SKY F1 Viewing figures

Author
Discussion

Bluequay

2,001 posts

218 months

Thursday 12th April 2012
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Dubai said:
Naff comment imo.

F1 has a global audience of 500-550m, do you really think 2m viewers from the UK will cause a sponsor to cut budgets? No.
Aren't they Bernie's claimed figures and widely regarded to be bullst, with everybody watching anything F1 counted as a viewer everytime they watch something.
So if you watch Qualifying the race and the highlights for Australia you are 3 viewers, do this for the whole season and you are 48 viewers!!

Matt..

3,594 posts

189 months

Thursday 12th April 2012
quotequote all
Dubai said:
Naff comment imo.

F1 has a global audience of 500-550m, do you really think 2m viewers from the UK will cause a sponsor to cut budgets? No.
That totally depends on the sponsor and their target market.

Alfa numeric

3,025 posts

179 months

Thursday 12th April 2012
quotequote all
Bluequay said:
Dubai said:
Naff comment imo.

F1 has a global audience of 500-550m, do you really think 2m viewers from the UK will cause a sponsor to cut budgets? No.
Aren't they Bernie's claimed figures and widely regarded to be bullst, with everybody watching anything F1 counted as a viewer everytime they watch something.
So if you watch Qualifying the race and the highlights for Australia you are 3 viewers, do this for the whole season and you are 48 viewers!!
IIRC it's worse than that. If you channel hop during the coverage you're counted as a viewer every time you go back to it- so if you flick over to another channel twice during the coverage you're counted as three viewers. Someone in another thread also said that if you watch a news bulletin that contains some coverage you're counted as a viewer.

anonymous-user

54 months

Thursday 12th April 2012
quotequote all
Matt.. said:
That totally depends on the sponsor and their target market.
What specific sponsors are there to the UK market?

Disregarding the 2m drop, the UK is still one of the smaller countries in terms of viewers. I'd be surprised if a company sponsors an F1 team purely to target UK viewers.

anonymous-user

54 months

Thursday 12th April 2012
quotequote all
Alfa numeric said:
IIRC it's worse than that. If you channel hop during the coverage you're counted as a viewer every time you go back to it- so if you flick over to another channel twice during the coverage you're counted as three viewers. Someone in another thread also said that if you watch a news bulletin that contains some coverage you're counted as a viewer.
I found reference to that method of counting from a report from 2004. Apparently they changed it that year to be a lot more accurate.

Cupramax

10,478 posts

252 months

Thursday 12th April 2012
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LotusMartin said:
Skys coverage is awesome - SOO much better than the BBC. Best thing that's happened in F1 since DRS
I thought the Sky practice/quali coverage was good but once they started going to that airheaded tart Georgie Thompson I'd had enough.

Still prefer Jake/Eddie/DC for the race day build up biggrin

Dunclane

1,224 posts

169 months

Thursday 12th April 2012
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Well I've swapped from BT Vision over to Sky, not 100% due to F1 but it was a deciding factor. I am liking it so far, especially the Remote Recording and Sky GO

BliarOut

72,857 posts

239 months

Thursday 12th April 2012
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I just use one of 'our' Sky logins and stream it... No point in paying for something twice biggrin

Pwig

11,956 posts

270 months

Thursday 12th April 2012
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Interesting half a million more viewers for the second race on sky than the first.

JonRB

74,510 posts

272 months

Thursday 12th April 2012
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GentleFellow said:
I hope Sky gets the rights to Wimbledon next; think about how your one-off subscription fee of £50 will improve the fortnight... replace Sue Barker with Anna Kournikova; get Stelling in for McEnroe; James Corden in for Cash; Ian Botham for Tim Henman; page three models for ball boys; ad breaks between games featuring ads for the channel itself; increased prize money from £1m to £1b; interactive camera angles from umpire's chair and royal box; glossed creamy lens; Sky logo on all player's shirts; Centre court repainted red and blue; informal chat with players replaced with two minute computer-generated graphics about the types of grass used... Come on Rupert!
You haven't actually watched the Sky F1 channel, have you.

davepoth

29,395 posts

199 months

Thursday 12th April 2012
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Pwig said:
Interesting half a million more viewers for the second race on sky than the first.
The timing was much better for Malaysia, Australia is an utter ball ache to get up for.

P-Jay

10,563 posts

191 months

Thursday 12th April 2012
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The most telling figures will be for the China race. How many of those Sky viewers will they keep on a like-for-like live race basis.

poing

8,743 posts

200 months

Thursday 12th April 2012
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P-Jay said:
The most telling figures will be for the China race. How many of those Sky viewers will they keep on a like-for-like live race basis.
Like others here I much prefer the Sky coverage to the BBC.

I had a choice this week, record it on Sky or BBC. I picked Sky.

2 reasons:

1. The coverage is better overall.

2. The most important part for me, it won't change to BBC2 if it runs late, or a politician says something rude, or a footballer chips a nail. Lost count of how many times it changed to BBC2, especially because I'm in Scotland so it happened even more than in England. With Sky it will stay on it's own channel the entire time and as the last race proved, it can run as late as it likes without upsetting all the people that need to watch repeats of the soaps!

Simpo Two

85,349 posts

265 months

Thursday 12th April 2012
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poing said:
2. The most important part for me, it won't change to BBC2 if it runs late
But is pressing a button that hard?

If you've got Sky anyway (kids like it I hear) then fine, load up. But if you haven't, you're not going to pay £360pa to avoid pressing a button.


Rich_W

12,548 posts

212 months

Thursday 12th April 2012
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davepoth said:
The timing was much better for Malaysia, Australia is an utter ball ache to get up for.
First person on this thread to actually work it out! Fly Aways are historically less watched than the re-runs at a more sensible time.

anonymous-user

54 months

Thursday 12th April 2012
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CatJ said:
callyman said:
I have the choice of watching either this weekend as it's live on BBC.

I will still watch the Sky coverage, I'm not a Sky subscriber (V media) but just think Sky have done an immensely better job.
Same here, I'll stick with Sky, I've found it quite good to be honest.
yes

And as a subscriber to essentially the FULL sky package it didnt cost me a penny extra

Bonus!!!

poing

8,743 posts

200 months

Thursday 12th April 2012
quotequote all
Simpo Two said:
poing said:
2. The most important part for me, it won't change to BBC2 if it runs late
But is pressing a button that hard?

If you've got Sky anyway (kids like it I hear) then fine, load up. But if you haven't, you're not going to pay £360pa to avoid pressing a button.
It is when I'm in bed/not in the house. Several times I set series link on BBC 1 but it isn't smart enough to move to BBC 2. I like F1 but I'm not getting up at 3am on a Sunday to watch it, or even at 6am this weekend. That's pretty much the entire point of having Sky for me. Besides I didn't have to pay extra for Sky because I already have it, although sadly it costs me a lot more than £360 per year.

weyland yutani

1,410 posts

164 months

Friday 13th April 2012
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I'l be watching on the bbc this weekend, prefer it to the chavtastic Sky coverage.

anonymous-user

54 months

Friday 13th April 2012
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weyland yutani said:
I'l be watching on the bbc this weekend, prefer it to the chavtastic Sky coverage.
Please expand on its chavtastic nature?

944fan

4,962 posts

185 months

Friday 13th April 2012
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poing said:
Like others here I much prefer the Sky coverage to the BBC.

I had a choice this week, record it on Sky or BBC. I picked Sky.

2 reasons:

1. The coverage is better overall.

2. The most important part for me, it won't change to BBC2 if it runs late, or a politician says something rude, or a footballer chips a nail. Lost count of how many times it changed to BBC2, especially because I'm in Scotland so it happened even more than in England. With Sky it will stay on it's own channel the entire time and as the last race proved, it can run as late as it likes without upsetting all the people that need to watch repeats of the soaps!
Totally with you on both points bet especially point 2. I missed Canada last year because of this.