Omega x Swatch Collaboration

Omega x Swatch Collaboration

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Discussion

Raccaccoonie

2,797 posts

19 months

Wednesday 8th March 2023
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Swatch could have done a new strap, new face, hell even gold plated, doubled the price and still sold out. It just look like they did the absolute least that would generate most publicity. I think it has now become a way to get Omega brand all over the news.

g4ry13

16,984 posts

255 months

Wednesday 8th March 2023
quotequote all
Raccaccoonie said:
Swatch could have done a new strap, new face, hell even gold plated, doubled the price and still sold out. It just look like they did the absolute least that would generate most publicity. I think it has now become a way to get Omega brand all over the news.
That's asking a bit much considering they were all made on the same day hehe

Filibuster

3,150 posts

215 months

Wednesday 8th March 2023
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g4ry13 said:
RD-1 said:
g4ry13 said:
I saw people sitting on camping chairs since this morning in London queueing for the watch. All of them looked like the reseller types.
Interested to know what a reseller looks like?
Predominantly male. A lot of them were wearing Nike Jordans / Dunks (I own a number of pairs myself so not criticising). Lots of branded clothing and puffer jackets.

The people who were sitting on their camping chairs since 9am all shared the same ethnicity.
From here:

https://www.hodinkee.com/articles/live-pics-of-the...







The queue in Tokyo and Zürich looked much, well how shall I put it...... dressier/nicer/more watch enthusiasts-y

Edited by Filibuster on Wednesday 8th March 13:32

g4ry13

16,984 posts

255 months

Wednesday 8th March 2023
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A few more pictures from here




Bob_Defly

3,678 posts

231 months

Wednesday 8th March 2023
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Boy that looks grim. Wonder what their hourly rate turn outs to be when flipping it.

troc

3,759 posts

175 months

Wednesday 8th March 2023
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Seems a waste of time really. But then I’ve never understood the waiting in line for the first thing mentality.

I’ve too much ADHD in my head. If I can’t have one now, I won’t get one. Combined with my inherent Dutch inability to overpay for anything in principle means it’s a nope from me smile


-crookedtail-

1,563 posts

190 months

Wednesday 8th March 2023
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I just took a look on eBay at some listings featuring the 'new' Mission to the Moon. Listed at £2k so it will have to go through the authentication process if some mug buys it hehe

I have a speedy reduced and I hope that someone would buy one of those instead at that price.

Weird times we live in with flippers trying to make a quick return on all sorts, from plastic watches, graphics cards, and even those Prime energy drinks. I guess I'm out of touch and there is a market because why bother if not?


Dolf Stoppard

1,323 posts

122 months

Wednesday 8th March 2023
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I posted on another thread that while this collaboration wasn’t for me, it had made me consider a Speedmaster to replace one I sold a good few years ago.

However, this nonsense about a plastic gold watch made when the moon was full could easily persuade me to look elsewhere!

Bob_Defly

3,678 posts

231 months

Wednesday 8th March 2023
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I just don't understand why they didn't do a plastic gold and magenta dial/case. At least it might have looked cool, better than changing one hand anyway...

abzmike

8,370 posts

106 months

Wednesday 8th March 2023
quotequote all
troc said:
Seems a waste of time really. But then I’ve never understood the waiting in line for the first thing mentality.

I’ve too much ADHD in my head. If I can’t have one now, I won’t get one. Combined with my inherent Dutch inability to overpay for anything in principle means it’s a nope from me smile
I’d say nobody in that crowd will never wear one even if they get one. They’ll be on sale before they get home, unless they already have a buyer.

Dolf Stoppard

1,323 posts

122 months

Wednesday 8th March 2023
quotequote all
abzmike said:
troc said:
Seems a waste of time really. But then I’ve never understood the waiting in line for the first thing mentality.

I’ve too much ADHD in my head. If I can’t have one now, I won’t get one. Combined with my inherent Dutch inability to overpay for anything in principle means it’s a nope from me smile
I’d say nobody in that crowd will never wear one even if they get one. They’ll be on sale before they get home, unless they already have a buyer.
Yeah, they don’t really look like big watch fans. And yet here we are, talking about it, and so the marketing plan continues to work as intended.

g4ry13

16,984 posts

255 months

Wednesday 8th March 2023
quotequote all
Dolf Stoppard said:
abzmike said:
troc said:
Seems a waste of time really. But then I’ve never understood the waiting in line for the first thing mentality.

I’ve too much ADHD in my head. If I can’t have one now, I won’t get one. Combined with my inherent Dutch inability to overpay for anything in principle means it’s a nope from me smile
I’d say nobody in that crowd will never wear one even if they get one. They’ll be on sale before they get home, unless they already have a buyer.
Yeah, they don’t really look like big watch fans. And yet here we are, talking about it, and so the marketing plan continues to work as intended.
I might know about it, but i'm not going out to buy a Swatch or Omega.

Badda

2,668 posts

82 months

Thursday 9th March 2023
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Dolf Stoppard said:
Yeah, they don’t really look like big watch fans. And yet here we are, talking about it, and so the marketing plan continues to work as intended.
How can you tell they’re not big watch fans by looking at then out of interest? Is it their colour?

Filibuster

3,150 posts

215 months

Thursday 9th March 2023
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Badda said:
How can you tell they’re not big watch fans by looking at then out of interest? Is it their colour?

Dolf Stoppard

1,323 posts

122 months

Thursday 9th March 2023
quotequote all
Badda said:
Dolf Stoppard said:
Yeah, they don’t really look like big watch fans. And yet here we are, talking about it, and so the marketing plan continues to work as intended.
How can you tell they’re not big watch fans by looking at then out of interest? Is it their colour?
Not something I’d noticed. But thanks for what I’ll take as a suggestion I’m racist.

Anyway, why do I think they don’t look like watch fans? Largely age. Young people on the whole aren’t really into watches. They’re also certainly not the sort of crowd I’ve seen at watch meets, exhibitions, auctions etc.

My suspicion is a lot of those queuing are not doing so because they’ve always been a massive fan of the Speedmaster and are really excited by the collaboration with Swatch. They’re doing it because of the hype and the chance to earn a few quid. Which is fair enough. It’s how the world works.

I could of course be wrong and maybe they are all massive WISs / horologists. I don’t really care.

CharlesdeGaulle

26,263 posts

180 months

Thursday 9th March 2023
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Badda said:
How can you tell they’re not big watch fans by looking at then out of interest? Is it their colour?
Even by PH standards that's a pretty desperate post on a watch thread.

B0bajobbob

1,437 posts

96 months

Thursday 9th March 2023
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Dolf Stoppard said:
Not something I’d noticed. But thanks for what I’ll take as a suggestion I’m racist.

Anyway, why do I think they don’t look like watch fans? Largely age. Young people on the whole aren’t really into watches. They’re also certainly not the sort of crowd I’ve seen at watch meets, exhibitions, auctions etc.

My suspicion is a lot of those queuing are not doing so because they’ve always been a massive fan of the Speedmaster and are really excited by the collaboration with Swatch. They’re doing it because of the hype and the chance to earn a few quid. Which is fair enough. It’s how the world works.

I could of course be wrong and maybe they are all massive WISs / horologists. I don’t really care.
Interviews with those in the queue confirm that most are there to flip for a few quid. "We've done it with trainers and can now do it with watches too."

Raccaccoonie

2,797 posts

19 months

Thursday 9th March 2023
quotequote all
When you think about it a watch is their to express yourself, the golden shower edition, no one would be able to the tell the difference to the boggo one.

Bob_Defly

3,678 posts

231 months

Thursday 9th March 2023
quotequote all
Dolf Stoppard said:
Not something I’d noticed. But thanks for what I’ll take as a suggestion I’m racist.

Anyway, why do I think they don’t look like watch fans? Largely age. Young people on the whole aren’t really into watches. They’re also certainly not the sort of crowd I’ve seen at watch meets, exhibitions, auctions etc.
To be fair, that's bks. It's a swatch fashion piece, which young people buy. No one is taking a plastic swatch to a meet/exhibition/auction. I would only expect to see young people queueing, flippers or not.

Dolf Stoppard

1,323 posts

122 months

Thursday 9th March 2023
quotequote all
Bob_Defly said:
Dolf Stoppard said:
Not something I’d noticed. But thanks for what I’ll take as a suggestion I’m racist.

Anyway, why do I think they don’t look like watch fans? Largely age. Young people on the whole aren’t really into watches. They’re also certainly not the sort of crowd I’ve seen at watch meets, exhibitions, auctions etc.
To be fair, that's bks. It's a swatch fashion piece, which young people buy. No one is taking a plastic swatch to a meet/exhibition/auction. I would only expect to see young people queueing, flippers or not.
Not sure why you need to call my post bks.

Young people aren’t particularly into watches. The crowd in line aren’t the sort I’ve seen where watch fans tend to congregate. That’s a fact.

I also said they were in line because of the hype (which you’ve not bothered to quote) and you seem to agree it’s a ‘fashion watch’.

So what exactly is bks about my post?