Buying my first ever Rolex ..... Please advise ....

Buying my first ever Rolex ..... Please advise ....

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Discussion

Zoon

6,689 posts

121 months

Friday 17th May 2019
quotequote all
paulguitar said:
Zoon said:
paulguitar said:
Mine's as accurate as my Rolexes. The ETA movement is pretty well proven, I think.
+/- 20 seconds a day, my Rolex is 2
Do you own both? If so, how accurate is the Ward?

I think it is down to how well regulated it is. The Rolexes are indeed chronometer rated, standard Ward Trident is not, but mine has performed, since new, as well as any of my Rolexes and Breitlings did, and a lot better than my Girard Perregaux.
That is what the Ward movement is rated at. Don't own one but like the look of the 600.

paulguitar

23,289 posts

113 months

Friday 17th May 2019
quotequote all
Zoon said:
paulguitar said:
Zoon said:
paulguitar said:
Mine's as accurate as my Rolexes. The ETA movement is pretty well proven, I think.
+/- 20 seconds a day, my Rolex is 2
Do you own both? If so, how accurate is the Ward?

I think it is down to how well regulated it is. The Rolexes are indeed chronometer rated, standard Ward Trident is not, but mine has performed, since new, as well as any of my Rolexes and Breitlings did, and a lot better than my Girard Perregaux.
That is what the Ward movement is rated at. Don't own one but like the look of the 600.
Yes, it is down to what they are rated at rather than actual performance. I believe Ward produces a COSC Trident, but it adds a lot to the price. Mine performs to chronometer standards and that pretty impressive at the price point, I think.



paulguitar

23,289 posts

113 months

Friday 17th May 2019
quotequote all
Tony1963 said:
lostkiwi said:
paulguitar said:
Rolex could likely sort the issue within a matter of weeks and chooses not to do so.
This.
Do you have insider knowledge?
No, just mixing a bit of common sense in with what's publicly know of the company and its facilities. They have an excess of the less popular models and don't produce enough of the popular ones. It does not seem unreasonable to think that they could rectify that in pretty short order, if they chose to.

Does it?


lostkiwi

4,584 posts

124 months

Friday 17th May 2019
quotequote all
Tony1963 said:
lostkiwi said:
paulguitar said:
Rolex could likely sort the issue within a matter of weeks and chooses not to do so.
This.
Do you have insider knowledge?
Have a decent read around the horological press.
The most common sentiment is "don't know why Rolex aren't increasing production" usually followed by speculation about reasons why.

In a highly robotocised manufacturing process such as Rolex one of the benefits is the ability to reprogram lines quickly according to demand. Rolex have clearly chosen not to do so.
Furthermore the shortage has been present for 4 years or more now. A company with revenues of more than $5bn per year should have the resources to react very rapidly to changes in the market.


Edited by lostkiwi on Friday 17th May 13:58

lostkiwi

4,584 posts

124 months

Friday 17th May 2019
quotequote all
Zoon said:
paulguitar said:
Mine's as accurate as my Rolexes. The ETA movement is pretty well proven, I think.
+/- 20 seconds a day, my Rolex is 2
My Mühle Glasshütte (at £1100) is +2 to +4 seconds per day depending how I leave it overnight.
My Magrette Kara (@€799) is +4 seconds per day.

If we want real self contained (i.e not dependent on outside radio etc) accuracy my Bulova Military Heritage @£127 is under 15 seconds per year.

You don't buy mechanical watches for their accuracy. If you want accuracy buy quartz.

Zoon

6,689 posts

121 months

Friday 17th May 2019
quotequote all
lostkiwi said:
My Mühle Glasshütte (at £1100) is +2 to +4 seconds per day depending how I leave it overnight.
My Magrette Kara (@€799) is +4 seconds per day.

If we want real self contained (i.e not dependent on outside radio etc) accuracy my Bulova Military Heritage @£127 is under 15 seconds per year.

You don't buy mechanical watches for their accuracy. If you want accuracy buy quartz.
I'm own a number of quartz and mechanical watches.
My comparison was between two mechanical watches, one rated at ten times more accurate than the other.
I know we should all buy a Casio digital and have done with it.

gizlaroc

17,251 posts

224 months

Friday 17th May 2019
quotequote all
dvs_dave said:
Nobody wants a datejust, that’s why you can easily get them.
Not sure if that is true?

All the cool kids are now looking at Oysters, Datejusts, Explorers and Day Dates.

Sports models will always do OK, especially in steel, but there seems to be a little bit of a revolution going on at the moment. Certainly the guys who I know in the fashion industry, loads of Datejusts and Oysters being worn from guys who have always worn Subs and GMTs etc.

I think a lot of it is self justification, with aRolex steel sports you know you can buy new and get your money back in 8 years time regardless of market swings.
My AD is now offering to buy new steel, including Oysters etc., back for current list price in 8 years time, that says quite a bit.

They also said sales of the classic range are doing incredibly well.




lostkiwi

4,584 posts

124 months

Friday 17th May 2019
quotequote all
Zoon said:
lostkiwi said:
My Mühle Glasshütte (at £1100) is +2 to +4 seconds per day depending how I leave it overnight.
My Magrette Kara (@€799) is +4 seconds per day.

If we want real self contained (i.e not dependent on outside radio etc) accuracy my Bulova Military Heritage @£127 is under 15 seconds per year.

You don't buy mechanical watches for their accuracy. If you want accuracy buy quartz.
I'm own a number of quartz and mechanical watches.
My comparison was between two mechanical watches, one rated at ten times more accurate than the other.
I know we should all buy a Casio digital and have done with it.
Nah the Casio isn't accurate enough wink

Zoon

6,689 posts

121 months

Friday 17th May 2019
quotequote all
gizlaroc said:
My AD is now offering to buy new steel, including Oysters etc., back for current list price in 8 years time, that says quite a bit.
Do you mind me asking who?

Tony1963

4,746 posts

162 months

Friday 17th May 2019
quotequote all
ZesPak said:
rofl
Anyone who thinks they can't produce more has some serious blinkers on.
Ok then. Run us through how it happens. Things like recruiting and training the necessary staff, ordering and installing machinery, upping the testing that takes place before release, buying land to house the expanded capability, larger catering facilities, larger car park if needed, etc etc.

And then, once they've successfully cheapened their product by flooding the market with it (many here slag of rolex for the sheer numbers produced, ironically) the demand will begin to drop as Tag Heuer's dropped twenty to thirty years ago.

Naa. Rolex are doing something very right, and they're not in it for the good of anyone here. They're making a shed load of cash, we ain't.

Buster73

5,058 posts

153 months

Friday 17th May 2019
quotequote all
I’m of a very firm opinion that Rolex should increase both the supply and the rrp at official dealers , increase the profit margin for the dealers who invest in the stock , branding and staff training.

That would slow down the grey market overnight to a trickle at best.

Madness that a grey dealer should be selling a GMT Pepsi for £14k when they’re only £7.1k rrp.

gizlaroc

17,251 posts

224 months

Friday 17th May 2019
quotequote all
Zoon said:
Do you mind me asking who?
Windsor Bishop Norwich are offering that.
They were offering to buy back at retail at 10 years, but James said they are now changing that to 8 years.

I guess the strong residuals and regular price increases means it makes sense to them?
I'm sure there will be some caveats like, it will have needed a service at year 6 and has to be in excellent condition, but still helps justify buying new.

Tony1963

4,746 posts

162 months

Friday 17th May 2019
quotequote all
lostkiwi said:
Have a decent read around the horological press.
The most common sentiment is "don't know why Rolex aren't increasing production" usually followed by speculation about reasons why.

In a highly robotocised manufacturing process such as Rolex one of the benefits is the ability to reprogram lines quickly according to demand. Rolex have clearly chosen not to do so.
Furthermore the shortage has been present for 4 years or more now. A company with revenues of more than $5bn per year should have the resources to react very rapidly to changes in the market.


Edited by lostkiwi on Friday 17th May 13:58
What about the testing and certifying of the watches post-production? What about the parts of the process that aren't carried out by robots? What about the supply of materials? If a robot is operation for 24 hours and costs say £2m, you need to buy it, install it somewhere, have it maintained etc. And all to satisfy those who don't like the brand anyway? Have a word with yourself!

Zoon

6,689 posts

121 months

Friday 17th May 2019
quotequote all
gizlaroc said:
Zoon said:
Do you mind me asking who?
Windsor Bishop Norwich are offering that.
They were offering to buy back at retail at 10 years, but James said they are now changing that to 8 years.

I guess the strong residuals and regular price increases means it makes sense to them?
I'm sure there will be some caveats like, it will have needed a service at year 6 and has to be in excellent condition, but still helps justify buying new.
Interesting, thanks for the information.

lostkiwi

4,584 posts

124 months

Friday 17th May 2019
quotequote all
Tony1963 said:
lostkiwi said:
Have a decent read around the horological press.
The most common sentiment is "don't know why Rolex aren't increasing production" usually followed by speculation about reasons why.

In a highly robotocised manufacturing process such as Rolex one of the benefits is the ability to reprogram lines quickly according to demand. Rolex have clearly chosen not to do so.
Furthermore the shortage has been present for 4 years or more now. A company with revenues of more than $5bn per year should have the resources to react very rapidly to changes in the market.


Edited by lostkiwi on Friday 17th May 13:58
What about the testing and certifying of the watches post-production? What about the parts of the process that aren't carried out by robots? What about the supply of materials? If a robot is operation for 24 hours and costs say £2m, you need to buy it, install it somewhere, have it maintained etc. And all to satisfy those who don't like the brand anyway? Have a word with yourself!
Just how much hand finishing do you think there is when making 1,000,000 watches per annum?

As for the robots, the ones producing less desirable brands can be re-tasked. Same for the small amount of non-robot work.
People seem to have this ridiculous idea that Rolexes are hand made by pixies in a grotto in Switzerland. There aren't enough pixies to turn out a complete watch every 30 seconds (assuming 24x7x365 production). Not unless they have a limitless supply of magic fairy dust.

Edited by lostkiwi on Friday 17th May 16:54

paulguitar

23,289 posts

113 months

Friday 17th May 2019
quotequote all
Tony1963 said:
lostkiwi said:
Have a decent read around the horological press.
The most common sentiment is "don't know why Rolex aren't increasing production" usually followed by speculation about reasons why.

In a highly robotocised manufacturing process such as Rolex one of the benefits is the ability to reprogram lines quickly according to demand. Rolex have clearly chosen not to do so.
Furthermore the shortage has been present for 4 years or more now. A company with revenues of more than $5bn per year should have the resources to react very rapidly to changes in the market.


Edited by lostkiwi on Friday 17th May 13:58
What about the testing and certifying of the watches post-production? What about the parts of the process that aren't carried out by robots? What about the supply of materials? If a robot is operation for 24 hours and costs say £2m, you need to buy it, install it somewhere, have it maintained etc. And all to satisfy those who don't like the brand anyway? Have a word with yourself!
You’re making them sound incompetent, as if they are unable to step up to these challenges and I think that is a long way from the truth.

They are in the business of mass production and have been for decades. They also have spectacular cash reserves.





GCH

3,991 posts

202 months

Friday 17th May 2019
quotequote all
lostkiwi said:
People seem to have this ridiculous idea that Rolexes are hand made by pixies in a grotto in Switzerland
scratchchin



Tony1963

4,746 posts

162 months

Friday 17th May 2019
quotequote all
I’m quite aware of the mass production side of it. No illusions here.

However, I doubt very much whether Rolex have had people lounging about the factory, joking about the days when they used to work hard. It will all be monitored, and Rolex will be more than ready to make more money in the long term, if they can.

They’ve more experience in watch manufacturing and marketing than, at a guess, anyone on this forum. They’ve seen other manufacturers fail to varying degrees. I think I’m right in saying that back when Fidel Castro wore two Rolex watches at the same time, they weren’t seen in the way they are now. He wore them just because they were good quality watches, and available to him. So, in the last 60 years or so, Rolex have been doing a bloody good job of not only surviving in a tough world, they’ve flourished.

And as is typical for Brits, a successful company or individual is slagged off. By people who are less successful. Funny.

I looked at many watches before going for the Daytona, and to be honest, trying to find ones I even liked the look of drained me. It’s very tiring, and living in East Anglia, not in a major city, means that even looking at boutique watches requires a day in London. Er, no thanks.

lostkiwi

4,584 posts

124 months

Friday 17th May 2019
quotequote all
Tony1963 said:
I’m quite aware of the mass production side of it. No illusions here.

However, I doubt very much whether Rolex have had people lounging about the factory, joking about the days when they used to work hard. It will all be monitored, and Rolex will be more than ready to make more money in the long term, if they can.

They’ve more experience in watch manufacturing and marketing than, at a guess, anyone on this forum. They’ve seen other manufacturers fail to varying degrees. I think I’m right in saying that back when Fidel Castro wore two Rolex watches at the same time, they weren’t seen in the way they are now. He wore them just because they were good quality watches, and available to him. So, in the last 60 years or so, Rolex have been doing a bloody good job of not only surviving in a tough world, they’ve flourished.

And as is typical for Brits, a successful company or individual is slagged off. By people who are less successful. Funny.

I looked at many watches before going for the Daytona, and to be honest, trying to find ones I even liked the look of drained me. It’s very tiring, and living in East Anglia, not in a major city, means that even looking at boutique watches requires a day in London. Er, no thanks.
Rolex don't exactly play on a level playing field.
They're wholly owned by the Wilsdorf Foundation who are registered as a charity. Accordingly they pay zero tax.
Under the terms of the foundation they are permitted to pay expenses and salaries, money in perpetuity to the descendants of Hans Wilsdorf's nieces and nephews (he had no children) and reinvestment into the company. In effect that means that unlike other companies they pay zero tax. They also refuse to disclose how much they distribute to charities.
You can bet there are some serious salaries in the boardroom.....
Whilst some might call that good business I personally see it as another example of the shady ethics surrounding the brand, especially since they refuse to divulge any information about the way their charity distributes it's very large sums of cash.

There is no doubt Rolex are masters of marketing. They didn't even produce their own movements until 2004 (prior to this movements were made by Aegler or Valjoux (for chronographs). Rolex may have assembled the movements but they neither designed nor manufactured them.

If you like your Rolex I'm pleased for you.
I personally wouldn't buy one as I would rather spend my money supporting a less ostentatious brand that doesn't feel the need to put "Superlative Chronometer" on the dials of its watches or (historically) demand the COSC results say "particularly good results".

Edited by lostkiwi on Friday 17th May 18:59

Tony1963

4,746 posts

162 months

Friday 17th May 2019
quotequote all
It’s a watch.

It really, really doesn’t matter.

And I mean that.