Has the Rolex bubble finally burst? Perhaps it has

Has the Rolex bubble finally burst? Perhaps it has

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CS Garth

2,860 posts

105 months

Friday 4th June 2021
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Maxus said:
I don't get posts like this. You've come onto a Rolex thread to say you have a Rolex, wanted to buy another Rolex (and tell us price isn't an issue), but instead bought a Tudor because you don't want others to think you care what they think about you.

So actually you ended up without the watch you really wanted because you do care what others think??
No - a better summary would be I went to buy another Sub because it’s been a faithful servant to me, realised that since I bought mine they’ve been hijacked as a must have trinket by try hards and bought a watch which stands for what Rolex stood for 20 years ago

hyper jay

668 posts

155 months

Friday 4th June 2021
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Maxus said:
I don't get posts like this. You've come onto a Rolex thread to say you have a Rolex, wanted to buy another Rolex (and tell us price isn't an issue), but instead bought a Tudor because you don't want others to think you care what they think about you.

So actually you ended up without the watch you really wanted because you do care what others think??
tbh his post was far more interesting than yours ,so i dont get yours either .

CS Garth

2,860 posts

105 months

Friday 4th June 2021
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ddom said:
911Thrasher said:
funny how in the UK people worry so much about the imagine associated to wearing a Rolex...eveywhere else it's just a nice watch, and who cares about a couple posers. Cracks me up reading about the UK Rolex bubble, shows how shallow few people are and somehow the vast majority of people seems to think it's the new rule (in the UK).

Also everywhere else other than here in the UK people talk about Tudor/Rolex cheap cousin...anywhere on the mainland no one knows what a Tudor is.

If you like a Rolex, just buy it and enjoy it...who cares about what others think, and to buy a Tudor because one doesn't want to be associated to a couple loosers posting their GMT/Sub/Daytonas on IG is simply ridiculous...or maybe you cant really afford it, and that's a different topic.

Edited by 911Thrasher on Friday 4th June 13:37
It’s that last sentence, that as long as you have means it doesn’t matter if you’re getting rinsed, which you are with daft values of what is effectively a 3-4K watch. This inert snobbery really turns me off to Rolex. Always has.
Quite - the last sentence neatly summarises precisely all that Is so tasteless about the situation.

People who are so self centred that they automatically assume that anyone who doesn’t wear a Rolex “can’t afford one”.

It tends to be the attitude of those who are very pleased with themselves, are fairly self regarding and want others to know about it. Ergo they strap on one of the worlds most common watches in the belief that they have more money that those than don’t - it’s hilarious.

To claim that everywhere in the world but the UK a Rolex is “just a nice watch” is complete arse biscuits too.

lowdrag

12,889 posts

213 months

Saturday 5th June 2021
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Well, I certainly can't afford one and cannot for the life of me imagine paying over list for one. None of this would surely have occurred before the internet existed. A Rolex used to be worn as a tool of the trade and commanded respect but now has become a flashy status symbol. I was a member of the club to get Goodwood racing back - the GSA before the GRRC - and was most annoyed in 1998 to see that the pit clock was suddenly sponsored by Rolex. And they have insidiously wormed their way in everywhere now. If it is an upmarket event you are sure to see a Rolex advertisement somewhere. OK, clever advertising, but if you are already selling all you can make why bother? Here at Le Mans there has never been an AD and for the life of me I cannot think of one person I know that owns one, even at the golf club. Even a Prospex is hard to find (one dealer) and a Montblanc chrono is being advertised at 2/3rds off. The nearest AD is, it seems, 125 miles away. We obviously need educating.

Edited by lowdrag on Saturday 5th June 03:36

Tony1963

4,757 posts

162 months

Saturday 5th June 2021
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Slags off Rolex.

Mentions his golf club.

NDA

21,574 posts

225 months

Saturday 5th June 2021
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JEA1K said:
Its certainly not just a UK thing ... try buying one anywhere else in the world right now, the bubble is global.

Also, go have a read up of the US Rolex forums ... customers buying their AD's b'day and Xmas presents.
It's sad to read those posts - "what present to buy my sales person?" Is fairly typical.

Sales people are just moving glasses of water around in the desert and buyers are fawning all over them, it's ridiculous.

Ninjin

1,176 posts

75 months

Sunday 6th June 2021
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After getting flamed previously on this thread for saying how it is, I still can't resist the odd sneaky peak when I'm bored.

Glad to see nothing has changed.

biggrin

GT03ROB

13,262 posts

221 months

Sunday 6th June 2021
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Had a quick peek in the Schipol Rolex store on Thursday, Nothing there. (Almost literally). There must have been 4 watches at the counter

Badda

2,668 posts

82 months

Sunday 6th June 2021
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I can’t believe how much it’s changed. I bought my ceramic ND sub on holiday a few years ago - walked into the AD, managed to negotiate a little off (by manipulating FX rates a little) and walked out with it for under £4K...to think I was umming and arring at the time too.

Maxym

2,040 posts

236 months

Monday 7th June 2021
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I was in Verona in 2018. Walked into one of the ADs and the only 'professional' Rolex they had was a Sub ND. I turned it down because I had just bought a Sub Date... biglaugh

If I'd know how the 'investment potential' would increase...

SpeckledJim

31,608 posts

253 months

Monday 7th June 2021
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lowdrag said:
Well, I certainly can't afford one and cannot for the life of me imagine paying over list for one. None of this would surely have occurred before the internet existed. A Rolex used to be worn as a tool of the trade and commanded respect but now has become a flashy status symbol. I was a member of the club to get Goodwood racing back - the GSA before the GRRC - and was most annoyed in 1998 to see that the pit clock was suddenly sponsored by Rolex. And they have insidiously wormed their way in everywhere now. If it is an upmarket event you are sure to see a Rolex advertisement somewhere. OK, clever advertising, but if you are already selling all you can make why bother? Here at Le Mans there has never been an AD and for the life of me I cannot think of one person I know that owns one, even at the golf club. Even a Prospex is hard to find (one dealer) and a Montblanc chrono is being advertised at 2/3rds off. The nearest AD is, it seems, 125 miles away. We obviously need educating.

Edited by lowdrag on Saturday 5th June 03:36
Rolex advertising and sponsorship is all about the glamour of the brand and not much at all about the engineering of the watch.

But ask the Rolex owners and they all bought their watch because of the engineering and they don't care at all about the glamour.

Rolex marketing are just wasting hundreds of millions of pounds a year. Or are they...? smile

Wills2

22,803 posts

175 months

Monday 7th June 2021
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Rolex hasn't really changed, they have always promoted and sponsored sport and all kinds of human endeavour with well known names just the same as you were a flash Harry in the 80's if you sported a gold DJ so nothing has changed, people either have short memories or are new to watches/too young to remember.

The one thing that has changed is the professional line has been superseded by technology so things like the Comex tie up aren't the marketing opportunity they once were so it's more of a heritage play/lets strap a Deep sea to James Camerons sub etc....

Loads of people posing on Instagram and/or complaining watch forums isn't Rolex's doing






Maxus

953 posts

181 months

Monday 7th June 2021
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Wills2 said:
Rolex hasn't really changed, they have always promoted and sponsored sport and all kinds of human endeavour with well known names just the same as you were a flash Harry in the 80's if you sported a gold DJ so nothing has changed, people either have short memories or are new to watches/too young to remember.

The one thing that has changed is the professional line has been superseded by technology so things like the Comex tie up aren't the marketing opportunity they once were so it's more of a heritage play/lets strap a Deep sea to James Camerons sub etc....

Loads of people posing on Instagram and/or complaining watch forums isn't Rolex's doing
I did think of this thread (and agreeing with your point) when yesterday a 1991 Will Smith song come on in my car and he sang about his Rolex (as well as putting Luther in the tape deck smile).
I also don't see Rolex having changed their brand management, although ADs may act differently in the new market. The whole instagram/flexing thing is just how it is today with expensive brands.

okgo

38,030 posts

198 months

Monday 7th June 2021
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Maxus said:
I did think of this thread (and agreeing with your point) when yesterday a 1991 Will Smith song come on in my car and he sang about his Rolex (as well as putting Luther in the tape deck smile).
I also don't see Rolex having changed their brand management, although ADs may act differently in the new market. The whole instagram/flexing thing is just how it is today with expensive brands.
First mention on a song was in 1976 on a google I just did, one of 2 mentions that decade. If we look at the last decade '10-'20 ... 633 mentions.

https://www.lyrics.com/lyric/31648638/Jimmy+Reed/M...

"He gon' want him some strippers
And I'm a big tipper I don't need to be trippin'
This my first Rolex it don't even be tickin'
This my first pair of earrings I can wear in the shower"

Patek went from 1 mention 2000-2010, to 320 in that same 2010-2020 period, amusing.


DoubleSix

11,714 posts

176 months

Wednesday 9th June 2021
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Quick question; what price did the 126610LN top out at on they grey market?

Buster73

5,060 posts

153 months

Thursday 10th June 2021
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DoubleSix said:
Quick question; what price did the 126610LN top out at on they grey market?
Quick look on C24 it would be circa £12k

DoubleSix

11,714 posts

176 months

Thursday 10th June 2021
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That’s what prompted my question really, the crappy little graph on C24 shows prices coming down from over £15k…. I wasn’t watching the market too closely at that time but don’t recall grey prices that high…


Crumpet

3,894 posts

180 months

Thursday 10th June 2021
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I’ve just been offered (and said I’ll take) a 126600 Sea Dweller but have never seen one in the flesh. How do they sit? I had a 16600 and found the depth a bit…..annoying.

As this thread is about the Rolex bubble, am I likely to take a hit on this if it isn’t for me or are they fairly strong on the second hand market? I’m not a flipper, but if I don’t get on with it it would be nice to know it’s not going to cost me!

gizlaroc

17,251 posts

224 months

Thursday 10th June 2021
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If you found the 16600 wears big the 126600 is only going to wear bigger.


You will get your money back, no problem at all. A dealer will probably give you £10k for it, what is retail on it now? £9300 or something?


Can be bought mint with box and papers for around £12k without too much hassle. Not sure on the wait time on new for them though.

Crumpet

3,894 posts

180 months

Thursday 10th June 2021
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Yes it’s £9300. Been waiting 18 months but was actually after an Explorer 1.

I suppose I just wondered if the extra width at 43mm sort of stabilised it a bit. We’ll see!

It’ll be replacing a rather battered Hulk from 2011! I only found out how much they’re selling for earlier this year and have since stopped wearing it for DIY! biggrin