New F1 logo.....

[Doink]

.....is on it's way

Oh dear!

[cuprabob]

I like the current logo. Thought it was rather clever

[_Leg_]

[The Moose]

Fingers crossed they don't go for the middle one!

[Steamer]

Having a little shuffle of the deck-chairs then

As said above - nothing wrong with the current one and it’s far better than these offerings.

...sky however could do with updating their F1 title music... just a thought.

[RosscoPCole]

Personally I think that the current logo is an excellent design. It is simple but clever how the F & 1 are combined. Why change one of the few thing in F1 that actually works?

[StevieBee]

I quite like the current one and is recognised within the design community as an example of good brand ID.

But it has been around for a long while now and could perhaps do with a re-fresh.

[anonymous-user]

What about this one??

[2 sMoKiN bArReLs]

cuprabob said:

I like the current logo. Thought it was rather clever

Too clever!

Along with millions of others I'd never noticed the 1 was the white bit in the middle. (....and now I can't stop seeing it )

[amgmcqueen]

At least they're getting their priorities right!

[RosscoPCole]

2 sMoKiN bArReLs said:

Too clever!

Along with millions of others I'd never noticed the 1 was the white bit in the middle. (....and now I can't stop seeing it )

Have you spotted the arrow in the Fed Ex logo or the bear in the Toblerone logo?

[2 sMoKiN bArReLs]

RosscoPCole said:

2 sMoKiN bArReLs said:

Too clever!

Along with millions of others I'd never noticed the 1 was the white bit in the middle. (....and now I can't stop seeing it )

Have you spotted the arrow in the Fed Ex logo or the bear in the Toblerone logo?

Yes & no!

[mcholeboy_59]

Yano what they say... if it ain't broke... etc etc

[RemaL]

mcholeboy_59 said:

Yano what they say... if it ain't broke... etc etc

Haha try telling most companies, councils, governments this.

But agree with your statement. And seems madness to change something thats nothing is wrong with it. Spend millions needing to design, change merchandise etc...

[Vaud]

2 sMoKiN bArReLs said:

RosscoPCole said:

2 sMoKiN bArReLs said:

Too clever!

Along with millions of others I'd never noticed the 1 was the white bit in the middle. (....and now I can't stop seeing it )

Have you spotted the arrow in the Fed Ex logo or the bear in the Toblerone logo?

Yes & no!

I didn't see the 1 in F1 for a long time.. it is too clever.

The Amazon A to Z arrow is a good one.

[C Lee Farquar]

amgmcqueen said:

At least they're getting their priorities right!

It might be the extent of their powers until they have a new Concorde agreement.

[The Moose]

ELUSIVEJIM said:

What about this one??

Yeah - that’s the current one.

[Derek Smith]

RosscoPCole said:

Have you spotted the arrow in the Fed Ex logo or the bear in the Toblerone logo?

It surprises me how few people see the FedEx arrow. I don't know who designed it but they must have been well self satisfied when they came up with it, and how irritated they must have been to have to explain it.

More 'clever' ones here: http://www.toxel.com/design/2010/06/09/24-cool-log...

The ED one only works on the continent, so did they know we'd be leaving? The Amazon logo is poor; A to Z is nowhere else in their advertising so the logo is obscure to say the least.

I quite like the F1 logo. It is not too subtle nor contrived so why change? Probably Liberty want a clean break from the past. The new one has a lot to live up to. Or, to put it another way, will not be as good. It will be too clever, too obscure, too plain; too something anyway.

[Mr_Thyroid]

the current logo is ok but has been around a while and is a little tired and dated but I don't think any of the three proposed ones are an improvement.

[selnic]

Maybe it would be worth seeing if Goatse could redesign something,as he did for the London Olympics?