Great article; Petrolicious up for sale

Great article; Petrolicious up for sale

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Discussion

RDMcG

Original Poster:

19,093 posts

206 months

Tuesday 14th July 2020
quotequote all
I really enjoy Petrolicious and am sad to see how the wheels came off- no new content since July 1..here is what happened:

https://www.bloomberg.com/news/articles/2020-07-11...

Byker28i

58,826 posts

216 months

Tuesday 14th July 2020
quotequote all
It's been all over their instagram account as well... A Ratner moment, way to kill the value of a brand

Edited by Byker28i on Tuesday 14th July 12:59

anonymous-user

53 months

Tuesday 14th July 2020
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I had watched plenty of their old videos on youtube, and just recently discovered Instagram posts. Then i saw this announcement he was standing down.

This explains it. Wow.

anonymous-user

53 months

Tuesday 14th July 2020
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Good article indeed.

What a prat. It always amazes me that intelligent people can be so stupid and self-destructive.


Doofus

25,732 posts

172 months

Tuesday 14th July 2020
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Looks like I'll be removing my 'Drive tastefully' sticker... frown

bigandclever

13,750 posts

237 months

Tuesday 14th July 2020
quotequote all
CEO in can’t read the room shocker.

Europa1

10,923 posts

187 months

Tuesday 14th July 2020
quotequote all
Curses! I have apparently reached my free article limit with Bloomberg.

Can anyone summarise what happened, please?

anonymous-user

53 months

Tuesday 14th July 2020
quotequote all
Europa1 said:
Curses! I have apparently reached my free article limit with Bloomberg.

Can anyone summarise what happened, please?
Owner of Petrolicious made a handful of slightly-racist and controversial remarks on his personal social media pages over the years. No one really cared. But then he recently ramped up his controversial postings over the last couple of months or so, to a level at which it couldn't be ignored.

Customers were not impressed.

Sponsors such as Turtle Wax, eBay Motors, Hagerty, Chopard, Porsche etc then publicly abandoned Petrolicious.

He is now trying to sell Petrolicious, but prospective buyers are now saying he has 'damaged the value of the brand' and they want it for peanuts.

anonymous-user

53 months

Tuesday 14th July 2020
quotequote all
Doofus said:
Looks like I'll be removing my 'Drive tastefully' sticker... frown
Look on the bright side. You can reapply it once someone else has bought the brand.

Europa1

10,923 posts

187 months

Tuesday 14th July 2020
quotequote all
Lord Marylebone said:
Owner of Petrolicious made a handful of slightly-racist and controversial remarks on his personal social media pages over the years. No one really cared. But then he recently ramped up his controversial postings over the last couple of months or so, to a level at which it couldn't be ignored.

Customers were not impressed.

Sponsors such as Turtle Wax, eBay Motors, Hagerty, Chopard, Porsche etc then publicly abandoned Petrolicious.

He is now trying to sell Petrolicious, but prospective buyers are now saying he has 'damaged the value of the brand' and they want it for peanuts.
Thank you; interesting stuff. beer

ecs

1,222 posts

169 months

Tuesday 14th July 2020
quotequote all
Europa1 said:
Curses! I have apparently reached my free article limit with Bloomberg.

Can anyone summarise what happened, please?
Some non-paywall articles here:

https://jalopnik.com/petrolicious-founder-appears-...
https://jalopnik.com/petrolicious-founder-stepping...

RDMcG

Original Poster:

19,093 posts

206 months

Tuesday 14th July 2020
quotequote all
I thought the business model for Petrolicious was perfect. High production values ,early into the use of short videos,access to interesting people and videos.

What surprised me was how fragile it was and how it couple come apart on the basis of the ill-judged comments of the founder.

The lesson is to think twice before posting stuff on social media. Everything you say,everything you publish lasts forever. Recently a very senior executive at Boeing left after someone dug up and article he had published 30 years ago. As someone who spent many years in information technology o remain astonished by the things people say on social media.

I doubt if the founder of Petrolicious had any inkling of the consequences of his comments.

Even here on PH I have always worried about getting involved in political/societal conversations. However,each to his own of course.

V1nce Fox

5,508 posts

67 months

Tuesday 14th July 2020
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bigandclever said:
CEO in can’t read the room shocker.
underrated comment hehe

Al Gorithum

3,663 posts

207 months

Tuesday 14th July 2020
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Arrogant Nob.

IanH755

1,849 posts

119 months

Tuesday 14th July 2020
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Just another reason why Business owners should stay away from any form of Social Media. It just takes one person high up to make a comment that a small but vocal minority doesn't like, and everything the owner and their staff have worked hard on over the years is ruined in an instant.

It should be a warning to everyone - don't say what you actually feel, EVER, because "they" will try to cancel you if what you say differs from "their" viewpoint, regardless of whether "they" are Left or Right. Everyone is a target now, everyone.

Isn't modern life wonderful!

biggbn

22,818 posts

219 months

Tuesday 14th July 2020
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Sounds a lot like PH!! It will be those radical rascal lefty Marxist's fault anyway...

s1962a

5,263 posts

161 months

Tuesday 14th July 2020
quotequote all
Are you telling me being free to say what i want can have consequences?

anonymous-user

53 months

Tuesday 14th July 2020
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Al Gorithum said:
Arrogant Nob.
Drive Arrogantly

RDMcG

Original Poster:

19,093 posts

206 months

Tuesday 14th July 2020
quotequote all
s1962a said:
Are you telling me being free to say what i want can have consequences?
Of course not..we all know the internet is completely anonymous and there are never any consequencessmile

Randy Winkman

16,016 posts

188 months

Tuesday 14th July 2020
quotequote all
IanH755 said:
Just another reason why Business owners should stay away from any form of Social Media. It just takes one person high up to make a comment that a small but vocal minority doesn't like, and everything the owner and their staff have worked hard on over the years is ruined in an instant.

It should be a warning to everyone - don't say what you actually feel, EVER, because "they" will try to cancel you if what you say differs from "their" viewpoint, regardless of whether "they" are Left or Right. Everyone is a target now, everyone.

Isn't modern life wonderful!
Thanks for the advice - but I'll carry on saying what I feel. And I think that many of others can probably do the same.