Being a Carwow Dealer
Discussion
Hi guys, I am an owner of a dealer of a carbrand, and last week a salesperson from Carwow dropped in to the shop and wanted us to be their member.
Is it profitable? How many leads can a dealer have in a month? (let's say having an average number of sold car brand in UK)
What happens if I don't tell them when I sell a car via their leads? Because, they charge high amount of money per sales. How can they understand if I cheat -not cheat, just walk around like this?
can anyone help me?
Is it profitable? How many leads can a dealer have in a month? (let's say having an average number of sold car brand in UK)
What happens if I don't tell them when I sell a car via their leads? Because, they charge high amount of money per sales. How can they understand if I cheat -not cheat, just walk around like this?
can anyone help me?
engine_master said:
What happens if I don't tell them when I sell a car via their leads? Because, they charge high amount of money per sales. How can they understand if I cheat -not cheat, just walk around like this?
Probably when the customer leaves a review on the website for an amazon voucher and says "I bought a car from here and it was magic"
I've used carwow twice too, though to be fair the second time the price was beaten elsewhere.
It certainly puts you in a position to know which dealers are prepared to cut their margins to give you the best discount, whether that is good for the Dealer I can't say, but its good for the Consumer.
It certainly puts you in a position to know which dealers are prepared to cut their margins to give you the best discount, whether that is good for the Dealer I can't say, but its good for the Consumer.
Trophy Husband said:
Disruptive platform making money out of the money you don't make if you don't get the sale (customer goes elsewhere) and making money out of the money you don't make if you do get the sale.
All too common these days - an internet middleman. Confused, Trivago and many more, all taking a slice.Simpo Two said:
Trophy Husband said:
Disruptive platform making money out of the money you don't make if you don't get the sale (customer goes elsewhere) and making money out of the money you don't make if you do get the sale.
All too common these days - an internet middleman. Confused, Trivago and many more, all taking a slice.Unfortunately the providers are generally forced to make use/sign up to the platforms because they are all encompassing and the go to for people that think they're great and getting the best deal. It is really just like Tesco hammering milk farmers down on their price per litre.
Integroo said:
Which is good for the consumer, if not for the dealer.
Superficially. I think of the businesses having to cut down to the bone to keep these middleman outfits hoovering money out from an industry they contribute nothing too, merely suck money from. If you work for any of these companies don't be surprised you're on £8/hr.The more layers in the cake, the more one or both ends will pay for them.
Trophy Husband said:
Indeed. They're making money out of the laziness of people not wanting to do their own stuff!! As an example myself and my business partner wanted to buy 2 Ford Rangers, one each. By making just five phone calls we beat Carwow by some margin and we got to 'keep' the commission. Same with our recent trip to Barcelona. See what the disruptive platform offers, call the providers direct and do a deal. Trivago wanted 105 euros each for the room per night. We got it for 90 after one phone call.
Unfortunately the providers are generally forced to make use/sign up to the platforms because they are all encompassing and the go to for people that think they're great and getting the best deal. It is really just like Tesco hammering milk farmers down on their price per litre.
You're just free riding on the comparison sites by doing that. You wouldn't get the same deal if they didn't exist.Unfortunately the providers are generally forced to make use/sign up to the platforms because they are all encompassing and the go to for people that think they're great and getting the best deal. It is really just like Tesco hammering milk farmers down on their price per litre.
Simpo Two said:
Superficially. I think of the businesses having to cut down to the bone to keep these middleman outfits hoovering money out from an industry they contribute nothing too, merely suck money from. If you work for any of these companies don't be surprised you're on £8/hr.
The more layers in the cake, the more one or both ends will pay for them.
They contribute to breaking down the information barriers that stop dealers having to compete for business.The more layers in the cake, the more one or both ends will pay for them.
Integroo said:
Trophy Husband said:
Indeed. They're making money out of the laziness of people not wanting to do their own stuff!! As an example myself and my business partner wanted to buy 2 Ford Rangers, one each. By making just five phone calls we beat Carwow by some margin and we got to 'keep' the commission. Same with our recent trip to Barcelona. See what the disruptive platform offers, call the providers direct and do a deal. Trivago wanted 105 euros each for the room per night. We got it for 90 after one phone call.
Unfortunately the providers are generally forced to make use/sign up to the platforms because they are all encompassing and the go to for people that think they're great and getting the best deal. It is really just like Tesco hammering milk farmers down on their price per litre.
You're just free riding on the comparison sites by doing that. You wouldn't get the same deal if they didn't exist.Unfortunately the providers are generally forced to make use/sign up to the platforms because they are all encompassing and the go to for people that think they're great and getting the best deal. It is really just like Tesco hammering milk farmers down on their price per litre.
Presumably the OP works for carwow?
I've successfully used carwow twice now.
For the buyer:
Removes the whole car buying process from the car buying process. I just want to buy a [insert car here] for the best price. Why in 2018 do I have to suffer a sales process that dealerships have been forcing on us for the past 100 years? Click and collect is just fine for me.
If I need to test drive cars first, then I will make a point of buying from the garage that has offered me this (unless they take the piss). Carwow enables me to check what other dealerships can offer so that I can benchmark/negotiate the price at the test drive dealership.
If you use the various PCP calculators online you can also work out the monthlies you should be paying on the Carwow price, so that you don't have your eyes taken on the finance (oo council).
For the dealer:
Genuine buyers through the door
To use carwow, the punter must know the make/model they want so there's less faffing around/tyre kickers
Ultimately should be a much more streamlined and efficient process for everybody.
Fees: Carwow is around £400 to the dealer I think. Knocking that off the price of the car when I buy it is better than any Amazon voucher carwow offers me...
I've successfully used carwow twice now.
For the buyer:
Removes the whole car buying process from the car buying process. I just want to buy a [insert car here] for the best price. Why in 2018 do I have to suffer a sales process that dealerships have been forcing on us for the past 100 years? Click and collect is just fine for me.
If I need to test drive cars first, then I will make a point of buying from the garage that has offered me this (unless they take the piss). Carwow enables me to check what other dealerships can offer so that I can benchmark/negotiate the price at the test drive dealership.
If you use the various PCP calculators online you can also work out the monthlies you should be paying on the Carwow price, so that you don't have your eyes taken on the finance (oo council).
For the dealer:
Genuine buyers through the door
To use carwow, the punter must know the make/model they want so there's less faffing around/tyre kickers
Ultimately should be a much more streamlined and efficient process for everybody.
Fees: Carwow is around £400 to the dealer I think. Knocking that off the price of the car when I buy it is better than any Amazon voucher carwow offers me...
Carwow Ltd (07103079) last accounts to year ending 31 Dec 2017 show that
https://beta.companieshouse.gov.uk/company/0710307...
69% turnover increase to £15.3m with a claimed 61% increase in value of cars sold by partner dealers
resulting in a gross profit of £14.7m for the year
but an operating loss of £7.9m meaning that, in the life of the company, it has lost £17.8m so far
It had a chunky investment by the look of things - £23.1m paid for the D1 shares issued
I was surprised to learn it has 127 employees, more than I thought
If I had to guess on the pricing structure, I would say it is £300 per sale for cars up to about £30k and a bit more for more expensive cars. There will, I am sure, be some multi element pricing in there: say a registration fee, a chance to be first to receive enquiries, etc.
https://beta.companieshouse.gov.uk/company/0710307...
69% turnover increase to £15.3m with a claimed 61% increase in value of cars sold by partner dealers
resulting in a gross profit of £14.7m for the year
but an operating loss of £7.9m meaning that, in the life of the company, it has lost £17.8m so far
It had a chunky investment by the look of things - £23.1m paid for the D1 shares issued
I was surprised to learn it has 127 employees, more than I thought
If I had to guess on the pricing structure, I would say it is £300 per sale for cars up to about £30k and a bit more for more expensive cars. There will, I am sure, be some multi element pricing in there: say a registration fee, a chance to be first to receive enquiries, etc.
Carwow is the ultimate hassle free car RFP platform. I tend to use to get the best price and get my local dealer to match or better the deal. Takes the leg work out of calling lots of dealers. I bet the manufacturers hate it, as they cannot control pricing, with dealers using their rebates to prop up deals.
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