Brands that scream CHAV

Brands that scream CHAV

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Discussion

ReaperCushions

6,010 posts

184 months

Wednesday 3rd October 2012
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Oakey said:
sodslaw said:
Rude-boy said:
Forbes82 said:
Do you really see someone wearing a Superdry shirt and think 'chav'?
Nope, but I do see them as a fashion victim.

Boss, Timberland and a few other names that have been mentioned have been around long enough that they can survive the invasion of the fashion victims and 7 years later will still be turning out products that look good and do the job intended. Brands Like Superdry though which, it would appear to me, owe more to a certain film maker than any quality product, will be little more that void units in the retail park in 4 or 5 years time.
Superdry is reserved for lesbians and guys in their 30s attempting fashion.
SuperDry have been around for ages?
So have lesbians a 30's fashion victims.


ReaperCushions

6,010 posts

184 months

Wednesday 3rd October 2012
quotequote all
There does seem to be a difference between the definitions though.

You can have your sterotypical council house chav wearing fake burberry, drinking cider and fighting.

But also you have the 'new money' chav, who wears superdry (sorry), goes on holiday to marbella and drives a 100% finance white Audi

Big difference in monetary position, but small difference in 'taste'

Edited by ReaperCushions on Wednesday 3rd October 11:25

doosht

200 posts

156 months

Wednesday 3rd October 2012
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Super Dry!!!!

...and that "Paul's boutique" seems to attract a certain type of girl :/

moustachebandit

1,268 posts

143 months

Wednesday 3rd October 2012
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BMW mini - transport of choice for Chav royalty.

sagt550

231 posts

188 months

Wednesday 3rd October 2012
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Apple has got to be up there

h0b0

7,590 posts

196 months

Wednesday 3rd October 2012
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I am a big fan of some of the Burberry clothes and have bought items as gifts for relatives. But, I live in the US where the brad does not have the same stigma and you rarely see the "Chav" burberry any where. I am convinced that most of the stuff you see in the UK and associate with Burberry Chav is just fake. It is a shame as I sent tasteful Burberry clothes to my niece and I'm sure she hardly wears them because of the image.

LeeMad

1,098 posts

153 months

Wednesday 3rd October 2012
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Just bought 3 new superdry tshirts
1 lime green, 1 bright yellow, and one grey that says superdry in big bright orange block capitals on the front wink

TAHodgson

875 posts

171 months

Wednesday 3rd October 2012
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sagt550 said:
Apple has got to be up there
As much as I love my iPhone and my mac, I have to agree with this. Anything Apple releases sees hoards (sp?) of people lining up for the latest shiny thing. Just because it's a status symbol to a lot of people. Like when iPod's came out and if you were seen with THOSE earphones...

Number 5

2,748 posts

195 months

Wednesday 3rd October 2012
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Any brand can be considered as chav, it depends on who's opinion you value.

pete a

3,799 posts

184 months

Wednesday 3rd October 2012
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jonny70 said:
How is Burberry a chavvy brand?

It used to be. They went through a bad phase about 10-15 years ago.They haven't manufactured a checkered baseball cap in over 10 years (so they all must be fake nowadays)Have you ever been in to a Burberry boutique most of the clothes are elegant .

http://uk.burberry.com/store/menswear/trench-coats... (proper chav stuff right)
Totally agree, the new Burberry collections are very far from chav, in fact they are priced beyond most peoples means unless you are very well off. In fact I would suggest that to wear clothes at that price point you would need to be wealthy which is a whole different thing to having a few bob.

dfen5

2,398 posts

212 months

Wednesday 3rd October 2012
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Don't chav's wear what they think will make them look wealthy? Gold chains and so on included. So, any brand, once copied onto st maerial and sold at car boots will always be 'Chav'.

pete a

3,799 posts

184 months

Wednesday 3rd October 2012
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If you really want to see chav brands then walk around Dagenham Sunday market, just watch out for the Staff's on big harnesses dragging round their owners as they look at bare knuckle gypsy and tough guy gangster DVD stalls.

Yanto

543 posts

208 months

Wednesday 3rd October 2012
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Sexual Chocolate said:
Stone island pre dates all those pictures. Most casuals and not all are football hooligans started wearing it back in the early 90s. Same as most of these brands. Its just now with the influx of cheap chinnese knock offs they are more affordable/accesible.

If you look back at casual culture you will see it has had a massive infulence going back to, well I guess the early eighties. Sergio tops, Fila hoodies, Addidas samba/trimm trabs and those ivan lendal trainers, farrah trousers, head bags and that old staple the lcasote round neck jumper all come from so called hooligans running amok and robbing designer stores (liverpool Fans) across europe. Now don't tell me none of you lot has never worn any of it.
Pretty much covers my wardrobe c. 84-87. You missed Ellesse, Australia wear and Diadora Borg Golds.

As mentioned, timing of all this is very relevant....genuine Italian gear, pre high-volume fakes....these were the days when fakes carried a different name.....ladies and gents, I give you Ennesse and Le Shark (seriously)

Yanto

543 posts

208 months

Wednesday 3rd October 2012
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vixen1700 said:


I'd beg to differ on that one due to the above example. smile
Ice cool and the least chavvy car possible.

RizzoTheRat

25,155 posts

192 months

Wednesday 3rd October 2012
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Every time threads like this pop up I'm always amazed at how brand obsessed so many people on here seem to be. I'm struggling to to think of any brand that I own more than 2 or 3 items of.

Badabing

446 posts

206 months

Wednesday 3rd October 2012
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McDonalds
Argos
Co-op
Iceland
Xfactor - I guess you can call this a brand now.
Playboy - keep seeing the bunny logo on cars etc
JJB Sports





Blue Oval84

5,276 posts

161 months

Thursday 4th October 2012
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Apparently I'm a chav as I've seen several key brands from my wardrobe mentioned in here. smile

Thing is, I know the sizing on certain brands is always exactly spot on which means I never have to waste time trying them on and can skip the shops altogether by shopping on-line.

Also, as I can't stand dull clothing I tend to go for brighter stuff which often means buying Superdry, Henleys, Gio Goi, McKenzie, Bench or G-Star.

Do I care if I look like a chav? nono

Studio117

4,250 posts

191 months

Thursday 4th October 2012
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I was refused entry to clubs in berlin due to wearing stone island clothing.

They thought I was a hooligan. Now I stick to non offensive gear when abroad these days.

BlueEyedBoy

1,918 posts

196 months

Thursday 4th October 2012
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Other than maybe with the exception on Londsdale, all of the metioned brands sell clothes which are not chavvy. Whilst most of them sell ranges that are. The brand itself is not chavvy, items from it may well be, which tend to be related to the obsession with large logos or highly visible branding. Normally the issue is, its not one item with this branding people tend to wear, but an entire outfit.

They then also tend to walk like a monkey, have a least one ear pierced with either one of those stupid holes or the new obsession which looks like a splinter of wood. Tend to have visible tats, tend to smoke, tend to have shaved heads, tend to have bad teeth, tend to have spots, tend to grunt, tend to hang outside Tesco's Metro, tend to hang around in groups of people who look exactly the same. Again in isolation some of these could be on the boundary of not chav, but they have an art of adding it all together.

Same with cars. A navy blue Focus ST with nice wheels is not chavvy. The same car in Orange with Black Stripes and chrome wheels may well be.


Fozziebear

1,840 posts

140 months

Thursday 4th October 2012
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pete a said:
If you really want to see chav brands then walk around Dagenham Sunday market, just watch out for the Staff's on big harnesses dragging round their owners as they look at bare knuckle gypsy and tough guy gangster DVD stalls.
That brings back memories! When I worked on a stall there, 80s to early 90s, it was all joe bloggs jeans, Nike trainers and white socks. Lonsdale was reserved for boxing clubs and was never worn by a non boxer. Now I see Lonsdale on most fat McDonald eating non workers, is love to get them in a ring smile most chav fashion is a diluted version of the wealthy brands with some type of cheap track suit bottoms. It has to be practical and comfortable to wear all week, not stain to bad and advertise a name/brand. I own Lonsdale, Nike, salamon, Oakley etc but its all old, well used and quiet in its branding. Tap out is a brand that has been abused by stick thin and obese tough muppets that wouldn't know an armbar from a chicken wing!