Iceland's Christmas TV ad banned
Discussion
J4CKO said:
I was initially sceptical that it was a frozen food retailer using it as a blatant cash in to flog prawn Rings this comign festive period, but it seems Richard Walker, the boss of Iceland is actually quite eco focussed, now that may be contrived, I dont know, I can only take it on face value and hope not. He is worth millions already and perhaps has some aspirations other than more money, surely other rich people see the likes of Phillip Green and realise that there is more to life than amassing cash and everyone thinking you are obnoxious.
It is possible to be ethical and profitable, but whatever the motivation, the net result will be the same, greater awareness of the issue at hand, I wasnt aware but am reading into it, millions of school kids are now aware, the influence at play here is immeasurable.
Consumers will react well to businesses that are seen as ethical nowadays, governments can only do so much in terms of the environment, big business being onboard is important, if this motivates them to have a ethical/environmental policy, even if its contrived, its a start.
I think you’re mistaken. Wasn’t it that Ratner bloke who used to “flog prawn Rings”? It is possible to be ethical and profitable, but whatever the motivation, the net result will be the same, greater awareness of the issue at hand, I wasnt aware but am reading into it, millions of school kids are now aware, the influence at play here is immeasurable.
Consumers will react well to businesses that are seen as ethical nowadays, governments can only do so much in terms of the environment, big business being onboard is important, if this motivates them to have a ethical/environmental policy, even if its contrived, its a start.
Clever move by Iceland.
Tax things to death in the name of the environment. Yet allow things to carry on that destroy the environment.
I've never understood how anyone in power can let the deforestation continue. It just doesn't make sense. Especially when you destroy forests and replace them with something 'green'.
I know that I will undoubtedly have products at home that contain things that have resulted in some damage to the environment. I do like to be aware of things though and when I learn about them, I do change my habits.
I have been aware of palm oil issues for a while now (first learned about them at an old job). I avoid anything that contains it.
Edited to add - does make me laugh that Iceland have jumped on this just to promote their own business.
I've never understood how anyone in power can let the deforestation continue. It just doesn't make sense. Especially when you destroy forests and replace them with something 'green'.
I know that I will undoubtedly have products at home that contain things that have resulted in some damage to the environment. I do like to be aware of things though and when I learn about them, I do change my habits.
I have been aware of palm oil issues for a while now (first learned about them at an old job). I avoid anything that contains it.
Edited to add - does make me laugh that Iceland have jumped on this just to promote their own business.
Edited by funkyrobot on Wednesday 14th November 10:29
Mr Tracy said:
OUR RESPONSE TO THE ICELAND AD PETITION
https://www.clearcast.co.uk/news/our-response-to-t...
https://www.change.org/p/release-iceland-s-banned-...
Basically, no
Read the thread. https://www.clearcast.co.uk/news/our-response-to-t...
https://www.change.org/p/release-iceland-s-banned-...
Basically, no
It was canned because it clearly violated a well-established rule of the ASA. All the heartfelt petitions and impassioned/uninformed Facebook posts in the world can't change that fact.
funkyrobot said:
Tax things to death in the name of the environment. Yet allow things to carry on that destroy the environment.
I've never understood how anyone in power can let the deforestation continue. It just doesn't make sense. Especially when you destroy forests and replace them with something 'green'.
I know that I will undoubtedly have products at home that contain things that have resulted in some damage to the environment. I do like to be aware of things though and when I learn about them, I do change my habits.
I have been aware of palm oil issues for a while now (first learned about them at an old job). I avoid anything that contains it.
Edited to add - does make me laugh that Iceland have jumped on this just to promote their own business.
To your last point, that is exactly what this is. Iceland taking advantage of a Greenpeace campaign to make a 'stand' on palm oil, while simultaneously stocking thousands of third-party SKUs and making loads of money out of products which contain palm oil. Horrendously hypocritical.I've never understood how anyone in power can let the deforestation continue. It just doesn't make sense. Especially when you destroy forests and replace them with something 'green'.
I know that I will undoubtedly have products at home that contain things that have resulted in some damage to the environment. I do like to be aware of things though and when I learn about them, I do change my habits.
I have been aware of palm oil issues for a while now (first learned about them at an old job). I avoid anything that contains it.
Edited to add - does make me laugh that Iceland have jumped on this just to promote their own business.
Edited by funkyrobot on Wednesday 14th November 10:29
Yes, the palm oil issue is a big one, and one that I'm very close to.
But our wider issue is that consumer demand for oil-based products dictates that it needs to come from somewhere. If we suddenly stopped using palm oil, it would only be a matter of time before demand for its replacement vegetable-based oil became an issue too. The answer isn't to stop using palm oil, but instead to make the process intelligent, environmentally-sympathetic and sustainable. We also need to spread the load across other oil sources.
Big consumer goods companies are doing much more than is visible to the average consumer to help this process, but Average Joe/Josephine and their outraged Facebook posts doesn't understand this. Instead, they see an emotionally-charged, politically-motivated cartoon, and make a snap judgement that the use of palm oil is evil and must be stopped.
It's rarely that simple.
C70R said:
To your last point, that is exactly what this is. Iceland taking advantage of a Greenpeace campaign to make a 'stand' on palm oil, while simultaneously stocking thousands of third-party SKUs and making loads of money out of products which contain palm oil. Horrendously hypocritical.
Yes, the palm oil issue is a big one, and one that I'm very close to.
But our wider issue is that consumer demand for oil-based products dictates that it needs to come from somewhere. If we suddenly stopped using palm oil, it would only be a matter of time before demand for its replacement vegetable-based oil became an issue too. The answer isn't to stop using palm oil, but instead to make the process intelligent, environmentally-sympathetic and sustainable. We also need to spread the load across other oil sources.
Big consumer goods companies are doing much more than is visible to the average consumer to help this process, but Average Joe/Josephine and their outraged Facebook posts doesn't understand this. Instead, they see an emotionally-charged, politically-motivated cartoon, and make a snap judgement that the use of palm oil is evil and must be stopped.
It's rarely that simple.
SKU, you've used this acronym a couple of times now, what does it stand for please?Yes, the palm oil issue is a big one, and one that I'm very close to.
But our wider issue is that consumer demand for oil-based products dictates that it needs to come from somewhere. If we suddenly stopped using palm oil, it would only be a matter of time before demand for its replacement vegetable-based oil became an issue too. The answer isn't to stop using palm oil, but instead to make the process intelligent, environmentally-sympathetic and sustainable. We also need to spread the load across other oil sources.
Big consumer goods companies are doing much more than is visible to the average consumer to help this process, but Average Joe/Josephine and their outraged Facebook posts doesn't understand this. Instead, they see an emotionally-charged, politically-motivated cartoon, and make a snap judgement that the use of palm oil is evil and must be stopped.
It's rarely that simple.
AshVX220 said:
C70R said:
To your last point, that is exactly what this is. Iceland taking advantage of a Greenpeace campaign to make a 'stand' on palm oil, while simultaneously stocking thousands of third-party SKUs and making loads of money out of products which contain palm oil. Horrendously hypocritical.
Yes, the palm oil issue is a big one, and one that I'm very close to.
But our wider issue is that consumer demand for oil-based products dictates that it needs to come from somewhere. If we suddenly stopped using palm oil, it would only be a matter of time before demand for its replacement vegetable-based oil became an issue too. The answer isn't to stop using palm oil, but instead to make the process intelligent, environmentally-sympathetic and sustainable. We also need to spread the load across other oil sources.
Big consumer goods companies are doing much more than is visible to the average consumer to help this process, but Average Joe/Josephine and their outraged Facebook posts doesn't understand this. Instead, they see an emotionally-charged, politically-motivated cartoon, and make a snap judgement that the use of palm oil is evil and must be stopped.
It's rarely that simple.
SKU, you've used this acronym a couple of times now, what does it stand for please?Yes, the palm oil issue is a big one, and one that I'm very close to.
But our wider issue is that consumer demand for oil-based products dictates that it needs to come from somewhere. If we suddenly stopped using palm oil, it would only be a matter of time before demand for its replacement vegetable-based oil became an issue too. The answer isn't to stop using palm oil, but instead to make the process intelligent, environmentally-sympathetic and sustainable. We also need to spread the load across other oil sources.
Big consumer goods companies are doing much more than is visible to the average consumer to help this process, but Average Joe/Josephine and their outraged Facebook posts doesn't understand this. Instead, they see an emotionally-charged, politically-motivated cartoon, and make a snap judgement that the use of palm oil is evil and must be stopped.
It's rarely that simple.
From what I understand palm plants are very efficient at producing oil, the next best crops produce less than 25% per acre. Iceland havent given up in oil they have substituted it with something that takes up atleast 4 times more land and its anyones guess what land it is.
I cant help but feel the effects of a campaign like this will have worse longterm effects.
I cant help but feel the effects of a campaign like this will have worse longterm effects.
bazza white said:
From what I understand palm plants are very efficient at producing oil, the next best crops produce less than 25% per acre. Iceland havent given up in oil they have substituted it with something that takes up atleast 4 times more land and its anyones guess what land it is.
I cant help but feel the effects of a campaign like this will have worse longterm effects.
Does this "substitute plant " regenerate quicker than Palm plants?I cant help but feel the effects of a campaign like this will have worse longterm effects.
From what I remember of the Iceland chaps tv interview, he said that Palm oil
was not sustainable in any way.
gooner1 said:
bazza white said:
From what I understand palm plants are very efficient at producing oil, the next best crops produce less than 25% per acre. Iceland havent given up in oil they have substituted it with something that takes up atleast 4 times more land and its anyones guess what land it is.
I cant help but feel the effects of a campaign like this will have worse longterm effects.
Does this "substitute plant " regenerate quicker than Palm plants?I cant help but feel the effects of a campaign like this will have worse longterm effects.
From what I remember of the Iceland chaps tv interview, he said that Palm oil
was not sustainable in any way.
PETITION UPDATE
Meeting with Clearcast and a big surprise!
https://www.change.org/p/release-iceland-s-banned-...
Meeting with Clearcast and a big surprise!
https://www.change.org/p/release-iceland-s-banned-...
fblm said:
C70R said:
fblm said:
Don't see what's wrong with it, if Iceland want to be seen to take a stand against palm oil so what?
Presumably you haven't read any of the thread?Mr Tracy said:
PETITION UPDATE
Meeting with Clearcast and a big surprise!
https://www.change.org/p/release-iceland-s-banned-...
What was the "big surprise"?Meeting with Clearcast and a big surprise!
https://www.change.org/p/release-iceland-s-banned-...
Clearcast are bound by the ASA Code. It could receive 20m signatures, and that would still be the case...
C70R said:
It would have taken less time to Google and read the first result than to type that message... It's a product code, meaning an individual line/product on a shelf.
Don't know what line of business you're in, but in my work we have more acronyms than you can shake a hairy stick at. Made more difficult by having the same acronym meaning various different things. Sometimes it's easier to ask an expert (which I'd assumed you were), rather than chase s
t down on google.AshVX220 said:
C70R said:
It would have taken less time to Google and read the first result than to type that message... It's a product code, meaning an individual line/product on a shelf.
Don't know what line of business you're in, but in my work we have more acronyms than you can shake a hairy stick at. Made more difficult by having the same acronym meaning various different things. Sometimes it's easier to ask an expert (which I'd assumed you were), rather than chase st down on google.I was just suggesting that typing in "SKU meaning" to Google brings back a page full of the same definition, and showing that it relates to supermarkets/stock.
C70R said:
AshVX220 said:
C70R said:
It would have taken less time to Google and read the first result than to type that message... It's a product code, meaning an individual line/product on a shelf.
Don't know what line of business you're in, but in my work we have more acronyms than you can shake a hairy stick at. Made more difficult by having the same acronym meaning various different things. Sometimes it's easier to ask an expert (which I'd assumed you were), rather than chase st down on google.I was just suggesting that typing in "SKU meaning" to Google brings back a page full of the same definition, and showing that it relates to supermarkets/stock.
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