Gillette get political...

[handpaper]

Bravely taking a stand or epic failure to understand their target demographic?

https://www.youtube.com/watch?v=z2rIgsPlJd0

Media split as expected :

https://www.bbc.co.uk/news/newsbeat-46874617

https://www.theguardian.com/world/2019/jan/15/gill...

https://www.standard.co.uk/news/world/gillette-adv...

https://www.dailymail.co.uk/femail/article-6591021...

https://www.independent.co.uk/life-style/gillette-...

[Andeh1]

Oh good greif, nothing like a global corporation to try & score some faux online brownie points. I wish they'd just not.

[JLC25]

I get it - It's an attack on the bad/toxic side of masculinity - Bullying, Sexism in the workplace, Sexual Harassment etc. It's easy to pretend these thing's don't exist, but 10 minutes in an adult league football changing room shows that a lot of this stuff is still rife and associated with manliness.

Basically, you can be masculine and not a tt.

[daddy cool]

Oh, fk off.
(Gillette - not you, OP)

When I use a blade to shave my chin once a week it has nothing to do with the fking metoo movement.


(ex-employee of the company that owned Gillette)

[Vaud]

Brilliant short film.

They may have misjudged their demographic but it wouldn't stop me using their product.

[daddy cool]

JLC25 said:

I get it - It's an attack on the bad/toxic side of masculinity - Bullying, Sexism in the workplace, Sexual Harassment etc. It's easy to pretend these thing's don't exist, but 10 minutes in an adult league football changing room shows that a lot of this stuff is still rife and associated with manliness.

Basically, you can be masculine and not a tt.

Being that Gillette also make shave gel for women, I wonder if they will make a version directed at women, informing them not to bully other women, not to make catty articles in female magazines pointing out female celebrities cellulite etc...
Basically, you can be feminine and not a bh.

[otis criblecoblis]

There's just something so vomit inducing about American voice overs, when being sanctimonious on subjects unrelated to what they are trying to flog.

[esxste]

Seems like Gillette has triggered some snowflakes.

[daddy cool]

esxste said:

Seems like Gillette has triggered employed some snowflakes.

[esxste]

daddy cool said:

esxste said:

Seems like Gillette has triggered employed some snowflakes.

I was right first time.

[Harry H]

Maybe the've concluded that women do most of the household shopping so in actual fact they're the ones that buy the blades for the men they'd like their partners to be. In which case they want to appeal to women that buy rather than the user.

I'm not to sure which manufacturer of blades I use. Just tell the Mrs when I running low.

[colin_p]

Their "pink" coloured stuff for women apparently is more expensive than the blokes stuff, and that is eye wateringly expensive to start with.

You'd think an organisation which is happy clappy would make the womens stuff the same price and the mens.

[untakenname]

If the races were reversed in that video it would be banned within seconds, did Gillette even do cursory research into their target demographic?

Similar to the Lexus advert where two females steal a new Lexus and then go around joyriding, apparently it was ok as the victim was a man?

[j_4m]

Virtue signalling nonsense peddled by a multi-national guilty of, amongst other things, child labour.

[otis criblecoblis]

esxste said:

daddy cool said:

esxste said:

Seems like Gillette has triggered employed some snowflakes.

I was right first time.

You are, BBC and Guardian top links is about right.

[The Dangerous Elk]

otis criblecoblis said:

esxste said:

daddy cool said:

esxste said:

Seems like Gillette has triggered employed some snowflakes.

I was right first time.

You are, BBC and Guardian top links is about right.

This

Real Man reaction: Translate: "what a load of bks, pass the spanner please & can you make me a coffee darling"

[Spanna]

I don’t mind the advert.

Reactionaries are always perplexed at the double standard though, you won’t see Dove do an advert with some snarky office chicks sneering at a colleague calling out female on female bullying (which is rife in school and workplace in my experience).

I agree with the concept of the ad and the message, but we won’t be seeing the female equivalent.

[Derek Smith]

handpaper said:

Bravely taking a stand or epic failure to understand their target demographic?

https://www.youtube.com/watch?v=z2rIgsPlJd0

I can't fault the sentiment. One could argue against the gender stereotyping.

As for the film as advertising, I'd suggest they've probably done a considerable amount of research. That doesn't mean they've got it right of course, as many an expensive failure can testify.

[The Dangerous Elk]

[captain_cynic]

handpaper said:

Bravely taking a stand or epic failure to understand their target demographic?

If people are talking about it, sounds like it was pretty successful at generating free publicity.