Has the Rolex bubble finally burst? Perhaps it has

Has the Rolex bubble finally burst? Perhaps it has

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Discussion

Ed T

462 posts

139 months

Sunday 26th September 2021
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On a serious note - I do want a no date sub so any information on how to do the same as you would be greatly received.

Oilleak

186 posts

31 months

Sunday 26th September 2021
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i have been networking with him first!!!!

Vipers

32,883 posts

228 months

Sunday 26th September 2021
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Oilleak said:
Vipers said:
When I worked offshore in the diving industry, the majority of the more elderly divers and dive crew all wore a Rolex, mind you they were not all priced at silly money, my Sea Dweller was £200 in the 70’s
wow you could be a millionaire today
Hindsight is a wonderful thing mad

Oilleak

186 posts

31 months

Sunday 26th September 2021
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Vipers said:
Oilleak said:
Vipers said:
When I worked offshore in the diving industry, the majority of the more elderly divers and dive crew all wore a Rolex, mind you they were not all priced at silly money, my Sea Dweller was £200 in the 70’s
wow you could be a millionaire today
Hindsight is a wonderful thing mad
History repeating!

Why dont we set up a PH Rolex buying syndicate??

ddom

6,657 posts

48 months

Sunday 26th September 2021
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Oilleak said:
wow you could be a millionaire today
Next year Rodney……

Deep

2,067 posts

243 months

Sunday 26th September 2021
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Ed T said:
On a serious note - I do want a no date sub so any information on how to do the same as you would be greatly received.
Bottom line? Buy one grey or spend quite a bit of time and expense building a relationship with an AD.

No shame in either route.

anonymous-user

54 months

Sunday 26th September 2021
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tobinen said:
The thread continues to deliver
It is interesting, amusing, entertaining, and occasionally frustrating in equal measure biggrin

dvs_dave

8,624 posts

225 months

Sunday 26th September 2021
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birdcage said:
Hi Oileak, I was about to go to the trouble of doing this but then I though I would have a quick look at the threads you have started, merely to see if there even the slightest possibility of a 'win' for me.

It seems there isn't so you will just have to take my word for it.

PS I drove back to my country house in my Rolls Royce (true) which was a bit dicey as it only does 10 miles to the gallon and we didn't have a full tank.
Can you speak up a bit? I can barely hear you.

matjk

1,102 posts

140 months

Sunday 26th September 2021
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You could find a Rolex dealer in a weird country while on holiday , I found a dealer in Aruba that had an amazing stock of new watches , while your there spent a few weeks on the beach , it’s amazing

Pro Bono

594 posts

77 months

Sunday 26th September 2021
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Harry Flashman said:
Not going to happen as that is what Tudor is for. Rolex is going to try to be VC/Patek, it seems.
It's far too late for that. As this thread vividly demonstrates, Rolexes have now become irrevocably tarnished with the image of the people who are now buying them at a premium and `flexing' them.

It's a great shame for those of us who have owned a Rolex for decades during which time they only attracted occasional interest from genuine watch enthusiasts. Rolex has always been a respected brand, but rather like Burberry a few years back the brand is now in serious danger of becoming an embarrassment because of its association with rappers, influencers etc.

VC, PP and similar brands are hopefully too small in numbers and too restrained in their designs to appeal to the bling lovers, whereas Rolex seem happy to pander to them. In any case, whereas every moron on Instagram knows about Rolexes I'd guess hardly any of them would recognise a VC or a PP. And the one absolute necessity for such people is that the watch must be instantly recognisable at typical camera distance. The flashier Rolexes are but the average VC/PP is certainly not.


Dezbo

188 posts

83 months

Monday 27th September 2021
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Rolex has always been the watch the average person has aspired to, regardless of whether they have a serious interest in watches or not. It’s just the social media “flexing” that’s new.

Harry Flashman

19,352 posts

242 months

Monday 27th September 2021
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Exactly. I'm quite enjoying the followers of a clichéd brand getting shirty about it becoming an even more clichéd brand, and whingeing about young people showing of watches that, in living memory, have been the most instantly recognisable watch brand in the world.

They were flashy in the 80s. They were never the understated choice for the discerning hobby horologist, no matter the weak protestations emanating from this thread. Patrick Bateman is pictured wearing a Datejust for a reason. That reason isn't because he is a master diver who takes his watch to the bottom of the ocean every week.

You bought a Rolex because it was a Rolex. Not because there weren't other, cheaper and sometime better tool watch options out there. The brand has been premium and glitzy for as long as I can remember.

The irony appears lost on all of the folk claiming they will sell their Rolexes because people are showing off their a Rolexes.

Delicious.

Edited by Harry Flashman on Monday 27th September 07:53

DjSki

1,323 posts

195 months

Monday 27th September 2021
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Harry Flashman said:
Exactly. I'm quite enjoying the followers of a clichéd brand getting shirty about it becoming an even more clichéd brand, and whingeing about young people showing of watches that, in living memory, have been the most instantly recognisable watch brand in the world.

They were flashy in the 80s. They were never the understated choice for the discerning hobby horologist, no matter the weak protestations emanating from this thread. Patrick Bateman is pictured wearing a Datejust for a reason. That reason isn't because he is a master diver who takes his watch to the bottom of the ocean every week.

You bought a Rolex because it was a Rolex. Not because there weren't other, cheaper and sometime better tool watch options out there. The brand has been premium and glitzy for as long as I can remember.

The irony appears lost on all of the folk claiming they will sell their Rolexes because people are showing off their a Rolexes.

Delicious.

Edited by Harry Flashman on Monday 27th September 07:53
You are right, it's just that all this has been turned up to 11 in the last few years...so even more "delicious" for you.



Tony1963

4,765 posts

162 months

Monday 27th September 2021
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My advice is isolate yourself from the silliness that is Instagram, and any other social media that is exposing the vile underbelly of our world. Why on Earth would I let my choices and opinions be swayed by someone in the US who isn’t even in possession of a real face?

Edited by Tony1963 on Monday 27th September 18:14

Deep

2,067 posts

243 months

Monday 27th September 2021
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Harry Flashman said:
Exactly. I'm quite enjoying the followers of a clichéd brand getting shirty about it becoming an even more clichéd brand, and whingeing about young people showing of watches that, in living memory, have been the most instantly recognisable watch brand in the world.

They were flashy in the 80s. They were never the understated choice for the discerning hobby horologist, no matter the weak protestations emanating from this thread. Patrick Bateman is pictured wearing a Datejust for a reason. That reason isn't because he is a master diver who takes his watch to the bottom of the ocean every week.

You bought a Rolex because it was a Rolex. Not because there weren't other, cheaper and sometime better tool watch options out there. The brand has been premium and glitzy for as long as I can remember.

The irony appears lost on all of the folk claiming they will sell their Rolexes because people are showing off their a Rolexes.

Delicious.

Edited by Harry Flashman on Monday 27th September 07:53
Spot on.
Rolex have always had examples in their range which are flashy for as long as I can remember.
They've always been the weapon of choice for the working man done good ie the plumber, small businessman etc. They've often gone for the gold and steel models to show that their years of graft have got them somewhere financially, and nothing wrong with that at all.

Nowadays we have the insta crowd flashing them instead/as well. That can be annoying as unlike the earlier example I doubt they've been grafting 12 hours a day for 20 years
But as I said, and others have also mentioned, just don't subscribe to insta and the like. I don't.

Legacywr

12,127 posts

188 months

Monday 27th September 2021
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Legacywr said:
Anybody?

Sometimes this needs to be a sensible forum… surely? biggrin

number2

4,308 posts

187 months

Monday 27th September 2021
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Legacywr said:
Legacywr said:
Anybody?

Sometimes this needs to be a sensible forum… surely? biggrin
It's £21,900 new according to the Rolex site.

You won't have to cross the hallowed threshold of a Rolex dealer, or cross paths with a Rolex shop assistant. Or wait. That's got to be worth a few k. Overall, a bargain.

DoubleSix

11,715 posts

176 months

Monday 27th September 2021
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number2 said:
Legacywr said:
Legacywr said:
Anybody?

Sometimes this needs to be a sensible forum… surely? biggrin
It's £21,900 new according to the Rolex site.

You won't have to cross the hallowed threshold of a Rolex dealer, or cross paths with a Rolex shop assistant. Or wait. That's got to be worth a few k. Overall, a bargain.
Yeah, it’s a decent price - I paid a little less after negotiating but it’s not too far off.

Just double check the sizing on each side of the OysterFlex to ensure it hasn’t been ordered with something weird.

Edited by DoubleSix on Monday 27th September 13:31


Edited by DoubleSix on Monday 27th September 13:32

anonymous-user

54 months

Monday 27th September 2021
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Following the recent Rolex statement, several watch industry commentators have suggested that Rolex isn't happy with the way that AD's are 'allocating' the supply of watches, and Rolex worries it is harming the brand image.

This all speculation of course, but if the speculation is correct and Rolex are worried about leaving the allocation decisions to AD's, how would they solve the problem? They have made it clear they cannot solve the supply and demand issue anytime soon, which is understandable, but the allocation issue is a different matter.

Perhaps they will instruct the AD's to ignore customer spend, and allocate to people who haven't purchased a Rolex recently? Or maybe they will start saying that each individual customer can only buy one watch every 5 years or something? Or some other system to ensure that every customer gets the same opportunity to buy a watch as anyone else.

No idea really. I can't really see Rolex wanting to get involved in it all, but if they see the current AD shenanigans as being bad press, then I suppose they have to act.

okgo

38,037 posts

198 months

Monday 27th September 2021
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I wonder if they could operate some kind of list system?