RE: 2022 Cupra Born VZ3 | PH Review

RE: 2022 Cupra Born VZ3 | PH Review

Tuesday 24th May 2022

2022 Cupra Born VZ3 | PH Review

The Cupra hot hatch goes electric - does it work as well in the UK as its predecessors?


There are two ways to look at the Cupra Born, the brand’s first dedicated EV, and now on sale in the UK. Objectively it’s as well sorted as might be expected from anything built off VW's MEB architecture - more on which in a sec - but there’s a whole lot more to discuss from an emotional point of view.  

The first way to consider the Born is as any other £35k hot hatch. Perhaps that’s not quite fair, but this is a five-door family car that can sprint to 62mph in six and a bit seconds in its most powerful guise, comes with chunky bucket seats, the option of wider, stickier tyres and assurances that the engineering effort has “gone to extremes to make sure that the Cupra Born justifies carrying the iconic copper badge.” Battery power or otherwise, it all sounds very hot hatch-y. You can even get big alloy wheels that look a nightmare to clean.  

And while it's short on old-school thrill - obviously the Born doesn’t have any lag, exhaust parps, front wheels scurrying for traction or a rev limiter to reach - the Cupra acquits itself pretty well. Being lower than an ID.3 makes the Cupra feel more immediate, and the standard passive suspension (DCC is optional) actually does an admirable job over testing tarmac, with a slight pay off in low speed driving like a proper pocket rocket. Don’t be surprised to find a Cupra Born keeping up down a B-road, despite what the stats might say, thanks to a telling combination of immediate power, sharp responses and a laudable ability to tack down an M3-rivalling kerbweight.  

Nevertheless, details let the Born down. Where the best hot hatches always remind you of their specialness, the Cupra (said to be a “vehicle like no other”, no less) is a bit plain when you aren’t driving it like a stolen golf buggy. As mentioned at launch, it could be enlivened by relatively minor tweaks, little changes to mark it out as a tad more driver focused. If ever a model called for a space-age EV soundtrack, for example, surely it’s the Cupra hot hatch?

Same goes for the regenerative braking - paddles on the wheel to adjust its power, to ‘downshift’ into a corner without going near the pedal, would make the experience more memorable. (And for all the time said to be spent on pedal feel, the Born’s brakes can’t match the best for confidence.) There’s an ESC Sport mode that isn’t all that lenient (at launch we were told the only way to get an ESC Off mode was to pay for the stickier tyres) and no clever torque vectoring in the Genesis GV60 mould. Perhaps it’s a tad early for that sort of thing in a £35k EV but, once more, in the worthy world of the electric car a sense of humour goes a long way. 

Even the hot hatch basics - a set of racy dials and a prominent drive mode selector - are missing here. The driver’s display with speed, range and so on looks like a big alarm clock, and the four settings - Range, Comfort, Performance, Individual, tweaking steering, throttle and so on - are buried away in that maddening touchscreen. You don’t want a delay when the stars align and a good bit of road is free, which is why these things are so often buttons by gear levers or on steering wheels. If these sound like minor qualms, it’s probably because they are - but without much in the way of drivetrain differences going forward it’ll be the small things that mark good EVs out. The Born feels like something of a missed opportunity to really stamp some Cupra identity on a very good base product. Because nice seats can only achieve so much.  

The other way of benchmarking the Cupra Born is to be a tad more reasonable. If you like a Civic Type R or a Focus ST Edition, that’s probably going to be the kind of car you’ll want to buy for a little while yet. Instead the Born compares much more favourably - as Ibiza Cupras and Leon Cupras have over the years - with its VW twin. And they were never that much different to Polos or Golfs back in the day. Here’s a car that’s just as powerful as an ID.3, with a much sharper look (a 30mm lower roofline works wonders) and an improved interior that’s also ever so slightly better to drive, too, if memory serves. Seldom in the history of GTI vs. Cupra has the latter felt so much like the default recommendation. No longer will a buyer pay a premium for a V6 engine or a nicer cabin in the VW… 

In some ways, then, the Cupra Born is a resounding success. The brand has taken the MEB architecture and created the most interesting vehicle yet from it. But interesting for MEB is still some way short of compelling by any other metric. It does all that’s required, and is more than competitive across the board; problem is the Born lacks much by way of delight for those already sold on EVs, and likely won’t entice conventional hot hatch enthusiasts with its detached driving experience. Maybe a flagship car with the extra power and upgraded tyres will help, but don’t count on it. The Cupra Born is a likeable, accomplished electric vehicle, and preferable to an ID.3. But we still await the great leap forward in zero-emission hot hatches. 


SPECIFICATION | 2022 CUPRA BORN V3 58kWh 204PS 

Engine: Permanent magnet synchronous electric motor powered by 58kWh battery
Transmission: Direct drive single speed gearbox, rear-wheel drive
Power (hp): 204
Torque (lb ft): 229
0-62mph: 7.3 seconds
Top speed: 99mph
Weight: 1,811-1,934kg
CO2: 0g/km (driving)
MPG: 261 miles (WLTP), 4 miles per kWh-3.45 mi/kWh
Price: £38,390

Author
Discussion

dbrbot

Original Poster:

39 posts

44 months

Tuesday 24th May 2022
quotequote all
2000kg hot hatches. welcome to the future

howardhughes

1,004 posts

204 months

Tuesday 24th May 2022
quotequote all
Perhaps we should start changing our number plates to red in solidarity to petrol engines. Just saying.

Mogul

2,932 posts

223 months

Tuesday 24th May 2022
quotequote all
Make them black and I’m in.

Jon_S_Rally

3,403 posts

88 months

Tuesday 24th May 2022
quotequote all
Not a resoundingly positive review. I know it's early days, but it still feels like there is a very long way to go before cars like this have any sparkle.

anonymous-user

54 months

Tuesday 24th May 2022
quotequote all
This is oddly very ugly...no thanks

cobra kid

4,940 posts

240 months

Tuesday 24th May 2022
quotequote all
£40k for 99mph?

You don't need much more than that in the real world, but still.......

pb8g09

2,334 posts

69 months

Tuesday 24th May 2022
quotequote all
Hate the wheels and still looks MPV like- though I guess so have some Leon Cupras in the past.

The rear looks not bad actually but the whole thing appeals very little as a ‘performance’ car. I still see nothing in the EV catalogues that would pull me away from a petrol at this point.

Macboy

739 posts

205 months

Tuesday 24th May 2022
quotequote all
The styling is a bit..."wonky" in the metal. The basic shape is clearly ID3 but the nose and tail are trying way too hard to differentiate the car and make it appear sporty which the EV proportions just don't support. The copper accents everywhere are just cheesy and overplayed although the interior quality is a step up from an ID3. But...this just isn't a sporty car. I've yet to drive an EV that feels sporty - they feel rapid but all betray their weight when cornering or even driving fast on a flowing A or B road. The Born is no different. The ID3 doesn't (yet) try to pretend it's a hot hatch althought eh GTX will but you simply can't keep upping the power and stiffening the suspension and call it a hot hatch.

_Bozzy

780 posts

78 months

Tuesday 24th May 2022
quotequote all
cobra kid said:
40k for 99mph?

You don't need much more than that in the real world, but still.......
I don't like the car.. it looks like a half baked attempt at an EV hot hatch. The top speed doesn't bother me though.. I don't think anyone drives over that speed in the real world. Track days being the exception, but who would want to track a 2 tonne EV?

thewarlock

3,235 posts

45 months

Tuesday 24th May 2022
quotequote all
_Bozzy said:
I don't like the car.. it looks like a half baked attempt at an EV hot hatch. The top speed doesn't bother me though.. I don't think anyone drives over that speed in the real world. Track days being the exception, but who would want to track a 2 tonne EV?
Maybe people shouldn't drive over that speed in the real world. But they definitely do.

Numpty with honours

208 posts

83 months

Tuesday 24th May 2022
quotequote all
What is with the privacy glass?

With normal glass, the design would flow so much better. Recently, I saw it on a 911 and could not help thinking that it would be unlikely that a head of state would be in the back

I think the car is a very presentable hatchback, but tarnished a little bit by the privacy glass

Other EV offerings in this group will be coming very soon, on that we can be certain



MotorSpeak

142 posts

33 months

Tuesday 24th May 2022
quotequote all
“ But interesting for MEB is still some way short of compelling by any other metric.”
Sums it up really. Pity the marketing team trying to gussy up this whale.

Firebobby

530 posts

39 months

Tuesday 24th May 2022
quotequote all
As a "first attempt" warm hatch EV, I think it's fine. You really are only kidding yourself at the end of the day. Also, no one is gonna pay £40k for one as they'll all be sold in PCP deals.

markBXTR

28 posts

94 months

Tuesday 24th May 2022
quotequote all
No thanks, I'd rather be dead than drive one of these scam unethical vehicles. Electric vehicles are the answer to the question nobody really wanted to ask the question to.

Follow the money people, you are being scammed and nudged by the government and the media in to excepting the lie of man made climate change.

Wab1974uk

995 posts

27 months

Tuesday 24th May 2022
quotequote all
Yawn !

Another EV with as much desirability as a new washing machine.

The future is really going to be S**t

SidewaysSi

10,742 posts

234 months

Tuesday 24th May 2022
quotequote all
Needs a few special editions:

Born Free
Born Alive
Born Again

What a joyless POS. Saying it is better than an ID3 is like saying Chlamydia is better than Gonorrhea.

Toidi

37 posts

44 months

Tuesday 24th May 2022
quotequote all
markBXTR said:
No thanks, I'd rather be dead than drive one of these scam unethical vehicles. Electric vehicles are the answer to the question nobody really wanted to ask the question to.

Follow the money people, you are being scammed and nudged by the government and the media in to excepting the lie of man made climate change.
jester

Frimley111R

15,646 posts

234 months

Tuesday 24th May 2022
quotequote all
Firebobby said:
As a "first attempt" warm hatch EV, I think it's fine. You really are only kidding yourself at the end of the day. Also, no one is gonna pay 40k for one as they'll all be sold in PCP deals.
Yep, but more like a warm MPV really. Until batteries become MUCH lighter EVs will never have a hope of matching an ICE hot hatch.

Mark-C

5,074 posts

205 months

Tuesday 24th May 2022
quotequote all
"iconic copper badge" ... really?

Welshbeef

49,633 posts

198 months

Tuesday 24th May 2022
quotequote all
cobra kid said:
40k for 99mph?

You don't need much more than that in the real world, but still.......
Given that’s 41% above the highest legal speed in the UK what relevance does it have?

If it gets to 70mph in say 3 seconds that would be a mighty weapon and force any ICE to be deep into ban territory to pass