Automotive Vloggers (Vol. 5)

[PinkHouse]

It also goes to show that Car content on YouTube has to be one of the least profitable and ruthless ways to achieve any level of financial success.

With that in mind, I've got a certain level of respect to all of those who have attempted to make it work, no matter how "unlikable" their character may be, because they've taken a risk and put themselves out there. They've all got a passion for cars and provide us with free entertainment, either through producing great content or watching a channel's downward trajectory.

In my opinion, the biggest disappointment with some YouTubers is when they have potential to produce much better content but settle for predictable churn. However the structure of YouTube means the motivation isn't there to produce high-effort/quality content as there's no reward to incentivize it, unless you're employed by a production studio that's willing to have a channel as a loss-leader.

[fridaypassion]

Well part of not being vanilla in Youtube is having some kind of personality. Invariably if you have an element of personality which is then pumped up for the camera it will irritate a good number of people. Hopefully more people will like than dislike. Social Media is certainly not an avenue where you can please everyone!

[InformationSuperHighway]

georgefreeman918 said:

InformationSuperHighway said:

ThomW said:

SVJBalboni said:

Now JWW is showing off his car collection purchased by daddy's money.

It’s not daddy’s money, it’s his sugar daddy, sorry, business partner’s money…

Bit weird the whole setup isn't it.

Do we know what the deal is? Video title is ‘my car collection’ and then throughout the video refers to ‘we specced this, we did that’. They all wear his number plates but how many v5s have his name on?

Very few, and certainly none of the ultra exotic stuff.

I’d be fascinated to understand the business model. He’s clearly the ‘talent’ while the other guy provides the cash. Wonder how that gets returned back to one another.

[MisterBigglesworth]

InformationSuperHighway said:

Very few, and certainly none of the ultra exotic stuff.

I’d be fascinated to understand the business model. He’s clearly the ‘talent’ while the other guy provides the cash. Wonder how that gets returned back to one another.

I imagine it’s a tax blag. As a private owner I have to pay for my own Ferrari and pay about half the cost again in tax.

If they are bought through a limited company to be used exclusively for say a supercar hire company or for producing media content they become business assets that as long as there is no private use, the lease payments, insurance and maintenance all become business expenses. It’s why you see so many of the you tubers only use their supercar a for filming and have a modest ‘daily driver’ for private mileage, if they used a business supercar for private use the BIK tax would be eye watering.

So JWW’s sponsor gets to put his toy collection through a business and gets a big tax break that offsets the cost of having JWW front it.

The model will start to fall apart for the less well off like Paul Wallace, underwriting has tightened considerably and with finance rates at 10 percent the era of running a depreciation free supercar is over as Tim is now finding out with being unable to get out of his STO.

[Doofus]

MisterBigglesworth said:

As a private owner I have to pay for my own Ferrari and pay about half the cost again in tax.

Come again?

[waremark]

MisterBigglesworth said:

if they used a business supercar for private use the BIK tax would be eye watering.

But presumably there is no BIK tax if you operate as a sole trader - in that case the costs have to be apportioned between business and personal use.

[SV_WDC]

Really went off watching these YouTubers the last year. Found it incredibly frustrating to watch a bunch of unskippable adverts to then have to watch a plug 'thanks to so-and-so for sponsoring this video. Google should stop that from happening, or at least block it as it pretty much negates the whole point of having YouTube premium and not wanting to see any ads!

Having said that I went back to TGE and do quite enjoy his Porsche videos - the stuff he's doing with the older cars now is quite interesting & nice to see what goes into a proper restoration which seems to be a bit of an untapped market amongst a lot of the bigger YouTubers

[Benny Saltstein]

Not really a vlogger but this Kiwi is hilarious.

https://www.tiktok.com/@kiedishaze

[jayemm89]

SV_WDC said:

Really went off watching these YouTubers the last year. Found it incredibly frustrating to watch a bunch of unskippable adverts to then have to watch a plug 'thanks to so-and-so for sponsoring this video. Google should stop that from happening, or at least block it as it pretty much negates the whole point of having YouTube premium and not wanting to see any ads!

Having said that I went back to TGE and do quite enjoy his Porsche videos - the stuff he's doing with the older cars now is quite interesting & nice to see what goes into a proper restoration which seems to be a bit of an untapped market amongst a lot of the bigger YouTubers

You will also find other threads packed full of people telling you to use an Adblock so we don't get paid ANYTHING by Google, and that's part of the reason many do integrations.

As you can imagine, making the integrated ad easily skippable kinda defeats the point.

[fridaypassion]

The in video plugs are the ones you want as you can skip them.

This sort of thing is not limited to car youtubers its right across every sector. Is there anyone that owns a camera that doesn't drink YFood?

[sandman77]

fridaypassion said:

The in video plugs are the ones you want as you can skip them.

This sort of thing is not limited to car youtubers its right across every sector. Is there anyone that owns a camera that doesn't drink YFood?

Ore use car vertical, have a ridge wallet or need keeps to stop them going bald?

[The Moose]

sandman77 said:

fridaypassion said:

The in video plugs are the ones you want as you can skip them.

This sort of thing is not limited to car youtubers its right across every sector. Is there anyone that owns a camera that doesn't drink YFood?

Ore use car vertical, have a ridge wallet or need keeps to stop them going bald?

Sounds like their marketing plan is working

[Doofus]

I accept the ads (both the YT ones and the in-video ones) because if these people didn't earn money from them, I'd have nothing to watch.

Yes, I know there are 'workarounds', but it's not a victimless crime, IMO.

[DuncanM]

Doofus said:

I accept the ads (both the YT ones and the in-video ones) because if these people didn't earn money from them, I'd have nothing to watch.

Yes, I know there are 'workarounds', but it's not a victimless crime, IMO.

Exactly how I feel, I'm grateful for the content, the ads are no bother at all to me.

[thecremeegg]

fridaypassion said:

The in video plugs are the ones you want as you can skip them.

This sort of thing is not limited to car youtubers its right across every sector. Is there anyone that owns a camera that doesn't drink YFood?

You can skip them all, adblock and sponsorblock make youtube watchable.
The content creator still gets paid by Car fking Vertical and gets to buy another Ferrari, so they're still the real winners

[Doofus]

thecremeegg said:

You can skip them all, adblock and sponsorblock make youtube watchable.
The content creator still gets paid by Car fking Vertical and gets to buy another Ferrari, so they're still the real winners

I don't imagine Car Vertical give money to the many non-automotive YT channels that have good content.

[thecremeegg]

Doofus said:

I don't imagine Car Vertical give money to the many non-automotive YT channels that have good content.

Ok, substitute Car Vertical with Y Food or a VPN service and it's the same.

[C70R]

DuncanM said:

Exactly how I feel, I'm grateful for the content, the ads are no bother at all to me.

Precisely. I can't imagine how little I'd need to have going on with my life for a 30sec ad to annoy me. It's just white noise, and I'm happy that the creators are making some money.

[InitialDave]

Doofus said:

I accept the ads (both the YT ones and the in-video ones) because if these people didn't earn money from them, I'd have nothing to watch.

Yes, I know there are 'workarounds', but it's not a victimless crime, IMO.

This. It doesn't bother me much, I don't begrudge people making money for the content I want to watch.

The cycles of whose ad budget is being used to saturate a given segment at any one time can be quite amusing, though.

[WarrenB]

fridaypassion said:

The in video plugs are the ones you want as you can skip them.

This sort of thing is not limited to car youtubers its right across every sector. Is there anyone that owns a camera that doesn't drink YFood?

Smith and Sniff have got the in-video (or podcast) ads absolutely sorted in their own unique way.

This example, doing the advert in 90s euro-beat...



And this one really tickled me with Chody Shifter, referencing... well.... if you know, you know!