PH Footnote: Crossed out
The wave of near-identical crossovers approaching the market triggers a deep sense of ennui
More fool me. A decade later and the crossover segment has expanded like an e-coli outbreak.
For all car companies like to boast about how exciting and imaginative they are, the industry's default position on product planning is always "me too!" Ideas are contagious, both good and bad, for the simple fact that development of any new model starts around three years in advance of a car going on sale. No manufacturer wants to miss out on what, if it fails to act at the first opportunity, might have turned out to be a hot new niche.
So when the Peugeot 206 CC and its low-cost retractable hardtop came out it took about five minutes for the chief exec of almost every rival manufacturer to order his boffins to "build me one of those", and five years later the market was flooded with overweight, ungainly folding roof cabrios. Go back a bit further and a similar mass hysteria followed the launch of the original Renault Megane Scenic, the first compact people-carrier, and the one that spawned a starting grid of mostly lacklustre rivals: remember the Nissan Almera Tino or Toyota Corolla Verso?
But this is bigger, and worse, crossover overload. Many are already out in the wild, dozens more of these not-quite SUVs set to hit the market in the next couple of years. The official logic is that buyers like them (fair enough) and that they can be sold around the world, even in territories that don't like hatchbacks. But they're also a sign of a startling lack of imagination.
Many are fractionally altered from each other. Volkswagen Group has stirred its MQB porridge pot to produce the very similar Volkswagen T-Roc, Skoda Karoq, Seat Ateca and Audi Q2, all of which understudy slightly bigger 'utes spun from the self same architecture.
Having just experienced the T-Roc I can report that it's a well engineered product that drives just as you'd expect, like a taller Golf or a slightly more agile Tiguan. It's well-equipped, reasonably practical, inoffensive to look at and - being a Volkswagen - set to be sold with some enticingly low monthly payments. The company reckons it will become its third biggest seller in the UK, behind Polo and Golf.
But it's also depressing. The T-Roc (and its ilk) trigger precisely none of the want-one buzz that proximity to shiny new metal normally sets off in me. In the same way that I never considered buying an MPV even when I really needed a car with more than five seats (opting for a 120,000-mile seven-seat Merc E-Class wagon instead) I've got no desire for any modern crossover, and doubt that will change even when the inevitable performance versions follow.
The fact that they tend to be taking the engineering resources that would normally be directed to create more interesting models adds insult to injury; the T-Roc has effectively taken the place in the VW hierarchy of the Scirocco. The market decided that one: the Coupe was selling in ever decreasing numbers and still sat on the Golf V platform, but it still feels like a loss. Maybe not liking crossovers will become a petrolhead shibboleth, a way of spotting a kindred spirit like the fetishization of manual gearboxes in unlikely vehicles in the 'States.
I'm not blaming manufacturers for following the money, but the groupthink means that crossovers are going to start to feel old quickly. People are being drawn to them because they are different, taller and more rugged than hatchbacks. But, at current rates, it won't be long until they become the norm, nothing more than default vehicles. At which point punters might opt to switch back to the lower, lighter cars that - as basic physics dictate - are always going to handle better.
That's what I'm hoping. But I've been wrong before.
Yes, she has a Qashquai.
I too am holding out for the day when saloons and estate make a return (I had hoped the excitement over the KIA Proceed Concept, a slinky estate hiding at a far corner at the same show, might be a pre-cursor to this). The tidal wave of MPVs eventually washed out - so too I hope for cross-overs.
GT86, anyone?
All these SUV's etc are a bag of stools as far as I am concerend, but they sell. In big profitable numbers.
I just hope - for the manufacturers' sakes, that they continue to sell when they come back after three years.
Yes, she has a Qashquai.
Yes, she has a Qashquai.
But despite my initial un-enthusiasm, whilst on holiday we actually had someone come up to the car, comment and ask us what it was. They seemed to love it, as did the rep at the hire car company who said that this was her favorite! Maybe it was the colour of the thing in white? I thought that they all might be crazy but simply put it down to the fact that it was a rather warm day and we happened to be parked next door to a bar.
On holiday the Ateca served it's basic purpose of getting us from A to B, but for me, there was nothing more to it than that. There was no sense of fun with the Ateca, no emotional attachment developed at all. The handling was okay, the space was okay, it performed okay and the fuel economy was okay. When we handed it back at the airport after 6 days and 700 x miles, I felt indifferent, not really sorry to hand it back in any way but I suppose equally, not disappointed in the car either.
So the Ateca was simply an 'okay' car, and if you're going to be happy with an 'okay' car then the Ateca is probably a good example of one of the many 'okay' cars you can buy (or rent).
Yes, she has a Qashquai.
I have no issues with anyone preferring a Golf Estate, we're all different.
These cars serve a purpose simply because they are excellent daily drivers. Liking them or wanting them is nothing to be ashamed of.
I certainly do not lament the passing of the Scirocco. It was a clumsy, odd looking, gimpy car that offered nothing over an equivalent Golf.
Which we know to be true because few people actually cared in enough numbers to buy them.
This new range of taller cars, are generally well suited to life in the UK and its rubbish roads. I like 'em.
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