Automotive Vloggers (Vol. 4)

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AyBee

10,533 posts

202 months

Wednesday 3rd March 2021
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DonBarracuda said:
IMO Phill doesn't come across to me that he is trying to be IG famous
Really? He comes across to me as exactly that, which is a shame because he's obviously done well in a previous life.

Bathroom_Security

3,336 posts

117 months

Wednesday 3rd March 2021
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Gary29 said:
Ricky has just got himself a 720S, seems fighting with Chavs in a muddy field is quite lucrative.
Dont want to sound jealous here or like I'm blaming others for my own failings because thats rather pathetic, but how on earth does Ricky go from barely being able to afford an M3, to having a 720s in a short space of time. To clarify that he blatantly couldn't afford the upkeep of an E92 not so long ago

Same for DMO really, I'm sure he wasnt that well off recently and again in a short space of time has seemingly ridiculous amounts of money floating about - Lamborghini, multiple Hondas, plus that white guy that films/manages stuff for him apparently has a C63 courtesy of DMO, after crashing his Golf R

None of it makes sense, I find it fascinating that YouTube can afford an income like that

DuncanM

6,166 posts

279 months

Wednesday 3rd March 2021
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Just watched my first couple of Misha Charoudin videos and really enjoyed them.

It was the Kubica M4 lap of the ring, then this video explaining the aftermath.

https://youtu.be/SxK0N_Vn_Gk

honda_exige

6,010 posts

206 months

Wednesday 3rd March 2021
quotequote all
Bathroom_Security said:
Dont want to sound jealous here or like I'm blaming others for my own failings because thats rather pathetic, but how on earth does Ricky go from barely being able to afford an M3, to having a 720s in a short space of time. To clarify that he blatantly couldn't afford the upkeep of an E92 not so long ago

Same for DMO really, I'm sure he wasnt that well off recently and again in a short space of time has seemingly ridiculous amounts of money floating about - Lamborghini, multiple Hondas, plus that white guy that films/manages stuff for him apparently has a C63 courtesy of DMO, after crashing his Golf R

None of it makes sense, I find it fascinating that YouTube can afford an income like that
As above, assuming not dodgy then DMO has money coming in from selling sweets to idiots and £800k from fools buying £2400 tickets to 3 nights in a hotel driving London to Germany.

LLF has the competition website.

DomesticM

335 posts

74 months

Wednesday 3rd March 2021
quotequote all
DuncanM said:
Just watched my first couple of Misha Charoudin videos and really enjoyed them.

It was the Kubica M4 lap of the ring, then this video explaining the aftermath.

https://youtu.be/SxK0N_Vn_Gk
Those two videos show just how fast and competent he is behind the wheel. Everyone who has made comments about how he isn’t fast enough for F1 and that he’s a slow driver need to watch that. You know it’s fast when it looks fast on camera!

The Rotrex Kid

30,279 posts

160 months

Wednesday 3rd March 2021
quotequote all
Bathroom_Security said:
Gary29 said:
Ricky has just got himself a 720S, seems fighting with Chavs in a muddy field is quite lucrative.
Dont want to sound jealous here or like I'm blaming others for my own failings because thats rather pathetic, but how on earth does Ricky go from barely being able to afford an M3, to having a 720s in a short space of time. To clarify that he blatantly couldn't afford the upkeep of an E92 not so long ago

Same for DMO really, I'm sure he wasnt that well off recently and again in a short space of time has seemingly ridiculous amounts of money floating about - Lamborghini, multiple Hondas, plus that white guy that films/manages stuff for him apparently has a C63 courtesy of DMO, after crashing his Golf R

None of it makes sense, I find it fascinating that YouTube can afford an income like that
DMO has 2 lambos rofl

Obviously.


Meridius

1,608 posts

152 months

Wednesday 3rd March 2021
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Bathroom_Security said:
None of it makes sense, I find it fascinating that YouTube can afford an income like that
Youtube, sponsorships, social media paid posts, car 'gambling' competition thing, whatever other stuff they are shilling on the side/fingers in pies, probably getting deals on the cars in return for marketing (notice the videos are essentially an advert...). That DMO Deejay guy actually seemed to already be doing quite well for himself as a DJ, seems to have a nice house in Surrey and was driving AMG or a Bentley or something even before youtube took off.

But like a lot of people, they are probably also living on the limits of expenditure to keep the whole thing going.

MisterBigglesworth

454 posts

48 months

Wednesday 3rd March 2021
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Build a platform of impressionable young punters who think you are their aspirational role model / mate.
Build trust by making them think you are some altruistic passionate members of their community
Get a bunch of white label commodity product providers who drop ship, or build courses, vapourware, etc. Throw up a squarespace store front with no identification beyond the brand name with payments handled by a us processor third party like stripe and revenue piped into an offshore bank account
Create a expensive looking packaging / brand around a cheap product & Drop’ your product in limited batches to promote FOMO and artificial hype to cover the fact you are extracting an extortionate rent, promote a groupthink mentality amongst your inner tribe who bully anyone who questions your rip off antics.
Increase the ‘drop’s to cash in on the artificial demand and soak as much revenue out of it as possible.
Rinse & repeat

These guys are all following the same playbook promoted by the ‘marketing’ courses gurus. They aren’t business geniuses they are simply the modern day salesman selling st at a premium covered in glitter & patter.

In terms of profitability of this model then do the math - if you run a retail unit on most highstreets you are in for 100k plus in rent and overheads vs a 25 quid website. 25k in and 3k a month Aventador starts to look cheap vs a quarters rent deposit, a quarter rent up front, legal fees, fit out costs and the need to account for VAT and tax....



MisterBigglesworth

454 posts

48 months

Wednesday 3rd March 2021
quotequote all
Btw. Pretty much anyone on this board with 10k starting capital and a decent ability to sell could be in a Lamborghini in 12 months.

If you want to learn more I have a simple to follow course that is available for a limited time at 80 percent discount to the first 10 lucky victims....

DonBarracuda

394 posts

42 months

Wednesday 3rd March 2021
quotequote all
MisterBigglesworth said:
Btw. Pretty much anyone on this board with 10k starting capital and a decent ability to sell could be in a Lamborghini in 12 months.

If you want to learn more I have a simple to follow course that is available for a limited time at 80 percent discount to the first 10 lucky victims....

DuncanM

6,166 posts

279 months

Wednesday 3rd March 2021
quotequote all
DomesticM said:
Those two videos show just how fast and competent he is behind the wheel. Everyone who has made comments about how he isn’t fast enough for F1 and that he’s a slow driver need to watch that. You know it’s fast when it looks fast on camera!
Superb to watch wasn't it? Kubica was a fan favourite from memory? smile


Bathroom_Security

3,336 posts

117 months

Wednesday 3rd March 2021
quotequote all
MisterBigglesworth said:
Build a platform of impressionable young punters who think you are their aspirational role model / mate.
Build trust by making them think you are some altruistic passionate members of their community
Get a bunch of white label commodity product providers who drop ship, or build courses, vapourware, etc. Throw up a squarespace store front with no identification beyond the brand name with payments handled by a us processor third party like stripe and revenue piped into an offshore bank account
Create a expensive looking packaging / brand around a cheap product & Drop’ your product in limited batches to promote FOMO and artificial hype to cover the fact you are extracting an extortionate rent, promote a groupthink mentality amongst your inner tribe who bully anyone who questions your rip off antics.
Increase the ‘drop’s to cash in on the artificial demand and soak as much revenue out of it as possible.
Rinse & repeat

These guys are all following the same playbook promoted by the ‘marketing’ courses gurus. They aren’t business geniuses they are simply the modern day salesman selling st at a premium covered in glitter & patter.

In terms of profitability of this model then do the math - if you run a retail unit on most highstreets you are in for 100k plus in rent and overheads vs a 25 quid website. 25k in and 3k a month Aventador starts to look cheap vs a quarters rent deposit, a quarter rent up front, legal fees, fit out costs and the need to account for VAT and tax....
Fair enough, I always said DMO wasnt stupid, just cant stand how he drives on a public road

I didn't realise there was so much money to be made. Personally I dont have the heart to follow a sales tactic, nor do I have the personality or desire to create a 'brand' like his/theirs








CooperS

4,502 posts

219 months

Wednesday 3rd March 2021
quotequote all
MisterBigglesworth said:
Build a platform of impressionable young punters who think you are their aspirational role model / mate.
Build trust by making them think you are some altruistic passionate members of their community
Get a bunch of white label commodity product providers who drop ship, or build courses, vapourware, etc. Throw up a squarespace store front with no identification beyond the brand name with payments handled by a us processor third party like stripe and revenue piped into an offshore bank account
Create a expensive looking packaging / brand around a cheap product & Drop’ your product in limited batches to promote FOMO and artificial hype to cover the fact you are extracting an extortionate rent, promote a groupthink mentality amongst your inner tribe who bully anyone who questions your rip off antics.
Increase the ‘drop’s to cash in on the artificial demand and soak as much revenue out of it as possible.
Rinse & repeat

These guys are all following the same playbook promoted by the ‘marketing’ courses gurus. They aren’t business geniuses they are simply the modern day salesman selling st at a premium covered in glitter & patter.

In terms of profitability of this model then do the math - if you run a retail unit on most highstreets you are in for 100k plus in rent and overheads vs a 25 quid website. 25k in and 3k a month Aventador starts to look cheap vs a quarters rent deposit, a quarter rent up front, legal fees, fit out costs and the need to account for VAT and tax....
I like this post.

A bit like when the old rinse and repeat process of UK Car YouTubers was written down i.e. what car to buy, bought the car, first drive, 5 things love/hate, should I sell, why it had to go and what it cost me then back to the start.

The new process appears be far less clean and appears to me far more disingenuous. Integrating a Instagram business model of exploiting fan base once built and building a culture to keep that branding alive.


Davey S2

13,092 posts

254 months

Wednesday 3rd March 2021
quotequote all
Lord_Howit_Hertz said:
SVJBalboni said:
You don't daily drive SV's and SVJ's unless you're Rana and you don't give a F about resale.
What's the story with this Rana guy? Apologies if its been covered before, but recently he crops up when watching Youtube and seems to be buying cars daily, he must have (as well as the two SV's) 3 Merc AMG GT R's, Bentley, Merc Jeeps, he seems to constantly be unveiling cars?

I did try a little googling about him, and there was some chat a year or two back about a big Euro Millions win?

I'm not being nosey, just curious to see if there is a story out there that's all.
I thought he was a member of the multi billionaire Hinduja family.

honda_exige

6,010 posts

206 months

Wednesday 3rd March 2021
quotequote all
CooperS said:
I like this post.

A bit like when the old rinse and repeat process of UK Car YouTubers was written down i.e. what car to buy, bought the car, first drive, 5 things love/hate, should I sell, why it had to go and what it cost me then back to the start.

The new process appears be far less clean and appears to me far more disingenuous. Integrating a Instagram business model of exploiting fan base once built and building a culture to keep that branding alive.
Same as TGE and Crepe Chief.

I think it's the only way to make good money for the UK channels, the viewer numbers aren't there compared to the USA, apart from Shmee who got in early enough to be international.

For eg JWW pulls 1.5 mil views a month.

WhistlinDiesel in the US pulls 31 million a month.

Different planet.

jon-

16,505 posts

216 months

Wednesday 3rd March 2021
quotequote all
honda_exige said:
Same as TGE and Crepe Chief.

I think it's the only way to make good money for the UK channels, the viewer numbers aren't there compared to the USA, apart from Shmee who got in early enough to be international.

For eg JWW pulls 1.5 mil views a month.

WhistlinDiesel in the US pulls 31 million a month.

Different planet.
It's not just numbers. MY CPM from US viewers is over $12, and less than $6 for my UK viewers. That means a view from an American earns me over TWICE that of a UK viewer.

It's no surprise the US guys seem to be much more cash rich. Plus americans get behind merch etc way more than we do!

TDowney2394

497 posts

125 months

Wednesday 3rd March 2021
quotequote all
jon- said:
honda_exige said:
Same as TGE and Crepe Chief.

I think it's the only way to make good money for the UK channels, the viewer numbers aren't there compared to the USA, apart from Shmee who got in early enough to be international.

For eg JWW pulls 1.5 mil views a month.

WhistlinDiesel in the US pulls 31 million a month.

Different planet.
It's not just numbers. MY CPM from US viewers is over $12, and less than $6 for my UK viewers. That means a view from an American earns me over TWICE that of a UK viewer.

It's no surprise the US guys seem to be much more cash rich. Plus americans get behind merch etc way more than we do!
Looks like I need to VPN to the US to watch YouTube from now on then! Mind you I have YT Premium so I don’t know if that will affect it

Toaster Pilot

14,619 posts

158 months

Wednesday 3rd March 2021
quotequote all
TDowney2394 said:
Looks like I need to VPN to the US to watch YouTube from now on then! Mind you I have YT Premium so I don’t know if that will affect it
scratchchin

Do a sponsored video with NordVPN convincing subscribers to take out a plan with them

Get them to watch “from” the US using the discounted VPN you got paid to promote

?????

Profit!

DonBarracuda

394 posts

42 months

Wednesday 3rd March 2021
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TDowney2394 said:
Looks like I need to VPN to the US to watch YouTube from now on then! Mind you I have YT Premium so I don’t know if that will affect it
Sorry you've lost me why would you need a VPN?

TheAngryDog

12,405 posts

209 months

Wednesday 3rd March 2021
quotequote all
DonBarracuda said:
TDowney2394 said:
Looks like I need to VPN to the US to watch YouTube from now on then! Mind you I have YT Premium so I don’t know if that will affect it
Sorry you've lost me why would you need a VPN?
Using a VPN can change the "location" you're browsing from. So if you use a VPN and it shows you're from the USA, then technically any videos you watch will have been watched from someone in the USA, thus increasing the CPM return.
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