Opinion on Bremont Watches
Discussion
llowen said:
If you change your mind have a look here.
http://www.watchfinder.co.uk/Bremont/Jaguar/MKIII/...
Used watch going for £2,995 and RETAIL PRICE £3,495 and OP offered a brand new one from the dealer for £2900? http://www.watchfinder.co.uk/Bremont/Jaguar/MKIII/...
el stovey said:
If you're worried about future value, don't buy one. They're a recent brand that has been created artificially, not organically with loads of manufactured tie ins with automotive and aviation industry and also the military.
Omega has tie ins with NASA as they were selected by NASA. Rolex has many genuine links with sport and exploration, Breitling were often issued to pilots and made aircraft instruments, Bremont just print brands on their watches. They are so cencerned with falsely creating history that they were even caught lying about making their own movements, its all about spin, to me, they are the tony Blair of the watch industry.
It's a crying shame though because I really like their watches but all the false history and cynical tie ins put me off completely. Why not just make great watches and let them speak for themselves, instead if constantly try to link them to other brands? They are certainly overpriced and are unlikely to hold their value.
I'm a little late to this thread, but I really have to take issue with this. In 2014 I broke the record for the longest ever polar journey on foot, and Bremont made a watch specifically for that expedition, the Terra Nova. It had a 24-hour hand, in order to facilitate solar navigation, and a titanium case to save weight. This was rather more than just "printing a brand on a watch" and – despite my obvious bias as a professional explorer who has been supported by Bremont for several years – I'd say it gives the brand a pretty genuine link to exploration. Omega has tie ins with NASA as they were selected by NASA. Rolex has many genuine links with sport and exploration, Breitling were often issued to pilots and made aircraft instruments, Bremont just print brands on their watches. They are so cencerned with falsely creating history that they were even caught lying about making their own movements, its all about spin, to me, they are the tony Blair of the watch industry.
It's a crying shame though because I really like their watches but all the false history and cynical tie ins put me off completely. Why not just make great watches and let them speak for themselves, instead if constantly try to link them to other brands? They are certainly overpriced and are unlikely to hold their value.
polar_ben said:
el stovey said:
If you're worried about future value, don't buy one. They're a recent brand that has been created artificially, not organically with loads of manufactured tie ins with automotive and aviation industry and also the military.
Omega has tie ins with NASA as they were selected by NASA. Rolex has many genuine links with sport and exploration, Breitling were often issued to pilots and made aircraft instruments, Bremont just print brands on their watches. They are so cencerned with falsely creating history that they were even caught lying about making their own movements, its all about spin, to me, they are the tony Blair of the watch industry.
It's a crying shame though because I really like their watches but all the false history and cynical tie ins put me off completely. Why not just make great watches and let them speak for themselves, instead if constantly try to link them to other brands? They are certainly overpriced and are unlikely to hold their value.
I'm a little late to this thread, but I really have to take issue with this. In 2014 I broke the record for the longest ever polar journey on foot, and Bremont made a watch specifically for that expedition, the Terra Nova. It had a 24-hour hand, in order to facilitate solar navigation, and a titanium case to save weight. This was rather more than just "printing a brand on a watch" and – despite my obvious bias as a professional explorer who has been supported by Bremont for several years – I'd say it gives the brand a pretty genuine link to exploration. Omega has tie ins with NASA as they were selected by NASA. Rolex has many genuine links with sport and exploration, Breitling were often issued to pilots and made aircraft instruments, Bremont just print brands on their watches. They are so cencerned with falsely creating history that they were even caught lying about making their own movements, its all about spin, to me, they are the tony Blair of the watch industry.
It's a crying shame though because I really like their watches but all the false history and cynical tie ins put me off completely. Why not just make great watches and let them speak for themselves, instead if constantly try to link them to other brands? They are certainly overpriced and are unlikely to hold their value.
don logan said:
polar_ben said:
el stovey said:
If you're worried about future value, don't buy one. They're a recent brand that has been created artificially, not organically with loads of manufactured tie ins with automotive and aviation industry and also the military.
Omega has tie ins with NASA as they were selected by NASA. Rolex has many genuine links with sport and exploration, Breitling were often issued to pilots and made aircraft instruments, Bremont just print brands on their watches. They are so cencerned with falsely creating history that they were even caught lying about making their own movements, its all about spin, to me, they are the tony Blair of the watch industry.
It's a crying shame though because I really like their watches but all the false history and cynical tie ins put me off completely. Why not just make great watches and let them speak for themselves, instead if constantly try to link them to other brands? They are certainly overpriced and are unlikely to hold their value.
I'm a little late to this thread, but I really have to take issue with this. In 2014 I broke the record for the longest ever polar journey on foot, and Bremont made a watch specifically for that expedition, the Terra Nova. It had a 24-hour hand, in order to facilitate solar navigation, and a titanium case to save weight. This was rather more than just "printing a brand on a watch" and – despite my obvious bias as a professional explorer who has been supported by Bremont for several years – I'd say it gives the brand a pretty genuine link to exploration. Omega has tie ins with NASA as they were selected by NASA. Rolex has many genuine links with sport and exploration, Breitling were often issued to pilots and made aircraft instruments, Bremont just print brands on their watches. They are so cencerned with falsely creating history that they were even caught lying about making their own movements, its all about spin, to me, they are the tony Blair of the watch industry.
It's a crying shame though because I really like their watches but all the false history and cynical tie ins put me off completely. Why not just make great watches and let them speak for themselves, instead if constantly try to link them to other brands? They are certainly overpriced and are unlikely to hold their value.
polar_ben said:
I'm a little late to this thread, but I really have to take issue with this. In 2014 I broke the record for the longest ever polar journey on foot, and Bremont made a watch specifically for that expedition, the Terra Nova. It had a 24-hour hand, in order to facilitate solar navigation, and a titanium case to save weight. This was rather more than just "printing a brand on a watch" and – despite my obvious bias as a professional explorer who has been supported by Bremont for several years – I'd say it gives the brand a pretty genuine link to exploration.
Congratulations on your record which is a fantastic achievement. I must say that I disagree that sponsorship of said trip gives a link to exploration. It's all to do with marketing, and Bremont are very good at this with a number of different sponsorships / ltd editions with a specific target audience who are typically well heeled - aviation, automotive, sailing, militaria and exploration. By "creating" a limited edition, giving away a few free issue watches to then promote this is not a genuine link, it's just a marketing ploy. I've said before that I admire them as a brand but I wouldn't buy one, my money would go on a Dornbluth. Brent rely on the the British image which sells a lot in Asia. I think they will struggle over the next few years unless they change their strategy, the range is too big and the prices are too high.
7184c said:
Congratulations on your record which is a fantastic achievement. I must say that I disagree that sponsorship of said trip gives a link to exploration. It's all to do with marketing, and Bremont are very good at this with a number of different sponsorships / ltd editions with a specific target audience who are typically well heeled - aviation, automotive, sailing, militaria and exploration. By "creating" a limited edition, giving away a few free issue watches to then promote this is not a genuine link, it's just a marketing ploy.
.....
Is that really any different to Omega's links to NASA via the Speedmaster, and does anybody actually think the 'Rolex' clock sitting over the start-finish straight at Le Mans is there for race timing purposes......
If Bremont actually made a custom watch for the polar trip, then that has (IMHO) as much credibility as either of the above.
The Surveyor said:
7184c said:
Congratulations on your record which is a fantastic achievement. I must say that I disagree that sponsorship of said trip gives a link to exploration. It's all to do with marketing, and Bremont are very good at this with a number of different sponsorships / ltd editions with a specific target audience who are typically well heeled - aviation, automotive, sailing, militaria and exploration. By "creating" a limited edition, giving away a few free issue watches to then promote this is not a genuine link, it's just a marketing ploy.
.....
Is that really any different to Omega's links to NASA via the Speedmaster, and does anybody actually think the 'Rolex' clock sitting over the start-finish straight at Le Mans is there for race timing purposes......
If Bremont actually made a custom watch for the polar trip, then that has (IMHO) as much credibility as either of the above.
Rolex watches have been chosen by divers and explorers and other professionals for decades due to their quality and reputation.
Seems quite different to what happened with bremont to me but each to their own.
El stovey said:
The speedmaster was selected by NASA after doing lots of tests. NASA basically bought a load of watches from a local jewellers and found out which performed the best.
Rolex watches have been chosen by divers and explorers and other professionals for decades due to their quality and reputation.
Seems quite different to what happened with bremont to me but each to their own.
I agree, but the point I was making is that these manufactures are also well versed in spinning their history for marketing purposes. Rolex watches have been chosen by divers and explorers and other professionals for decades due to their quality and reputation.
Seems quite different to what happened with bremont to me but each to their own.
The Surveyor said:
El stovey said:
The speedmaster was selected by NASA after doing lots of tests. NASA basically bought a load of watches from a local jewellers and found out which performed the best.
Rolex watches have been chosen by divers and explorers and other professionals for decades due to their quality and reputation.
Seems quite different to what happened with bremont to me but each to their own.
I agree, but the point I was making is that these manufactures are also well versed in spinning their history for marketing purposes. Rolex watches have been chosen by divers and explorers and other professionals for decades due to their quality and reputation.
Seems quite different to what happened with bremont to me but each to their own.
El stovey said:
The speedmaster was selected by NASA after doing lots of tests. NASA basically bought a load of watches from a local jewellers and found out which performed the best.
Rolex watches have been chosen by divers and explorers and other professionals for decades due to their quality and reputation.
Seems quite different to what happened with bremont to me but each to their own.
That's just an urban legend, no government agency just pops to the shops to (at that time) buy mission critical equipment, the supplying companies would have entered into a tender / testing program. BTW the Rolex chronograph that was also tested out performed the Omega on nearly all the tests carried out, but as NASA at the time where unsure of the effects of zero G on an automatic watch, so erred on the side of caution and went with the hand wound Omega Rolex watches have been chosen by divers and explorers and other professionals for decades due to their quality and reputation.
Seems quite different to what happened with bremont to me but each to their own.
bobbybee said:
El stovey said:
The speedmaster was selected by NASA after doing lots of tests. NASA basically bought a load of watches from a local jewellers and found out which performed the best.
Rolex watches have been chosen by divers and explorers and other professionals for decades due to their quality and reputation.
Seems quite different to what happened with bremont to me but each to their own.
That's just an urban legend, no government agency just pops to the shops to (at that time) buy mission critical equipment, the supplying companies would have entered into a tender / testing program. BTW the Rolex chronograph that was also tested out performed the Omega on nearly all the tests carried out, but as NASA at the time where unsure of the effects of zero G on an automatic watch, so erred on the side of caution and went with the hand wound Omega Rolex watches have been chosen by divers and explorers and other professionals for decades due to their quality and reputation.
Seems quite different to what happened with bremont to me but each to their own.
Bremont were sponsoring the polar explorer who posted before. Quite a different situation. Their other tie ins are just joint branding exercises, bremont and jaguar or martin baker or spitfire, the Americas cup, Boeing, norton, the wright brothers, the b-1 bomber, the U-2, Bletchley park, the P-51, HMS victory. . . Etc etc
They've got nothing to do with these companies but are using those comepanies established and well earned history and hoping it will rub off on their own product.
Interesting about the Houston jeweller though..
Edited by anonymous-user on Thursday 13th April 15:46
bobbybee said:
That's just an urban legend, no government agency just pops to the shops to (at that time) buy mission critical equipment, the supplying companies would have entered into a tender / testing program. BTW the Rolex chronograph that was also tested out performed the Omega on nearly all the tests carried out, but as NASA at the time where unsure of the effects of zero G on an automatic watch, so erred on the side of caution and went with the hand wound Omega
Not quite.The Valjoux movement in the Rolex tested was a manual-wind movement, rotor winding was not a consideration therefore. Even if it had been an automatic with rotor fitted, that still wouldn’t have been a problem - automatic wind watches rely on inertia, not gravity, to wind the mainspring.
The Rolex Daytona was disqualified because it stopped running on two occasions - during the relative humidity test and during the high pressure test when the sweep second hand warped and pressed against the other hands.
The Speedmaster lost & gained time, but still kept ticking.
Boeing and I believe Martin Baker actually approached Bremont to co develop their range of watches. It isn't exactly just a name stuck on the face and just shows ignorance into what went into the development.
So do Bremont turn offers down from
companies of that ilk? As a young company, I know what my answer would be if I was in their shoes. I genuinely would like to know what a young company like Bremont should do. The established brands started in a very different era. Less established competition around and a world with a lot less marketing. How do you build history? If you just quietly go about your own business, you're going to get murdered by the marketing giants like Rolex, Omega. Do they not promote themselves? I see Rolex at every sporting event going with no direct link to the sport itself. I like those brands too but don't see why they can promote themselves, but Bremont can't.
I get the issues around the movement with the Wright Flyer watch. That was not right and I am sure they are embarrassed by that. But it seems that rather than applauding a young British company who are making great strides in the watch industry, we try to knock them down at the first opportunity.
So do Bremont turn offers down from
companies of that ilk? As a young company, I know what my answer would be if I was in their shoes. I genuinely would like to know what a young company like Bremont should do. The established brands started in a very different era. Less established competition around and a world with a lot less marketing. How do you build history? If you just quietly go about your own business, you're going to get murdered by the marketing giants like Rolex, Omega. Do they not promote themselves? I see Rolex at every sporting event going with no direct link to the sport itself. I like those brands too but don't see why they can promote themselves, but Bremont can't.
I get the issues around the movement with the Wright Flyer watch. That was not right and I am sure they are embarrassed by that. But it seems that rather than applauding a young British company who are making great strides in the watch industry, we try to knock them down at the first opportunity.
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