt it? Free buses for OAP's must be surely.
Is for OAPs, don't think studnet rail cards are subsidised.

Polarbert

17,826 posts

173 months

Thursday 25th September 2008
quotequote all
I think I've mostly used student discount at the cinema. Makes quite a big saving.


The most daft is this NUS extra bks they brought out. It cost a tenner and allowed you to get discount at places that wouldn't offer it unless you got this card.

PC World is one.

But anyway, I only generally use student discount at HMV, but since I've recently boycotted them I won't be using it anytime soon.

robwales

1,424 posts

152 months

Thursday 25th September 2008
quotequote all
If something is discounted by a small amount, they might buy it when they otherwise would not, because it's a "good" deal, regardless of why they need it.
This one applies to everyone I guess.

Getting them while they're young.
Cheap bus passes for students makes them less likely to buy a car and learn to drive, so they will be full fee paying adults in a few years.

Also in a cinema for example, filling the empty seats with students at 25% off a ticket is better than having them empty.