Christiano Ronaldo & Coca Cola
Discussion
What little morals he has are up for sale so I don't know how people can see any value in his gesture. He'd happy promote the stuff if they were giving him a fee, so if anything this feels more like a strop over not getting his cut.
And the rest of his life ain't exactly making him a role model is it?
And the rest of his life ain't exactly making him a role model is it?
pquinn said:
What little morals he has are up for sale so I don't know how people can see any value in his gesture. He'd happy promote the stuff if they were giving him a fee, so if anything this feels more like a strop over not getting his cut.
And the rest of his life ain't exactly making him a role model is it?
Exactly, he's sponsored by Nike so he doesn't care about how they run sweatshops in the far east. Funny to see how Pogba removed a beer bottle, it was alcohol free! The stock value of Coke has nothing to do with this gesture if you look at the last years stock price.And the rest of his life ain't exactly making him a role model is it?
Pitre said:
Personally I don't think there should be such bleedin' obvious product placement during interviews. It's one thing having a wall of logos behind the 'stars' but to stick a bottle of p!ss on the table, label forward of course, is simply crass...
The last thing that happens before a star is pushed in front of a camera to do a post-match interview is that the PR department put a bottle of whatever in their hand and then frantically mime drinking it during the interview to get the bottle into shot as often as possible. Each view = £See also: Roger Federer running his hand through his lovely hair all the time during interviews. The hand on the end of the wrist with the Rolex on it.
Coke are already hurting since the information came out earlier this year about their anti white HR training and forcing their outsourced legal services to have a 30% minimum number of BAME lawyers. Many people are switching to Pepsi over this in the US at least where its big news. Apparently internally they are backtracking now on quotas and have let go executives in HR but interesting to see if they experience lower sales over it.
He's one of the most famous and successful footballers on the planet. He's idolised by millions of fans, many of them are kids too young to understand what kind of person he really is. (I have no idea if he's a good guy or not.)
But as parents to these children, last night we were able to show our kids the video. This morning, they wanted water with their breakfast and in their water bottles for school, instead of taking orange squash. Because Ronaldo said so.
This is a massive win for us.
When our youngest needed to start wearing glasses at the age of 5 he really didn't want to. Luckily, Ronaldo wears glasses, or he did in some pictures. We explained that he probably wears contact lenses to play football, which kids can't have when they're 5, but wears glasses the rest of the time. Off the back of this, we have a (now) 6 year old who is VERY good at wearing his glasses.
Another massive win.
We're educating our kids to understand marketing, branding and so on, but never underestimate the effect that it has on all of us.
But as parents to these children, last night we were able to show our kids the video. This morning, they wanted water with their breakfast and in their water bottles for school, instead of taking orange squash. Because Ronaldo said so.
This is a massive win for us.
When our youngest needed to start wearing glasses at the age of 5 he really didn't want to. Luckily, Ronaldo wears glasses, or he did in some pictures. We explained that he probably wears contact lenses to play football, which kids can't have when they're 5, but wears glasses the rest of the time. Off the back of this, we have a (now) 6 year old who is VERY good at wearing his glasses.
Another massive win.
We're educating our kids to understand marketing, branding and so on, but never underestimate the effect that it has on all of us.
louiebaby said:
He's one of the most famous and successful footballers on the planet. He's idolised by millions of fans, many of them are kids too young to understand what kind of person he really is. (I have no idea if he's a good guy or not.)
But as parents to these children, last night we were able to show our kids the video. This morning, they wanted water with their breakfast and in their water bottles for school, instead of taking orange squash. Because Ronaldo said so.
This is a massive win for us.
When our youngest needed to start wearing glasses at the age of 5 he really didn't want to. Luckily, Ronaldo wears glasses, or he did in some pictures. We explained that he probably wears contact lenses to play football, which kids can't have when they're 5, but wears glasses the rest of the time. Off the back of this, we have a (now) 6 year old who is VERY good at wearing his glasses.
Another massive win.
We're educating our kids to understand marketing, branding and so on, but never underestimate the effect that it has on all of us.
As cynical old bBut as parents to these children, last night we were able to show our kids the video. This morning, they wanted water with their breakfast and in their water bottles for school, instead of taking orange squash. Because Ronaldo said so.
This is a massive win for us.
When our youngest needed to start wearing glasses at the age of 5 he really didn't want to. Luckily, Ronaldo wears glasses, or he did in some pictures. We explained that he probably wears contact lenses to play football, which kids can't have when they're 5, but wears glasses the rest of the time. Off the back of this, we have a (now) 6 year old who is VERY good at wearing his glasses.
Another massive win.
We're educating our kids to understand marketing, branding and so on, but never underestimate the effect that it has on all of us.
ds, we forget how susceptible to the small gestures from the idolised, the little 'uns can be. The positive (like the above) seems to happen a lot less frequently than the negative. So good on Ronaldo [cough]you cheating so and so[/cough] encouraging healthier habits in the young is a good thing. Jinx said:
As cynical old bds, we forget how susceptible to the small gestures from the idolised, the little 'uns can be. The positive (like the above) seems to happen a lot less frequently than the negative. So good on Ronaldo [cough]you cheating so and so[/cough] encouraging healthier habits in the young is a good thing.
We've had chats with the kids about idolising footballers, and their behaviour both on and off the pitch. We talk about "play fair, win fair" a lot, as they're both very into sport. As they get older they'll learn more about cycling and the history of doping, and then we'll discuss motivators for people to act in different ways, but right now we're keeping it a bit lighter.ds, we forget how susceptible to the small gestures from the idolised, the little 'uns can be. The positive (like the above) seems to happen a lot less frequently than the negative. So good on Ronaldo [cough]you cheating so and so[/cough] encouraging healthier habits in the young is a good thing.I'm not trying to make my kids cynical, I want them to be open minded.
With the incident being discussed, we know that
- A person
- Did a thing
- For a reason
We know that the thing he did is actually quite a good thing if you wrap the right message around it.
We don't know whether he did it for a good reason or not.
As adults we need to be wary of all three factors, but certainly try to keep it all in perspective. History has shown us that only concentrating on number 2 can have problems, (bad people doing good things to make up for other bad actions they've hidden).
smifffymoto said:
There was an interesting video on Youtube on how the Coke and Pepsi are building wells and water purification systems in developing countries as a way to push their products.You only have to look around in the far east to see how easy it is when you give away plastic tables ,chairs and sun umbrellas.
I remember Pepsi coming to our youth club and giving us all free t-shirts. It didn't make me drink pepsi though, it tastes like ste.Personally I think thats more a non endorsement rather than some kind of stunt against coke.
CR will know full well which products he can and cant be near - let alone endorse.
I know this as I have worked with footballers on a regular basis and we have to remove certain brands before we even get near them. If they cant be removed then we have to put tape over the brand logo - just in case they are seen to be with someone who is wearing another brand which they are not signed up too.
This even goes as far as what we can and cant drink. We have to take non branded reusable water bottles. We cant even be pictured throwing away a single use plastic water bottle, just in case it upsets someone.
I think its a simple as that. The coke PR person probably stuck those bottles there in the hope he would not touch them but he was too sharp and noticed straight away.
CR will know full well which products he can and cant be near - let alone endorse.
I know this as I have worked with footballers on a regular basis and we have to remove certain brands before we even get near them. If they cant be removed then we have to put tape over the brand logo - just in case they are seen to be with someone who is wearing another brand which they are not signed up too.
This even goes as far as what we can and cant drink. We have to take non branded reusable water bottles. We cant even be pictured throwing away a single use plastic water bottle, just in case it upsets someone.
I think its a simple as that. The coke PR person probably stuck those bottles there in the hope he would not touch them but he was too sharp and noticed straight away.
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