Walkers crisps selfie campaign backfires

[SDB660]

https://apple.news/ALmNCyTtoSdm46UNDgKnZAg

Selfie campaign goes wrong. Love the British sense of humour though and is along same lines as Boaty McBoatface scenario.

Edited by SDB660 on Thursday 25th May 22:06

[Shuvi McTupya]

I don't know anything about the walkers promotion but how on earth could that slip through??

Funny though

[carreauchompeur]

Top bañan

[Yipper]

Rolf Harris and Jimmy Savile were also in there, lol.

Always amazed how Walkers get away with any of their ad campaigns. Using a sports star to promote junk food and give it a healthy halo is on very shaky ground.

[FN2TypeR]

[anonymous-user]

I remember when Fred West was used troll Trump.

[mickytruelove]

surely a highly paid advertising company or team should know better than to get participation of the public. remember boaty mc boat face.

it is funny though.

[BlackLabel]

La Liga said:

I remember when Fred West was used troll Trump.

American celebrities have a habit of falling for these type of pranks.










Oh, and the Aston Villa owner.

[jurbie]

mickytruelove said:

surely a highly paid advertising company or team should know better than to get participation of the public. remember boaty mc boat face.

it is funny though.

I had no idea this campaign was happening but now I do....and I fancy some crisps now.

[iphonedyou]

Yipper said:

Rolf Harris and Jimmy Savile were also in there, lol.

Always amazed how Walkers get away with any of their ad campaigns. Using a sports star to promote junk food and give it a healthy halo is on very shaky ground.

Perhaps the ASA were unable to equivocate sports cars and health benefits. Which wouldn't be altogether surprising.

[Jonesy23]

When the original campaign was launched all those years ago it was more about 'nice guy acting like a selfish because the product is tempting' than any particular link to sports or 'health'.

These days the target audience for the products don't have much of an idea who he even is, at best he's that old guy off MotD who says stupid things on Twitter or who they see in the Mail, or things about his son, or his brother. Sports star doesn't come into it at all.

The only reason he's kept on is pure force of habit, his marketing value is nowhere near what it used to be.

[iphonedyou]

Jonesy23 said:

These days the target audience for the products don't have much of an idea who he even is

Very much doubt this. Whether you like him or not, Gary Lineker is well known. The target audience will know exactly who he is.

[Jonesy23]

They know who he is now, less so about who he was as a 'sports star'. Apparently anyway.

Still, lots of press coverage of the brand and not really negative (laughing rather than offended) so job done.

[768]

He hasn't played for England since 1992 has he? I'm 34 and I barely remember why he's ended up doing the crisp adverts and twitter rants.

[Rich_W]

768 said:

He hasn't played for England since 1992 has he? I'm 34 and I barely remember why he's ended up doing the crisp adverts and twitter rants.

Lefties get more work.

I don't understand why he has that Gary Glitter esque bum fluff going on though....

[Moonhawk]

Wasn't there a story similar to this a few years back where members of the public to text in slogans to appear on a big scree - with 'unexpected' consequences.

[BlackLabel]

It's happened again, this time it's the National Lottery.

http://metro.co.uk/2017/08/15/national-lottery-hij...

[KTF]

[XCP]

'Saville' might well be.